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Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate the annual Halloween season. Put down your pitchforks — they’re just here to shop! And even better: Your brand has the chance to conjure up some record-breaking holiday sales. Here are some important ecommerce strategies for online retailers to consider as we approach the spooky season.
The situation with the ILA has escalated as dockworkers on the U.S. East and Gulf Coasts launched their first major strike in nearly 50 years on Tuesday, halting around half of the nation's ocean shipping.
For an eCommerce business, online presence is everything. It drives prospective customers to your site, compels them to stay, and convinces them to convert. Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams.
Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With the world’s eCommerce retail sales expected to surpass $4 trillion , businesses need to take the necessary steps to get their brands in front of target audiences and seize lucrative opportunities. The cornerstones of this process include working with SEO agencies and finding the right SEO packages. Understanding SEO Packages When businesses start to evaluate their SEO options, it helps to break down exactly what to expect from SEO packages and what to look for when comparing different optio
Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.
Application threat modeling has gotten a bad rap over the years. Security leaders looking to implement application threat modeling with their product teams must contend with stakeholders that see it as nothing more than a compliance checkbox and previous iterations that were overly formalized and heavyweight.
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Application threat modeling has gotten a bad rap over the years. Security leaders looking to implement application threat modeling with their product teams must contend with stakeholders that see it as nothing more than a compliance checkbox and previous iterations that were overly formalized and heavyweight.
In previous posts, we explored the different types of price intelligence tools available to ecommerce businesses and why Wiser’s Price Intelligence solution stands out as the best option. But there’s an important question to consider: how useful is price intelligence without the ability to take immediate and actionable steps based on that data? Price intelligence, on its own, provides businesses with invaluable insights into competitors’ pricing strategies, market trends, and product posit
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. However, amidst all the changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The top result on Google receives more clicks than the second and third results combined. Businesses that improve their page rankings can dramatically increase how much traffic they bring to their sites, resulting in greater revenue. When building your business, working with an eCommerce SEO firm can make a difference. Recognizing the Need for an eCommerce SEO Firm A quality eCommerce search engine optimization firm is the cornerstone of building a robust digital presence that will bring custome
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers.
Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous ways — but what should brands focus on amidst the hustle and bustle? What ecommerce trends are having the most impact on buying decisions, and vice versa?
With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
In 2024, more than one in five retail purchases will take place online. For your eCommerce store to thrive, you need to build your digital presence and bring people to your site. An eCommerce SEO company can serve as a crucial partner in achieving these goals, so let’s look more closely at how these specialized agencies can help your business grow. Understanding the Role of an eCommerce SEO Company An eCommerce SEO services company uses its expertise in digital retail to help clients build their
It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or a points system. Instead, retailers need to craft loyalty programs that are easy to access, include uncommon or unexpected benefits and make a meaningful connection with shoppers.
FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. As a global leader in payment solutions for game developers, our presence at this dynamic gathering underscores our commitment to supporting the burgeoning gaming industry across the region and around the world.
Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security and Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Thankfully, working with an experienced digital marketing company is a solution that can help.
Supermodel Heidi Klum has launched Modelverse , a new digital fashion experience in Roblox. Developed in partnership with Supersocial , a creative studio that specializes in virtual world development, Modelverse gives gamers the chance to model in exclusive events inspired by VIP gatherings including award shows, high-fashion events and Klum’s renowned annual Halloween party.
Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out.
Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
FastSpring is excited to announce our role as the leading sponsor of GamesBeat Next, a premier event on the gaming industry calendar. Set to take place on October 28-29 at Convene in the heart of San Francisco, this event promises to be a melting pot of ideas, innovations, and opportunities for game developers and industry professionals alike. This year’s theme “Back to Growth,” is in response to the wake of recent challenges, the video game industry stands resilient, poised to reignite its mome
Expectant parents, rejoice! After announcing its new in-store partnership with Babies ‘R’ Us , Kohl’s is bringing back the retailer’s beloved baby registry. Expectant families can build, manage and share their wish lists with loved ones via Kohls.com or the Kohl’s App. When opening an account on the Baby Registry, consumers can confirm where gifts should be shipped, track the baby’s expected arrival date, customize a welcome message for loved ones and start selecting products to add to the
Once again, the banking industry is on the cusp of transformative changes. AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
When people think of wishlists, they typically associate them with special occasions like birthdays, weddings, and holidays. However, in the world of ecommerce, wishlists are a valuable tool that extends far beyond the holiday season. For retailers, wishlists enhance the shopping experience by allowing customers to easily save their favorite items or share them with friends and family, leading to increased engagement and conversions.
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on premium streaming services including Netflix, Peacock, Hulu and Disney+ as well as on Instagram, YouTube, TikTok , Simon’s owned channels and in its shopping centers across the U.S.
In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue?
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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