BigCommerce

AUGUST 26, 2021

Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.

Multichannel 533

Multichannel Omnichannel Retail Multi-channel 533

Forrester eCommerce

AUGUST 23, 2021

As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.

B2B 502

B2B Management 502

Kissmetrics

AUGUST 26, 2021

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 363

SEO Social Media Recommendation Improvements 363

Retail TouchPoints

AUGUST 23, 2021

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.

Events 328

Events Marketing Consumer B2C 328

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

AUGUST 23, 2021

No matter the size of your online store, product descriptions play a key role in your ecommerce business.

eCommerce 422

eCommerce 422

Forrester eCommerce

AUGUST 23, 2021

Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.

Technology 483

Technology Customer 483

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday

Consumer 317

Consumer Marketing Mobile Customer Experience 317

My Wife Quit Her Job

AUGUST 24, 2021

Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses. I asked Joe to come on the podcast to discuss the overall online business market, how to sell your online business, the typical valuations he’s seeing, and the Amazon FBA roll-up land grab that is going on right now.

Marketing 296

Marketing Other 296

Forrester eCommerce

AUGUST 24, 2021

The Firefighting Dichotomy When problems or a crisis arises in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace with over-worked and stressed-out teams running from problem to problem, not addressing an issue before they are interrupted by the next […].

Reference 459

Reference Information Management Technology 459

Kissmetrics

AUGUST 23, 2021

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.

Events 361

Events SEO Marketing Reference 361

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Retail TouchPoints

AUGUST 25, 2021

After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible. In the retailX keynote session on Wednesday, Aug. 25, Geronimo Chala, Chief Client Officer at luxury handbag reseller Rebag , discussed the multiple ways the circular concept of “resale

Retail 306

Retail eCommerce Consumer Social Media 306

Ecommerce Platforms

AUGUST 26, 2021

In years gone by you could get away with using a handful of easy to recall passwords. But as the world becomes increasingly digital and more and more financial and personal data is stored online, the need to use more complex passwords as well as have a secure way to manage them has brought about password managers. Password managers allow you to create hard-to-hack passwords and log in automatically to websites without having to recall the password created.

Management 209

Management Mobile Banking Travel 209

Forrester eCommerce

AUGUST 25, 2021

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Retail 458

Retail Customer Experience Operations Improvements 458

Kissmetrics

AUGUST 23, 2021

Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.

SEO 360

SEO Customer Mobile Marketing 360

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Retail TouchPoints

AUGUST 27, 2021

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. The platform was built for companies looking to grow their base of Gen Z and millennial shoppers. Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model.

Retail 299

Retail Omnichannel Marketing 299

Omnisend

AUGUST 23, 2021

Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.

SEO 203

SEO Merchant Services Presentation eCommerce 203

Forrester eCommerce

AUGUST 27, 2021

Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference”, in which […].

Books 448

Books Customer 448

Kissmetrics

AUGUST 27, 2021

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.

Social Media 290

Social Media Payments Subscription Payment Services 290

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Retail TouchPoints

AUGUST 24, 2021

Evolution is essential to retail success, even when you’re on top — a maxim Ulta Beauty has embraced over the past year as the industry reinvented itself a rapid pace, according to Kecia Steelman, COO, President of International during her opening keynote at retailX 2021. The retail beauty leader didn’t rest on its laurels; it took the opportunity to expand in new ways while fine-tuning its existing strengths.

Omnichannel 299

Omnichannel Channel Download Retail 299

Omnisend

AUGUST 26, 2021

Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.

Recommendation 174

Recommendation Improvements Social Media Marketing 174

Forrester eCommerce

AUGUST 24, 2021

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

B2B 448

B2B 448

Kissmetrics

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.

Marketing 279

Marketing SEO Games Social Media 279

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Retail TouchPoints

AUGUST 23, 2021

Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will be expanded as well.

Toys 290

Toys Social Media Gifts eCommerce 290

Omnisend

AUGUST 24, 2021

Reading Time: 10 minutes. As marketers, we’re drawn to the psychological aspect of branding. This is proven by the myriad of articles, infographics, and studies you can find on how the most minute details affect a customer’s purchase decision. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world.

Marketing 168

Marketing Customer Arts Reference 168

Forrester eCommerce

AUGUST 27, 2021

We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud. In the past two years, I have worked on operating model approaches with digital and IT organizations in all sectors — retail, manufacturing, government, healthcare, […].

Management 358

Management Operations Retail Customer 358

Kissmetrics

AUGUST 24, 2021

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

Marketing 258

Marketing Social Media Other Information 258

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Retail TouchPoints

AUGUST 27, 2021

As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience into something that not only makes them feel safe but keeps them coming back and staying longer. The growing trend of “Russian nesting doll” stores is when larger stores host small outposts for well-known brands. The nested doll, or outpost, brings excitement and new shoppers to a physical shopping experience that needs new energy.

Department Stores 279

Department Stores Management POS Electronics 279

My Wife Quit Her Job

AUGUST 23, 2021

If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site. Because WordPress is one of the most popular website platforms in the world, there are literally hundreds of ecommerce plugins available to run your online store.

eCommerce 156

eCommerce Article Blog eCommerce Platforms 156

Forrester eCommerce

AUGUST 27, 2021

The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for someone to provide them with a price tag for that cloud-native infrastructure. A recent FinOps Foundation survey with 195 respondents — 75% of whom reported […].

Definition 338

Definition Customer 338

GetElastic

AUGUST 26, 2021

Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey : 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts. 74% of consumers say offers are a top factor when deciding where and what to buy. 48% of consumers said they would avoid brands that did not provide offers.

X-cart 148

X-cart Customer Gifts Consumer 148

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics