Unlocking the Value of Fit Tech: Personalization and Recommendations
Retail TouchPoints
SEPTEMBER 11, 2024
Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. As a result, brands and retailers of all sizes are implementing new tools, both in stores and online, to not only reduce returns but also to help customers find their ideal apparel and footwear sizes faster and easier. Fortune Business Insights found that fit technology (also known as virtual fitting room or virtual try-on tech) is exhibiting a compound annual growth rate of 20.3% and is
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