Forrester eCommerce
AUGUST 24, 2021
The Firefighting Dichotomy When problems or a crisis arises in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace with over-worked and stressed-out teams running from problem to problem, not addressing an issue before they are interrupted by the next […].
BigCommerce
AUGUST 26, 2021
Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.
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Kissmetrics
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Retail TouchPoints
AUGUST 23, 2021
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 25, 2021
Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.
BigCommerce
AUGUST 23, 2021
No matter the size of your online store, product descriptions play a key role in your ecommerce business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
AUGUST 26, 2021
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday
Forrester eCommerce
AUGUST 27, 2021
Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference”, in which […].
My Wife Quit Her Job
AUGUST 24, 2021
Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses. I asked Joe to come on the podcast to discuss the overall online business market, how to sell your online business, the typical valuations he’s seeing, and the Amazon FBA roll-up land grab that is going on right now.
Kissmetrics
AUGUST 23, 2021
Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
AUGUST 25, 2021
After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible. In the retailX keynote session on Wednesday, Aug. 25, Geronimo Chala, Chief Client Officer at luxury handbag reseller Rebag , discussed the multiple ways the circular concept of “resale
Forrester eCommerce
AUGUST 24, 2021
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.
Ecommerce Platforms
AUGUST 26, 2021
In years gone by you could get away with using a handful of easy to recall passwords. But as the world becomes increasingly digital and more and more financial and personal data is stored online, the need to use more complex passwords as well as have a secure way to manage them has brought about password managers. Password managers allow you to create hard-to-hack passwords and log in automatically to websites without having to recall the password created.
Kissmetrics
AUGUST 23, 2021
Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
AUGUST 27, 2021
Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. The platform was built for companies looking to grow their base of Gen Z and millennial shoppers. Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model.
Forrester eCommerce
AUGUST 23, 2021
As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.
Omnisend
AUGUST 23, 2021
Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.
Kissmetrics
AUGUST 27, 2021
Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
AUGUST 24, 2021
Evolution is essential to retail success, even when you’re on top — a maxim Ulta Beauty has embraced over the past year as the industry reinvented itself a rapid pace, according to Kecia Steelman, COO, President of International during her opening keynote at retailX 2021. The retail beauty leader didn’t rest on its laurels; it took the opportunity to expand in new ways while fine-tuning its existing strengths.
Forrester eCommerce
AUGUST 23, 2021
Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.
My Wife Quit Her Job
AUGUST 23, 2021
If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site. Because WordPress is one of the most popular website platforms in the world, there are literally hundreds of ecommerce plugins available to run your online store.
Kissmetrics
AUGUST 23, 2021
Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
AUGUST 23, 2021
Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will be expanded as well.
Forrester eCommerce
AUGUST 27, 2021
We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud. In the past two years, I have worked on operating model approaches with digital and IT organizations in all sectors — retail, manufacturing, government, healthcare, […].
Omnisend
AUGUST 26, 2021
Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.
Kissmetrics
AUGUST 24, 2021
If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
AUGUST 27, 2021
As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience into something that not only makes them feel safe but keeps them coming back and staying longer. The growing trend of “Russian nesting doll” stores is when larger stores host small outposts for well-known brands. The nested doll, or outpost, brings excitement and new shoppers to a physical shopping experience that needs new energy.
Forrester eCommerce
AUGUST 27, 2021
The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for someone to provide them with a price tag for that cloud-native infrastructure. A recent FinOps Foundation survey with 195 respondents — 75% of whom reported […].
Omnisend
AUGUST 24, 2021
Reading Time: 10 minutes. As marketers, we’re drawn to the psychological aspect of branding. This is proven by the myriad of articles, infographics, and studies you can find on how the most minute details affect a customer’s purchase decision. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world.
lateshipment
AUGUST 27, 2021
Are you an online retailer who runs a business on Shopify and wants to provide customers with a streamlined returns experience and maintain profitability ? Then you’ve come to the right place. In this blog, we’ll cover… The existing gap with returns in eCommerce retail The need for a returns management solution to close the gap FAQs from retailers when it comes to returns, etc With this blog, be sure to get to know the ins and outs of returns management and how to optimize it for custom
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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