Sat.Sep 07, 2024 - Fri.Sep 13, 2024

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Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. As a result, brands and retailers of all sizes are implementing new tools, both in stores and online, to not only reduce returns but also to help customers find their ideal apparel and footwear sizes faster and easier. Fortune Business Insights found that fit technology (also known as virtual fitting room or virtual try-on tech) is exhibiting a compound annual growth rate of 20.3% and is

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BMW Is Prioritizing Profit Over Safety—Here’s What You Need to Know

My Wife Quit Her Job

BMW is a horrible, horrible company. But before I tell you why, I just want to say that these are not the types of posts I normally make, and I have never publicly denigrated a company before. However, this is the first time I’ve felt so cheated and wronged that I feel compelled to warn the public about BMW as a company. What happened to me can and will happen to you if you buy a car from this company.

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Discounting Your Discounts in Customers’ Minds

Bryan Eisenberg

For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a question for you: Would your customers rather a product be marked down from $203 to $192, or would they prefer a markdown from $199 to $188 ? Either way you slice it, they get an $11 price reduction.

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It Takes A Village To Make AI Copilots Successful

Forrester eCommerce

AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much confusion. In a new report for Forrester clients, J.P.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Best Practices for International Ecommerce and Retail Expansion 

ESW

To reach shoppers around the world and succeed at international expansion, you need an end-to-end set of solutions that let you find and connect with shoppers, personalise their experience on and off your ecommerce site and deliver a localised post-purchase process that is seamless and reflects your brand. That’s why ESW and SHOPLINE have joined forces: to make it easy for you to see fast, efficient and long-term success in markets around the world.

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4 Trends That Should Drive Retailers’ Holiday Strategies

Retail TouchPoints

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. Retail TouchPoints interviewed 12 experts who shared their predictions for the 2024 holiday season.

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What’s Next For GenAI In Marketing

Forrester eCommerce

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world.

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Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights

FastSpring

If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account Executive, about his insights into: Tips on expanding a digital goods company in Asia.

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Lego Celebrates ‘Play is Your Superpower’ with Global Activations

Retail TouchPoints

Lego stores around the world are creating interactive experiences showcasing the power of play — from a playable library in China to a restaurant-themed pop-up in Japan — as part of the brand’s “Play is Your Superpower” campaign. The goal is to encourage families to play together, with Lego citing a consumer survey it commissioned showing that 83% of parents see play as a platform for celebrating differences in a fun and positive way.

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Private equity firm sweeps up LL Flooring, which will stay in business after all

RetailDive

The bankrupt home improvement company, previously Lumber Liquidators, has inked a deal to be acquired by F9 Investments, its largest shareholder.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Seven Ways To Use GenAI For B2B Personalization

Forrester eCommerce

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.

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Essential Steps for a Successful Joint Business Plan | Salsify

Salsify

Check out the necessary steps (and benefits) for creating a joint business plan and expert advice from digital shelf leaders.

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Roblox Unlocks In-Game Commerce with Shopify Integration

Retail TouchPoints

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the integration soon, with a larger launch of the capability planned for 2025. Shopify President Harley Finkelstein as a Roblox character. (Image courtesy Shopify) “You’ll be able to buy everything from clothing to unique accessories, collectibles [directly on Roblox] — the possibilities are endless,” s

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Bryan Eisenberg - Untitled Article

Bryan Eisenberg

Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, the VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new marketing technology B2B SaaS. If Marie is right, it’s a homerun.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Forrester eCommerce

Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.

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Walmart kicks off multicity fashion tour

RetailDive

The retailer will bring its Style Tour to over 40 stops across the U.S. as a way to “shorten the distance between inspiration and commerce.

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Retailers Need to be Smarter with Their Smart Store Implementations

Retail TouchPoints

Retailers across segments have been expanding their smart store ambitions for decades. Starting in the late 1980s with the introduction of self-checkout kiosks and progressing to today’s smart RFID tags and even fully automated storefronts, retail leaders have slowly but surely embraced digital in-store enhancements. This is arguably in no small part driven by consumers’ desire for enhanced personalization and convenience , as well as their growing digital prowess as technology becomes increasin

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Underused SEO Reports in Search Console

Practical eCommerce

Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used. The post Underused SEO Reports in Search Console appeared first on Practical Ecommerce.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Biggest Cloud Trends For CISOs

Forrester eCommerce

Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.

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Roblox, Shopify partner to sell physical products in the metaverse

RetailDive

This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

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Family Dollar Selects AI-Powered Solution to Enhance Category Management

Retail TouchPoints

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers.

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Charts: Consumer Trust in Companies, Employers

Practical eCommerce

Trust impacts consumer purchasing decisions and employee-employer relations. The post Charts: Consumer Trust in Companies, Employers appeared first on Practical Ecommerce.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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AI Computing Will Change The World By Empowering People, Not Automating Tasks

Forrester eCommerce

Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.

Customer 360
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Big Lots gets court OK for $550M in bankruptcy financing

RetailDive

The funding will allow the bargain-focused retailer to continue normal operations, including paying employees and vendors.

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Drinks Aims to ‘Demolish the Barriers to Alcohol Ecommerce’ with New Software Offering

Retail TouchPoints

Alcohol ecommerce solution Drinks has launched the “Drinks-as-a-service” (DaaS) platform, a subscription software solution that will allow any brand, merchant or ecommerce operator to navigate the various tax and compliance impediments to selling alcohol online. The DaaS platform can be used by retailers that want to add wine or spirits to their assortment to alcohol producers looking to build out their direct-to-consumer business.

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GenAI Is a Potent Ecommerce Coding Tool

Practical eCommerce

Can ChatGPT generate code to auto-post a Google Doc into a Shopify blog? The post GenAI Is a Potent Ecommerce Coding Tool appeared first on Practical Ecommerce.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration

Forrester eCommerce

The European Union Artificial Intelligence Act is here. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner.

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GameStop eyes more store closures as sales fall 31%

RetailDive

A store optimization review is underway as the video game retailer continues to face significant obstacles.

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Amazon Streamlines Sales of Brick-and-Mortar Inventory with New Integration

Retail TouchPoints

Data management platform Feedonomics has integrated with Amazon Today , a program that allows retailers with brick-and-mortar locations to sell their in-store inventory on Amazon. Participating Amazon Today retailers can provide both Amazon Prime and non-Prime shoppers with access to same-day delivery and in-store pickup options at their physical locations.

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Holiday Promotions in Google Text Ads

Practical eCommerce

Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions. The post Holiday Promotions in Google Text Ads appeared first on Practical Ecommerce.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt