Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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Ecommerce Strategies for a Successful Halloween Shopping Season | Salsify

Salsify

Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate the annual Halloween season. Put down your pitchforks — they’re just here to shop! And even better: Your brand has the chance to conjure up some record-breaking holiday sales. Here are some important ecommerce strategies for online retailers to consider as we approach the spooky season.

eCommerce 129
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ILA Dockworkers Strike Officially Begins and Expands

RetailWire

The situation with the ILA has escalated as dockworkers on the U.S. East and Gulf Coasts launched their first major strike in nearly 50 years on Tuesday, halting around half of the nation's ocean shipping.

Shipping 111
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What Are The Best Digital Marketing Services? Our eCommerce Answer

Groove

For an eCommerce business, online presence is everything. It drives prospective customers to your site, compels them to stay, and convinces them to convert. Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams.

PPC 275
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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire.

Retail 278
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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SEO Services Packages Unveiled: Choosing the Right Fit for Your Store

Groove

With the world’s eCommerce retail sales expected to surpass $4 trillion , businesses need to take the necessary steps to get their brands in front of target audiences and seize lucrative opportunities. The cornerstones of this process include working with SEO agencies and finding the right SEO packages. Understanding SEO Packages When businesses start to evaluate their SEO options, it helps to break down exactly what to expect from SEO packages and what to look for when comparing different optio

SEO 195
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Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Practical eCommerce

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.

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How Good Is Price Intelligence Without Price Optimization?

Wiser

In previous posts, we explored the different types of price intelligence tools available to ecommerce businesses and why Wiser’s Price Intelligence solution stands out as the best option. But there’s an important question to consider: how useful is price intelligence without the ability to take immediate and actionable steps based on that data? Price intelligence, on its own, provides businesses with invaluable insights into competitors’ pricing strategies, market trends, and product posit

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Chipotle Fans Win if Their Fantasy Football Team Loses With New Brisket Promo

RetailWire

Your team's loss could be your gain if Chipotle chooses you to win a season full of this fan-favorite menu item.

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5 Clover POS Alternatives & Competitors in 2024

Korona

Discover some of the best Clover alternatives. See their competitors, features, and pricing plans. Learn how to choose the best POS.

POS 105
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The Future of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful

Forrester eCommerce

In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. However, amidst all the changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry.

Banking 410
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Choose the Best eCommerce SEO Firm: Key Considerations

Groove

The top result on Google receives more clicks than the second and third results combined. Businesses that improve their page rankings can dramatically increase how much traffic they bring to their sites, resulting in greater revenue. When building your business, working with an eCommerce SEO firm can make a difference. Recognizing the Need for an eCommerce SEO Firm A quality eCommerce search engine optimization firm is the cornerstone of building a robust digital presence that will bring custome

SEO 301
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Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

Retail TouchPoints

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers.

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558: How To Be More Productive Than 99% Of The Population

My Wife Quit Her Job

Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out.

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Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience

Forrester eCommerce

With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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From Red Flags to Must-Haves: Choosing the Right eCommerce SEO Company

Groove

In 2024, more than one in five retail purchases will take place online. For your eCommerce store to thrive, you need to build your digital presence and bring people to your site. An eCommerce SEO company can serve as a crucial partner in achieving these goals, so let’s look more closely at how these specialized agencies can help your business grow. Understanding the Role of an eCommerce SEO Company An eCommerce SEO services company uses its expertise in digital retail to help clients build their

SEO 291
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Beyond Discounts: How 4 Top Retailers are Revolutionizing Loyalty Programs

Retail TouchPoints

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or a points system. Instead, retailers need to craft loyalty programs that are easy to access, include uncommon or unexpected benefits and make a meaningful connection with shoppers.

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Ecommerce Pulse Report Q4 2024: Consumer Research and More | Salsify

Salsify

Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous ways — but what should brands focus on amidst the hustle and bustle? What ecommerce trends are having the most impact on buying decisions, and vice versa?

Consumer 141
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Apply For The 2024 Forrester Security & Risk Summit Scholarship Today

Forrester eCommerce

Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security and Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to Choose the Right Digital Marketing Company: An eCommerce Guide

Groove

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Thankfully, working with an experienced digital marketing company is a solution that can help.

eCommerce 289
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Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox

Retail TouchPoints

Supermodel Heidi Klum has launched Modelverse , a new digital fashion experience in Roblox. Developed in partnership with Supersocial , a creative studio that specializes in virtual world development, Modelverse gives gamers the chance to model in exclusive events inspired by VIP gatherings including award shows, high-fashion events and Klum’s renowned annual Halloween party.

Fashion 278
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Panic Buying of Toilet Paper Triggered by Dockworker Strike

RetailWire

The recent dockworker strike is more likely to impact non-paper goods like electronics and cars.

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Gone Are The Days Of Networking Infrastructure Choice

Forrester eCommerce

Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent.

Customer 284
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Patagonia lays off 41 following corporate restructuring

RetailDive

CEO Ryan Gellert said “some parts of our company need to be shaped differently” to position the business for the future.

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Rebirth at Kohl’s: Retailer Brings Back Beloved Babies ‘R’ Us Registry

Retail TouchPoints

Expectant parents, rejoice! After announcing its new in-store partnership with Babies ‘R’ Us , Kohl’s is bringing back the retailer’s beloved baby registry. Expectant families can build, manage and share their wish lists with loved ones via Kohls.com or the Kohl’s App. When opening an account on the Baby Registry, consumers can confirm where gifts should be shipped, track the baby’s expected arrival date, customize a welcome message for loved ones and start selecting products to add to the

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BFCM 2024: How E-commerce Businesses Can Prepare for Success

lateshipment

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty. As BFCM 2024 approaches in less than two months, it’s time for you to be well-prepared to capitalize on the opportunities and stand out from the competition.

eCommerce 130
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Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession

Forrester eCommerce

Once again, the banking industry is on the cusp of transformative changes. AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud.

Banking 259
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Black Friday to Cyber Monday US retail sales to hit ‘record’ $75B

RetailDive

That’s up 5% from last year. Meanwhile, Cyber Monday is seeing its relevance face, according to a Bain & Company report.

Retail 128
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New Simon Campaign Touts Malls’ Multi-Generational Appeal

Retail TouchPoints

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on premium streaming services including Netflix, Peacock, Hulu and Disney+ as well as on Instagram, YouTube, TikTok , Simon’s owned channels and in its shopping centers across the U.S.

Channel 278
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McDonald’s Location Employed ‘Modern Slaves’ in Human Trafficking Ring, According to Report

RetailWire

A new report threatens to leave a stain on McDonald's good name, as it was revealed that a franchisee engaged in human trafficking involving what the arrest report is calling "modern slavery.

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The Secret to High Growth: Co-Create A Customer-Obsessed Strategy

Forrester eCommerce

In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue?

B2B 243
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt