Forrester eCommerce
MARCH 7, 2024
The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.
Retail TouchPoints
MARCH 7, 2024
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Ha
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Practical eCommerce
MARCH 8, 2024
Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons. The post 3 Keys to Successful Products on Amazon appeared first on Practical Ecommerce.
ROI Revolution
MARCH 8, 2024
An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! 1. Optimize Your Video Titles YouTube video titles should contain at least five words, with the primary keyword near the start of the title.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smile.io
MARCH 6, 2024
Operating an ecommerce business demands a balance between providing the best experience for customers while working behind the scenes to make that happen. Behind the scenes is where you navigate the complexities of growing the business, being strategic, and finding the best tools to support your business. As an ecommerce business, there is a range of different types of software, technologies, and apps you need to help run your business to its full potential.
RetailDive
MARCH 5, 2024
AI-powered chatbots are the top reason consumers abandon an online shopping experience, an Intellias survey found.
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Retail TouchPoints
MARCH 7, 2024
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.
365 Retail
MARCH 5, 2024
In an age where digital storefronts are as prevalent as their brick-and-mortar counterparts, the strategic application of advanced technology has become the linchpin for achieving e-commerce supremacy. Leading the charge in this technological revolution is Cynergy BPO , a premier outsourcing advisory firm in the Philippines. The company is democratising the digital commerce landscape, enabling businesses of every scale to challenge and compete with retail giants on an equal footing.
Forrester eCommerce
MARCH 6, 2024
We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.
Groove
MARCH 4, 2024
The world of retail is fast-paced, and web design is the cornerstone of customer engagement. The magic of effective website design has the power to do more than just appeal to the eye. Websites crafted strategically can act as a conduit to enhance a user’s experience. The result is that you’ll boost engagement simultaneously alongside conversion rates.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
MARCH 8, 2024
Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, Toni and I discuss various ways to improve your productivity when it comes to content creation. BTW, Toni has 7 kids, a bunch of businesses and a puppy.
Retail TouchPoints
MARCH 5, 2024
The Body Shop Canada has filed a Notice of Intention (NOI) to file for protection under the country’s Bankruptcy and Insolvency Act, following a similar filing by the retailer’s UK arm last month. The Body Shop Canada has ceased online sales, and while its stores remain open, the company plans to close 33 of its 105 locations across the country in the near term.
Forrester eCommerce
MARCH 7, 2024
Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.
Groove
MARCH 6, 2024
While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
My Wife Quit Her Job
MARCH 4, 2024
Selling textbooks on Amazon can be highly profitable, as Amazon is the biggest bookseller in the world. If buying new textbooks from publishers or distributors is beyond your budget, you can also sell used textbooks on the platform. Selling used is an excellent way to get started in ecommerce with low upfront costs and you can run this side hustle from home while working full time.
Retail TouchPoints
MARCH 4, 2024
The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience? A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a m
Forrester eCommerce
MARCH 7, 2024
All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.
Groove
MARCH 7, 2024
In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
My Wife Quit Her Job
MARCH 2, 2024
Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, we are going to cover challenges, and specifically, how to run a challenge that eventually leads to selling a paid product. What You’ll Learn Why challenges are so powerful How to run a challenge for your product How to increase your brand’s popularity Sponsors SellersSummit.com &#
Retail TouchPoints
MARCH 6, 2024
Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online. According to a report released in December by the National Retail Federation and Appriss Retail, for every $1 billion in sales, the average retailer incurs $145 mil
Forrester eCommerce
MARCH 6, 2024
Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.
Groove
MARCH 5, 2024
Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
FastSpring
MARCH 7, 2024
Every year on March 8th, the world unites to celebrate International Women’s Day (IWD). It’s a day to acknowledge the incredible achievements of women, reflect on the challenges they still face, and recommit ourselves to building a future where equality truly reigns. At FastSpring, we know this day didn’t blossom overnight. It’s a culmination of decades of struggle, resilience, and unwavering determination.
Retail TouchPoints
MARCH 8, 2024
Off-price retailer Burlington Stores beat expectations for Q4 2023 (the 14 weeks ended Feb. 3, 2024), with total sales increasing 10% and comparable store sales growing 2% year over year. The quarter closed out a steady year for the chain, with comp store sales up 4% in fiscal 2023, although on an earnings call discussing the results CEO Michael O’Sullivan expressed disappointment that the company hadn’t performed better, identifying several opportunities for improvement in 2024.
Forrester eCommerce
MARCH 7, 2024
The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.
Groove
MARCH 8, 2024
One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
FastSpring
MARCH 8, 2024
SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. Co-Founder and Chief Executive Bee Ovi Negrean has used the word “flawlessly” to describe how FastSpring’s merchant of record use case has worked for SocialBee (more on that below!). After adopting FastSpring as their merchant of record, SocialBee even saw 2x year-over-year growth in monthly recurring revenue (MRR) after their first year with FastSpring.
Retail TouchPoints
MARCH 4, 2024
Thrasio , one of the highest-profile Amazon “rollup” firms — so-called because they acquire Amazon third-party sellers en masse and roll them up into a larger entity to consolidate operations (and ideally scale profitability) — has filed for bankruptcy in an effort to “strengthen its financial position.” Thrasio said it will continue normal business operations for its hundreds of Amazon FBA brands throughout the Chapter 11 process and that it has received $90 million in new financing from its le
Forrester eCommerce
MARCH 6, 2024
How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations.
Salsify
MARCH 7, 2024
Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee. You bravely hold back tears as your friends help you to your feet.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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