Sat.Feb 02, 2019 - Fri.Feb 08, 2019

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China, the Bots, and Why It Matters to Your Online Business

TradeGecko

The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”.

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What Is Specialty Retail?

iQmetrix

If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow.

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The Stars Align for Astrology.com and Email is Central to Their Success

Liveintent

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. Digiday recently wrote a profile of Astrology.com, whose parent company Horoscope.com, Inc., has been a longtime partner of LiveIntent.

Channel 96
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6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers

BigCommerce

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float…

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Who Are You, Citizen Data Scientist?

Forrester eCommerce

Ugh. Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.

Marketing 279

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A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over…

Marketing 403
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Forrester’s Latest Infographic: Consumers Don’t Believe the Chatbot Hype

Forrester eCommerce

Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when […].

Consumer 392
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Shopify Pricing Plans: How To Save Money And Which Plan To Choose

My Wife Quit Her Job

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps. Right now, Shopify offers 5 pricing plans. Shopify Lite – $9/month. You probably didn’t even know about this plan because it’s hidden on their pricing page.

Shopify 201
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WHITEPAPER: How to Transform Into a Creative Marketing Artist

Optimizely

Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

Marketing 199
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Amazon Statistics You Should Know: Opportunities to Make the Most of America’s Top Online Marketplace

BigCommerce

In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore.

eCommerce 366
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How CRM Will Evolve in 2019

Forrester eCommerce

Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices.

Channel 382
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eCommerce Checkout Best Practices to Increase Conversion

Groove

Most eCommerce businesses understand the power of first impressions. Without compelling visuals, clear calls to action and fast load times, brands significantly decrease their odds of attracting and converting customers. However, many brands overlook an essential component of their eCommerce experience: the checkout. Although eCommerce checkouts rarely offer exciting design or functionality, they carry tremendous weight in the purchase process.

eCommerce 176
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Think Beyond Cart Abandonment Emails

Optimizely

Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine. However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I s

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Embracing mobile commerce: 6 ways to optimize

GetElastic

As previously published on TA Digital. It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce?

Mobile 167
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The Green New Deal Is Your Solution To Climate Change Risks

Forrester eCommerce

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It? The Green New […].

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The Ultimate Magento 2 Ecommerce Review (February 2019)

Ecommerce Platforms

What ecommerce platform do you plan on using for your online store? Volusion ? Shopify ? Maybe Bigcommerce ? What about choosing the most popular ecommerce solution in the world? That’s right, none of the platforms mentioned above are the most used in the industry. According to an Alexa study, Magento is used on 20% of all ecommerce sites online. That's pretty impressive!

Magento 32
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243: Marcus Sheridan On How To Get Results With Your Blog

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.

Blog 159
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Abandoned Cart Email Strategy: 5 Ideas to Convert

Groove

What Is An Abandoned Cart? Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. HubSpot reports that an average of 73.9% of carts contains items that remain unpurchased. Many factors contribute to cart abandonment, such as competitive pricing, uncertainty about store credibility and general forgetfulness.

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CMOs: To Get A Seat At The Digital Transformation Table, Command Your Customer’s Experience

Forrester eCommerce

Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […].

Customer 374
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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly.

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The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

RTP blog

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. Here are some top tips to help small businesses succeed, taken from “big business” wisdom. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Thank You Page Optimization: How Your Thank You Page Can Earn You Sales

Bootstrapping Ecommerce

There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce.

eCommerce 140
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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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The Ultimate Shopify Lite vs Snipcart Comparison

Ecommerce Platforms

In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions? Picture this: You’re running a blog on WordPress and decide to start selling some custom made jewelry. The first thing you do is turn to a full-fledged ecommerce platform such as the Basic Shopify plan, WooCommerce, Magento or BigCommerce.

Shopify 126
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What Brands Won Super Bowl LIII?

RTP blog

Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25 million price tag per 30-second spot, advertisers from all kinds of brands scrambled to capture that audience’s attention, and hopefully gain a significant ROI.

Games 150
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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How Pacific Cycle Elevated Product Experience and Customer Success Satisfaction Scores on Walmart.com

Salsify

Customer 114
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We Passed “Peak Survey Effectiveness” In CX Measurement — What Now?

Forrester eCommerce

This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t.

Blog 370
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Say Hello to leadHygiene

Webbula

Webbula is thrilled to expand our products in response to the growing demand from our customers. Webbula is now proud to present leadHygiene. Marketers, defend your forms with more than. The post Say Hello to leadHygiene appeared first on Webbula.

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How A Domain Name Can Help You Build A Better E-Commerce Brand

RTP blog

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you. However, transforming your e-Commerce business into a renowned brand takes more than just a smile on a rainy day.

eCommerce 150
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.