Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales
Steve Dennis
DECEMBER 14, 2018
By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.
Let's personalize your content