TradeGecko

FEBRUARY 6, 2019

The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”.

Marketing 60

Marketing eCommerce 60

iQmetrix

FEBRUARY 7, 2019

If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow.

Specialty Retailers 39

Specialty Retailers Retail Definition 39

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. Digiday recently wrote a profile of Astrology.com, whose parent company Horoscope.com, Inc., has been a longtime partner of LiveIntent.

Channel 96

Channel Blog Marketing 96

Forrester eCommerce

FEBRUARY 8, 2019

Ugh. Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist.

Definition 409

Definition 409

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

FEBRUARY 7, 2019

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over…

Marketing 403

Marketing eCommerce Marketing eCommerce 403

Kissmetrics

FEBRUARY 5, 2019

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.

Marketing 279

Marketing Information Management Channel 279

Forrester eCommerce

FEBRUARY 4, 2019

Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when […].

Consumer 392

Consumer Customer Customer Experience 392

BigCommerce

FEBRUARY 4, 2019

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float…

eCommerce Marketing 419

eCommerce Marketing eCommerce Marketing 419

My Wife Quit Her Job

FEBRUARY 4, 2019

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps. Right now, Shopify offers 5 pricing plans. Shopify Lite – $9/month. You probably didn’t even know about this plan because it’s hidden on their pricing page.

Shopify 201

Shopify Shopping Carts 201

Optimizely

FEBRUARY 6, 2019

Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

Marketing 199

Marketing B2C Customer Data Customer 199

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

FEBRUARY 6, 2019

Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices.

Channel 382

Channel Customer 382

BigCommerce

FEBRUARY 8, 2019

In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore.

eCommerce 366

eCommerce 366

Groove

FEBRUARY 4, 2019

Most eCommerce businesses understand the power of first impressions. Without compelling visuals, clear calls to action and fast load times, brands significantly decrease their odds of attracting and converting customers. However, many brands overlook an essential component of their eCommerce experience: the checkout. Although eCommerce checkouts rarely offer exciting design or functionality, they carry tremendous weight in the purchase process.

eCommerce 172

eCommerce X-cart Payment Services Recommendation 172

Optimizely

FEBRUARY 5, 2019

Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine. However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I s

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

FEBRUARY 8, 2019

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It? The Green New […].

Management 378

Management 378

RTP blog

FEBRUARY 8, 2019

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. Here are some top tips to help small businesses succeed, taken from “big business” wisdom. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

Groove

FEBRUARY 7, 2019

What Is An Abandoned Cart? Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. HubSpot reports that an average of 73.9% of carts contains items that remain unpurchased. Many factors contribute to cart abandonment, such as competitive pricing, uncertainty about store credibility and general forgetfulness.

Shipping Costs 154

Shipping Costs Shopping Carts Shipping Recommendation 154

GetElastic

FEBRUARY 8, 2019

As previously published on TA Digital. It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce?

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

FEBRUARY 5, 2019

Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […].

Customer 374

Customer Information Customer Experience B2C 374

RTP blog

FEBRUARY 6, 2019

Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25 million price tag per 30-second spot, advertisers from all kinds of brands scrambled to capture that audience’s attention, and hopefully gain a significant ROI.

Games 150

Games Other Retail Marketing 150

My Wife Quit Her Job

FEBRUARY 6, 2019

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.

Blog 159

Blog Social Media Books eCommerce 159

GetElastic

FEBRUARY 6, 2019

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 372

Search Marketing Marketing 372

RTP blog

FEBRUARY 4, 2019

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you. However, transforming your e-Commerce business into a renowned brand takes more than just a smile on a rainy day.

eCommerce 150

eCommerce Social Media Definition Operations 150

Bootstrapping Ecommerce

FEBRUARY 5, 2019

There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce.

eCommerce 140

eCommerce Conversion Optimization 140

Ecommerce Platforms

FEBRUARY 6, 2019

In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions? Picture this: You’re running a blog on WordPress and decide to start selling some custom made jewelry. The first thing you do is turn to a full-fledged ecommerce platform such as the Basic Shopify plan, WooCommerce, Magento or BigCommerce.

Shopify 126

Shopify Merchant Services Payment Services Shipping Costs 126

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

FEBRUARY 7, 2019

This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t.

Blog 370

Blog 370

Steve Dennis

FEBRUARY 4, 2019

I’m not sure who said it first, but it’s certainly true that great brands don’t chase customers , they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins–or margins that remain materially below industry averages.

Retail 100

Retail Department Stores Subscription Reference 100

Sailthru

FEBRUARY 8, 2019

Artificial intelligence represents one of the biggest and most exciting disruptions ever in technology. It’s absolutely going to be a differentiator for which brands win in the future — and the present. Retailers implementing AI-based products have the opportunity to leapfrog their competition by offering smarter customer experiences in real time. Driven by a study of more than 13,000 consumers, our Retail Personalization Index showed us how brands with more sophisticated, personalized customer

Retail 92

Retail Magazine Customer Retention Recommendation 92

Ecommerce Platforms

FEBRUARY 4, 2019

Are you an e-commerce store owner, looking to set up a traditional brick and mortar store? Or, are you looking for a better POS system than the one you already have? If so, Vend POS might be the perfect solution for you. After all, 20,000 other sellers seem to be satisfied with their service! Throughout this review, we'll tell you everything you need to know about this software so you can make an informed decision as to whether it'll complement your business.

Vend 91

Vend POS Payment Services eCommerce 91

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail