Sat.Apr 30, 2022 - Fri.May 06, 2022

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6 Tips on How To Simplify the Path to Purchase Online | Salsify

Salsify

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.

Customer 121
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The Myth of Headless Commerce

GetElastic

Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.

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Privacy: “The Most Essential Battle Of Our Time”

Forrester eCommerce

In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike. To recap the conference and key takeaways for marketers, I’ll hand […].

Marketing 195
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How Ecommerce Tech Can Reduce the Environmental Damage it Caused in the First Place

Retail TouchPoints

It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.

eCommerce 334
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report

BigCommerce

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

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What is Klaviyo Segmentation and How Do I Use It?

Groove

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.

More Trending

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Shopify to Acquire Deliverr in $2.1B Deal to Fortify Fulfillment Offerings

Retail TouchPoints

Shopify will acquire fulfillment solution provider Deliverr for $2.1 billion , the largest acquisition in Shopify’s history, as the retail industry continues to struggle with supply chain and last mile challenges. With the Deliverr acquisition and integration of its 6 River Systems ’ warehouse automation technology, the ecommerce platform plans to fortify its Shopify Fulfillment Network (SFN).

Shopify 312
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Shopify Discount Codes 2022: How to Save Big on Shopify

Ecommerce Platforms

Shopify discount codes don't come around that often, but there are plenty of ways to save on the top ecommerce platform! To begin, we have a wonderful, time-sensitive Shopify discount code that's exclusive to our readers and only available until June 30, 2022. Shopify always offers a free 14-day free trial to new subscribers, but this Shopify discount extends that time by an extra month, and only for $1.

Shopify 197
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HubSpot vs Marketo: Find The Best eCommerce Marketing Tool

Groove

HubSpot vs Marketo: Comparing Platforms. So, you’ve landed here because you’re interested in evaluating HubSpot vs Marketo. We’re happy you’re here. In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Let’s get right into it! 1. Email Marketing. HubSpot. With HubSpot, there is no need for help from IT professionals or designers to create and design professional emails.

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Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like

Forrester eCommerce

Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How Acoustic Solutions Can Enhance In-Person Shopping Experiences

Retail TouchPoints

It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend. While most know that it’s important to make a store visually appealing, including proper lighting and designing an interior layout that’s easy to navigate, many often forget the other senses that play a key role in the overall shopping experience — like sound.

Travel 304
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403: Few People Use This Platform For Marketing And They’re Missing Out With Judi Fox

My Wife Quit Her Job

Today I have my friend Judi Fox on the show. Judy is the owner of LinkedIn Business Accelerator where she helps others grow their businesses through LinkedIn. Prior to this interview, I had no idea that LinkedIn could be such a powerful marketing platform until Judi opened my eyes. Pay attention because these simple LinkedIn strategies will grow your business.

Marketing 156
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4 Steps for Starting a DTC Business | Salsify

Salsify

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.

Consumer 141
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FAQ: Forrester Global Technology Awards

Forrester eCommerce

Wow! We officially launched Forrester’s Global Technology Awards on April 27th and we have already received tons of interest from firms across the globe! Exciting! Over the past couple of weeks, I have addressed questions from some these organizations and I wanted to summarize the key answers below: What are these awards about? Couple of important […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Macy’s to Expand Reebok Apparel Offerings Through ABG Partnership

Retail TouchPoints

Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.

Apparel 304
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Why Your Data Doesn’t Make Sense: 5 Things I Learned From Narrator Co-Founder Cedric Dussud

FastSpring

2013. It’s Cedric Dussud’s first week on the job as the new engineering director at WeWork. WeWork hasn’t yet become the beast of a company that changed the corporate world. It’s only managing a half-dozen offices in New York at the time. But it’s growing fast. That first week, Cedric got called into CEO Adam Neumann’s office. “So it’s him, and our head of our department, and me,” Cedric told me.

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9 Must Have Free WordPress Plugins

Ecommerce Platforms

WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That said, its true power lies in its extensive plugin directory. From here, you can choose from over 59,000 plugins to install and use.

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Why Automation Vendors Can’t Stop Buying Optimization Vendors And What It Means For The Market And For You

Forrester eCommerce

On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […].

Marketing 195
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin

Retail 298
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A day of reckoning arrives for ultrafast delivery services

RetailDive

The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.

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Best Free Website Builder for the UK

Ecommerce Platforms

So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out there. But what are these free website builders? What do they offer? And are they any good? After all, it’s imperative your website looks professional, as users might stop using your site if it’s poorly designed. .

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Doing, Selling, and Being Headless Commerce

Forrester eCommerce

3 conference attendees walk into a bar… First one sits down and goes, “I just re-launched my company’s ecommerce site. I’m psyched. I put AEM in front of ATG and I’ve got my FED’s crushing GMV growth. I do headless commerce.” Second one sits down and goes, “I sell software. I blew away my quota. […].

eCommerce 195
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11. The brand’s Las Vegas debut in January was quickly followed by four additional locations, in Los Angeles, Houston, Philadelphia and the Washington, D.C. metro area.

Games 293
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A third of small retailers can't pay rent as financial struggles spike again

RetailDive

Businesses surveyed by Alignable cited inflation pressures and supply chain disruption as pandemic-era challenges grind on.

Supplies 134
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Best Free CRM in the UK (May 2022)

Ecommerce Platforms

The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience. With the information gathered in a CRM solution, you can guide your sales experts, improve your marketing campaigns, and increase your conversions.

Live Chat 104
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In A Multi-Cloud World, Web Application Firewalls Still Matter

Forrester eCommerce

If you hadn’t thought about web application firewalls (WAFs) in a while, you might think they were an anachronism, a tool of the past that modern application environments don’t bother with. You’d be wrong. While traditional WAF appliances are still popular in data centers and with legacy applications, the WAF market has evolved with the […].

Marketing 195
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Wayfair Names New CFO as it Navigates a Shrinking Customer Base

Retail TouchPoints

Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People Officer at Wayfair.

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J.C. Penney is reinventing itself. Again.

RetailDive

As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.

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8 Top CBD & Cannabis Wellness Brand Founders To Meet At LMCC 2022

RetailMinded

This year marks the 5th annual Luxury Meets Cannabis Conference (LMCC), a first-of-its-kind event to feature the world’s finest premium CBD and Cannabis everyday wellness brands. Returning to Hudson Yards in New York City on May 5 and 6, this B2B trade show connects top retailers, mainstream media, investors, and CPG executives to visionary brand founders complemented with a full schedule of keynote talks, brand presentations, and business matchmaking.

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A record number of Americans quit their jobs in March

RetailWire

A record 4.5 million workers in the U.S. quit their jobs in March, according to data from the Bureau of Labor Statistics. “As employers require workers to return to offices, quits are ticking upwards. A major reason for quitting is to find a remote opportunity,” wrote Julia Pollak, chief economist at ZipRecruiter. The number of available jobs rose to 11.5 million in March.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt