6 Tips on How To Simplify the Path to Purchase Online | Salsify
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
GetElastic
MAY 5, 2022
Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.
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Forrester eCommerce
MAY 5, 2022
In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike. To recap the conference and key takeaways for marketers, I’ll hand […].
BigCommerce
MAY 2, 2022
At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Retail TouchPoints
MAY 2, 2022
It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.
Ecommerce Platforms
MAY 4, 2022
Shopify discount codes don't come around that often, but there are plenty of ways to save on the top ecommerce platform! To begin, we have a wonderful, time-sensitive Shopify discount code that's exclusive to our readers and only available until June 30, 2022. Shopify always offers a free 14-day free trial to new subscribers, but this Shopify discount extends that time by an extra month, and only for $1.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Groove
MAY 6, 2022
Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.
Retail TouchPoints
MAY 6, 2022
Shopify will acquire fulfillment solution provider Deliverr for $2.1 billion , the largest acquisition in Shopify’s history, as the retail industry continues to struggle with supply chain and last mile challenges. With the Deliverr acquisition and integration of its 6 River Systems ’ warehouse automation technology, the ecommerce platform plans to fortify its Shopify Fulfillment Network (SFN).
My Wife Quit Her Job
MAY 2, 2022
Today I have my friend Judi Fox on the show. Judy is the owner of LinkedIn Business Accelerator where she helps others grow their businesses through LinkedIn. Prior to this interview, I had no idea that LinkedIn could be such a powerful marketing platform until Judi opened my eyes. Pay attention because these simple LinkedIn strategies will grow your business.
Forrester eCommerce
MAY 6, 2022
Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Groove
MAY 3, 2022
HubSpot vs Marketo: Comparing Platforms. So, you’ve landed here because you’re interested in evaluating HubSpot vs Marketo. We’re happy you’re here. In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Let’s get right into it! 1. Email Marketing. HubSpot. With HubSpot, there is no need for help from IT professionals or designers to create and design professional emails.
Retail TouchPoints
MAY 4, 2022
It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend. While most know that it’s important to make a store visually appealing, including proper lighting and designing an interior layout that’s easy to navigate, many often forget the other senses that play a key role in the overall shopping experience — like sound.
Salsify
MAY 5, 2022
Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.
Forrester eCommerce
MAY 5, 2022
Wow! We officially launched Forrester’s Global Technology Awards on April 27th and we have already received tons of interest from firms across the globe! Exciting! Over the past couple of weeks, I have addressed questions from some these organizations and I wanted to summarize the key answers below: What are these awards about? Couple of important […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
FastSpring
MAY 6, 2022
2013. It’s Cedric Dussud’s first week on the job as the new engineering director at WeWork. WeWork hasn’t yet become the beast of a company that changed the corporate world. It’s only managing a half-dozen offices in New York at the time. But it’s growing fast. That first week, Cedric got called into CEO Adam Neumann’s office. “So it’s him, and our head of our department, and me,” Cedric told me.
Retail TouchPoints
MAY 4, 2022
Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.
RetailDive
MAY 3, 2022
Businesses surveyed by Alignable cited inflation pressures and supply chain disruption as pandemic-era challenges grind on.
Forrester eCommerce
MAY 5, 2022
On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Practical eCommerce
MAY 5, 2022
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce.
Retail TouchPoints
MAY 6, 2022
Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin
RetailDive
MAY 3, 2022
The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.
Forrester eCommerce
MAY 3, 2022
3 conference attendees walk into a bar… First one sits down and goes, “I just re-launched my company’s ecommerce site. I’m psyched. I put AEM in front of ATG and I’ve got my FED’s crushing GMV growth. I do headless commerce.” Second one sits down and goes, “I sell software. I blew away my quota. […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ecommerce Platforms
MAY 6, 2022
WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That said, its true power lies in its extensive plugin directory. From here, you can choose from over 59,000 plugins to install and use.
Retail TouchPoints
MAY 6, 2022
Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11. The brand’s Las Vegas debut in January was quickly followed by four additional locations, in Los Angeles, Houston, Philadelphia and the Washington, D.C. metro area.
RetailDive
MAY 2, 2022
As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.
Forrester eCommerce
MAY 2, 2022
Amazon's latest product, Amazon Glow, can offer insight into how the future of experiences (for children) are being designed.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Ecommerce Platforms
MAY 5, 2022
So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out there. But what are these free website builders? What do they offer? And are they any good? After all, it’s imperative your website looks professional, as users might stop using your site if it’s poorly designed. .
Retail TouchPoints
MAY 6, 2022
Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People Officer at Wayfair.
RetailDive
MAY 4, 2022
On top of the pandemic's challenges, the sprawling, experience-rich, debt-ridden mall has been beset by several delays and mishaps.
Forrester eCommerce
MAY 2, 2022
If you hadn’t thought about web application firewalls (WAFs) in a while, you might think they were an anachronism, a tool of the past that modern application environments don’t bother with. You’d be wrong. While traditional WAF appliances are still popular in data centers and with legacy applications, the WAF market has evolved with the […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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