Be Aware of Adoption/Defection Latency
Rishi Rawat
JUNE 4, 2018
For those who prefer video– For those of you who like to read (talking to you, Lars)– Have you ever wondered why there is a delay between a change initiated by you and when that change registers? This is known as adoption latency. It’s the time gap between action and outcome. Defection latency is the evil twin. To understand adoption latency let’s look at a phenomenon from the eCommerce world.
Let's personalize your content