BigCommerce

AUGUST 26, 2021

Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.

Multichannel 533

Multichannel Omnichannel Retail Multi-channel 533

Forrester eCommerce

AUGUST 23, 2021

As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.

B2B 502

B2B Management 502

Kissmetrics

AUGUST 26, 2021

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 363

SEO Social Media Recommendation Improvements 363

Retail TouchPoints

AUGUST 23, 2021

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.

Events 326

Events Marketing Consumer B2C 326

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

BigCommerce

AUGUST 23, 2021

No matter the size of your online store, product descriptions play a key role in your ecommerce business.

eCommerce 422

eCommerce 422

Forrester eCommerce

AUGUST 23, 2021

Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.

Technology 483

Technology Customer 483

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday

Consumer 313

Consumer Marketing Mobile Customer Experience 313

My Wife Quit Her Job

AUGUST 24, 2021

Today I have my friend Joe Valley on the show. Joe is the co-owner of Quiet Light brokerage which is an online brokerage firm that helps you buy and sell businesses. I asked Joe to come on the podcast to discuss the overall online business market, how to sell your online business, the typical valuations he’s seeing, and the Amazon FBA roll-up land grab that is going on right now.

Marketing 296

Marketing Other 296

Forrester eCommerce

AUGUST 24, 2021

The Firefighting Dichotomy When problems or a crisis arises in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace with over-worked and stressed-out teams running from problem to problem, not addressing an issue before they are interrupted by the next […].

Reference 459

Reference Information Management Technology 459

Kissmetrics

AUGUST 23, 2021

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.

Events 361

Events SEO Marketing Reference 361

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Retail TouchPoints

AUGUST 25, 2021

After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible. In the retailX keynote session on Wednesday, Aug. 25, Geronimo Chala, Chief Client Officer at luxury handbag reseller Rebag , discussed the multiple ways the circular concept of “resale

Retail 301

Retail Consumer eCommerce Social Media 301

Ecommerce Platforms

AUGUST 26, 2021

In years gone by you could get away with using a handful of easy to recall passwords. But as the world becomes increasingly digital and more and more financial and personal data is stored online, the need to use more complex passwords as well as have a secure way to manage them has brought about password managers. Password managers allow you to create hard-to-hack passwords and log in automatically to websites without having to recall the password created.

Management 209

Management Mobile Banking Travel 209

Forrester eCommerce

AUGUST 25, 2021

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Retail 458

Retail Customer Experience Operations Improvements 458

Kissmetrics

AUGUST 23, 2021

Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.

SEO 360

SEO Customer Mobile Marketing 360

Advertisement

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

Retail TouchPoints

AUGUST 27, 2021

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. The platform was built for companies looking to grow their base of Gen Z and millennial shoppers. Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model.

Retail 293

Retail Omnichannel Marketing 293

Omnisend

AUGUST 23, 2021

Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.

SEO 203

SEO Merchant Services Presentation eCommerce 203

Forrester eCommerce

AUGUST 27, 2021

Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference”, in which […].

Books 448

Books Customer 448

Kissmetrics

AUGUST 27, 2021

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.

Social Media 290

Social Media Payments Subscription Payment Services 290

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Retail TouchPoints

AUGUST 24, 2021

Evolution is essential to retail success, even when you’re on top — a maxim Ulta Beauty has embraced over the past year as the industry reinvented itself a rapid pace, according to Kecia Steelman, COO, President of International during her opening keynote at retailX 2021. The retail beauty leader didn’t rest on its laurels; it took the opportunity to expand in new ways while fine-tuning its existing strengths.

Omnichannel 293

Omnichannel Channel Download Retail 293

Omnisend

AUGUST 26, 2021

Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.

Recommendation 174

Recommendation Improvements Social Media Marketing 174

Forrester eCommerce

AUGUST 24, 2021

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

B2B 448

B2B 448

Kissmetrics

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.

Marketing 279

Marketing SEO Games Social Media 279

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Retail TouchPoints

AUGUST 23, 2021

Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will be expanded as well.

Toys 284

Toys Social Media Gifts eCommerce 284

Omnisend

AUGUST 24, 2021

Reading Time: 10 minutes. As marketers, we’re drawn to the psychological aspect of branding. This is proven by the myriad of articles, infographics, and studies you can find on how the most minute details affect a customer’s purchase decision. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world.

Marketing 168

Marketing Customer Arts Reference 168

Forrester eCommerce

AUGUST 27, 2021

We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud. In the past two years, I have worked on operating model approaches with digital and IT organizations in all sectors — retail, manufacturing, government, healthcare, […].

Management 358

Management Operations Retail Customer 358

Kissmetrics

AUGUST 24, 2021

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

Marketing 258

Marketing Social Media Other Information 258

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

AUGUST 27, 2021

As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience into something that not only makes them feel safe but keeps them coming back and staying longer. The growing trend of “Russian nesting doll” stores is when larger stores host small outposts for well-known brands. The nested doll, or outpost, brings excitement and new shoppers to a physical shopping experience that needs new energy.

Department Stores 274

Department Stores Management POS Electronics 274

My Wife Quit Her Job

AUGUST 23, 2021

If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site. Because WordPress is one of the most popular website platforms in the world, there are literally hundreds of ecommerce plugins available to run your online store.

eCommerce 156

eCommerce Article Blog eCommerce Platforms 156

Forrester eCommerce

AUGUST 27, 2021

The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for someone to provide them with a price tag for that cloud-native infrastructure. A recent FinOps Foundation survey with 195 respondents — 75% of whom reported […].

Definition 338

Definition Customer 338

GetElastic

AUGUST 26, 2021

Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey : 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts. 74% of consumers say offers are a top factor when deciding where and what to buy. 48% of consumers said they would avoid brands that did not provide offers.

X-cart 148

X-cart Customer Gifts Consumer 148

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations