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For those who prefer video– For those of you who like to read (talking to you, Lars)– Have you ever wondered why there is a delay between a change initiated by you and when that change registers? This is known as adoption latency. It’s the time gap between action and outcome. Defection latency is the evil twin. To understand adoption latency let’s look at a phenomenon from the eCommerce world.
Weird Retail and Omnichannel Trends. As more retailers adopt omnichannel practices, it’s only a given that things in retail will get strange. Strange can be good. At other times strange are just unexpected consequences. Things are possible now that didn’t seem possible before. Evolution in retail tech has made new options a reality, and no doubt, there is more to come.
Should the Word Omnichannel Stay? Thanks to Rida, on our team, for pointing out an interesting article from several years ago. Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” He wrote this in 2014. Similar thoughts have come up since then. Several colleagues have argued that we need to just call it ‘commerce’ or just ‘retail’.
Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin. The plugin will be a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce’s robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases – such as risk scoring or optimizing search results – data scientists regularly complain that their solutions can take months […].
If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform.
Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 an hour.
Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 an hour.
Businesses are living in an era of wealth, liquidity and mobility. Amazon edges near $1 trillion in market value. Netflix recently surpassed Disney in value. What do both of these companies have in common? They save people time effectively adding hours to our days otherwise spent in search of commodities or entertainment. This ultimately delivers convenience.
What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. But this has changed at breathtaking speed. Today, China […].
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.
What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.
I recently saw another posting/photo from a friend in the industry that showed what amounts to “booth babes” at yet another conference, this time it wasn’t in Vegas, it was in Europe. This issue is one of importance in an industry rife with failure on lots of levels, a lack of available talent, and that […].
In this episode, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2018. The Sellers Summit is a conference that Toni and I throw every year. This is our 3rd straight year and it’s all about bringing ecommerce entrepreneurs together and learning new strategies on how to sell physical products online. Today, we’re going to do a recap on what worked, what didn’t and some key takeaways from the sessions.
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.
Increasing channel diversity and automation will make interactions more complex, requiring highly-skilled agents and intelligent processes to assist them. Here’s my take on five valuable use cases for AI in the contact center.
Compared to the traffic that my online store gets from Google, Bing traffic is pretty much an afterthought. For example, last month my store got 18 times more organic traffic from Google than Bing and an order of magnitude more orders as well. As a result, I’ve never ever paid much attention to Bing. On the flip side, I spend thousands of dollars every month on Google advertising including Google Adwords For Search, Google Display Network and Google Shopping.
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.”.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
By Todd Chusid, Anexinet The phrase, “there’s an app for that” has become so ubiquitous as to now be a corny cliché. But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product a
A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. Even just one year ago at Mobile World […].
Do one thing, and do it well. This advice is a little clichéd, but like most clichés, it has some truth to it — especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one-piece bathing suits for women, in just 3 simple styles. And that’s it!
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Walmart has recently unveiled two programs that could bring big benefits to employees. One program is designed to provide caregivers with the training they need to re-enter the workforce , while the other is designed to cover tuition for employees pursuing retail-related degrees. With the initiatives, Walmart aims to improve employee retention rates and engagement, while also drawing in new workers.
The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope. We found risk and compliance technology everywhere, covering every industry, region, and niche use case. […].
In an age of subscription-based ecommerce platforms and website builders, sometimes it's nice to have a solution that's free. When you look at an open source option like OpenCart , that's exactly what you receive. It's open for free download, you're able to find your own hosting, and upgrade without any payments. The reason we like that so much is because many open source platforms try to get you with yearly upgrades.
What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15% , roughly three to five times that of other e-commerce sites.
Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […].
Wondering how to find the best products to dropship? We’ve got you covered with this updated guide. But before we dive in, let’s cover the basics. Dropshipping is a hands-off form of order fulfillment where the seller forwards customer orders to a manufacturer who then handles fulfillment. It can be the foundation of your ecommerce business, or it can be used in conjunction with multi-warehouse selling to supplement your other forms of fulfillment, such as Amazon FBA.
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.”.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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