Sat.May 28, 2022 - Fri.Jun 03, 2022

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9 Effective Tips To Optimize Your Responsive Search Ads

Store Growers

Last Updated on June 1, 2022. After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads. That means you can no longer rely on Expanded Text Ads you created years ago, but you have to put in the work to bring your Responsive Search Ads (RSAs) to the next level. Improving your ads isn’t completely different compared to what came before, but RSAs do require a new approach.

Article 103
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10 Key Takeaways From the State of Amazon 2022 Report and What It Tells Us About the Future of Ecommerce

Ecommerce Platforms

It's 2022, and Amazon still is the biggest player in online commerce. It's also not very likely that this is going to change anytime soon. ?????. As of this year, there are 1.5 million active sellers on the platform offering 75 million different products. That's one big wow! But hold on, why are we telling you all this, and where does this data even come from?

eCommerce 104
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Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester eCommerce

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business. Vendors and the media trumpet the success stories of companies that build […].

Customer 370
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Top 45 Wholesale Clothing Vendors For Your Online Boutique

My Wife Quit Her Job

If you want to start an online clothing store or a tshirt business, you first need to find the right wholesale clothing vendors for your shop. Clothing suppliers come in all different shapes and sizes and before you decide on a wholesale supplier, you must consider the following. Style – Different clothing vendors specialize in different styles.

Clothing 296
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The eCommerce Customer Decision Making Process Simplified

Groove

How The eCommerce Customer Decision Making Process Works. The key to making data-driven decisions is to first understand how the customer decision making process works. With this fundamental knowledge, you will be able to cater to the needs of each customer segment. 1. The Customer Recognizes They Have a Problem That Needs To Be Solved. The customer decision making process begins with a consumer realizing that they are presented with some sort of problem.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand.

Mobile 328
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407: Starting The World’s Fastest Growing Backyard Game With Greg Meade Of CrossNet

My Wife Quit Her Job

Today I have my friend Greg Meade on the show. Greg is the founder of CrossNetgame.com which is an amazingly fun game that is a combination of volleyball and four square. I have a set, my kids love it and in this episode we’re going to learn how to launch a successful game to the market. What You’ll Learn What is Cross Net and how to play How Greg invented the Cross Net game How to successfully launch a brand new game to the market Other Resources And Books CrossnetGame.com Sponsors

Games 296
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How Video Marketing Will Increase Your Business’s Conversions

Groove

Why Video Marketing? Video is something we consume everyday, multiple times a day. It not only can be a form of entertainment, but it can be informative and make it easier for users or potential customers to understand your brand’s message, educate them on products, and gain your trust. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it.

Marketing 195
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Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Forrester eCommerce

It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […].

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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DoorDash Acquires Wolt, Expanding Operations to 27 Countries

Retail TouchPoints

DoorDash has acquired Wolt Enterprises , a Helsinki-based last mile delivery company. The deal will bring DoorDash to a total of 27 countries, 23 through the Wolt product and brand. The transaction is part of DoorDash’s effort to accelerate its international growth through faster product development and improved investment efficiency. Wolt CEO Miki Kuusi will oversee the combined company’s team and operations outside of the U.S., reporting directly to DoorDash CEO Tony Xu.

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Last-mile Carrier Tracking: A Competitive Edge for Your Ecommerce Business

lateshipment

Last-mile carrier tracking can be the most expensive and time-consuming part of your ecommerce business’ shipping and delivery process. Adding fuel to the fire is your customers’ growing demands of wanting complete visibility into the last-mile process. However, meeting these demands is not as easy as it looks. This is primarily because ecommerce businesses hand over the reins of the last-mile and post-purchase to the shipping carrier.

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Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

Salsify

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.". — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone. When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place with Salsify. But we weren't leveraging the platform and hadn't used it to syndicate product content.

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Three Techniques To Better Manage Digital Disruption To The Enterprise

Forrester eCommerce

When disaster strikes, how organizations respond is critical to minimizing the impact.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Container Store Plans 74 New Locations by 2027

Retail TouchPoints

Following a net sales increase of 10.5% to $1.1 billion during FY2021, which ended April 2, 2022, The Container Store revealed that it is planning to open 74 new stores by FY2027. This would mark a major acceleration in the retailer’s store opening pace: The Container Store opened one store in FY2021 to reach its current total of 94 locations, and only two store openings are planned for FY2022.

Mobile 306
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Best Video Editing Software Options for 2022

Ecommerce Platforms

The best video editing software for 2022 will instantly upgrade your video content, and give you the best possible chance of amazing your audience. Over the years, countless companies have released video editing tools intended to support beginners and professionals alike in creating amazing content. While many of the top solutions for video editing used to be extremely expensive and complex, new contenders have emerged in the market to reduce costs and confusion.

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5 Content Marketing Ideas for July 2022

Practical eCommerce

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.

Marketing 128
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Your Buyers Are Evolving, And You Should Follow

Forrester eCommerce

Marketers need to understand how their buyers are changing and enable their buyer-facing roles with key insights to gain competitive advantage and drive growth.

Marketing 221
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Blue Apron Debuts Non-Subscription Offering on Walmart Marketplace

Retail TouchPoints

Subscription meal kit service Blue Apron is ditching the “subscription” for a new offering on Walmart ’s third-party marketplace, giving Walmart customers access to a selection of on-demand meal kits with no recurring payments required. Blue Apron is now offering four meal kits that can serve up to 12 people and a selection of already prepared single-serving meals on Walmart Marketplace.

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What Are Walled Gardens? | Salsify

Salsify

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer. These exclusive third parties impede the transfer of data and agility in the market — ultimately degrading the consumer experience.

Consumer 110
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The challenges and opportunities facing retailers in the metaverse

365 Retail

In twelve short months, the word ‘metaverse’ has evolved from the plot point of a niche sci-fi novel to the world’s largest tech obsession. Enormous investments from industry leaders like Meta (formerly Facebook) and Microsoft have only added to the anticipation, and experts now agree it has the potential to revolutionise digital experiences. . As Mark Zuckerberg aims to launch key features of the metaverse in as little as five years , businesses worldwide must prepare now to harness the impact

eCommerce 123
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The ASM Landscape Is Shifting Under Our Feet — As Are The Acronyms

Forrester eCommerce

Since publishing my first report on attack surface management (ASM), Find And Cover Your Assets With Attack Surface Management (one of my favorite titles to date), the market has taken off in a number of different directions and developed several flavors — and acronyms. Forrester defines ASM overall as follows: The process of continuously discovering, […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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American Eagle to Expand Presence in India with 50 New Stores

Retail TouchPoints

American Eagle ’s licensee in India, Aditya Birla Fashion and Retail Limited (ABFRL), has announced plans to open 50 additional stores across the country over the next three years. The news was announced in conjunction with the brand’s latest store opening in Jaipur, Rajasthan. “American Eagle is an iconic global jeans brand, and we believe a strong market like Jaipur offers tremendous potential,” said Ashish Mukul, Brand Head of American Eagle India in a statement.

Fashion 306
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What Trunk Club's demise says about apparel subscriptions

RetailDive

Customers who engage with Nordstrom's stylists, online or in stores, spend more time and money at the retailer. So it's going outside the box.

Apparel 131
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Wickes has launched its own store on eBay

365 Retail

Home improvement business Wickes has launched its own store on eBay , with its first step into ‘marketplace’. The brand has curated a range of over 4,000 products to target eBay’s visitors. Available now to the site’s Home and Garden audience, Wickes eBay range includes best-selling flooring, internal doors, tiles, paint, ready to fit kitchen and garden products.

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Perspective Is Key To Understanding AIOps

Forrester eCommerce

When I joined Forrester last fall, I was immediately asked, by both vendors and clients, “So how are you defining AIOps?” I was caught off guard and a bit surprised at how little guidance existed, especially from a practitioner perspective available in the industry. The prior AIOps NowTech and Forrester Wave™ evaluation were nearly 12 […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Albertsons Adds Product Reviews Across Multiple Banners’ Websites

Retail TouchPoints

Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway , Vons , Jewel-Osco and Shaw’s. The launch is likely related to Albertsons’ plans to re-enter the marketplace arena; the retailer’s Senior Director of Marketplaces Jasmin Krdzalic provided a “sneak peek” at the May 2022 RICE conference in Chicago.

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Prada plans monthly product, NFT drops

RetailDive

The brand will host 24-hour online events, starting June 2, where shoppers in select areas can buy limited-edition items and receive accompanying NFTs.

Events 143
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Retail set for £3.47BN Jubilee weekend boost

365 Retail

British retailers are set for a £3.47bn cash injection as a result of consumer spending across the Queen’s Platinum Jubilee Weekend (2nd – 5th June). New research from savings site VoucherCodes.co.uk also reveals that British consumers are predicted to spend £2.25bn in stores on food and drink alone across the four-day weekend as the nation prepares to mark the once-in-a-lifetime event.

Banking 113
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Invest In The Healthcare Data Of The Future Or Flatline

Forrester eCommerce

My name is Kyle Rybarczyk, and I recently joined Forrester as an analyst covering data analytics, AI/ML, enterprise health clouds, electronic health records, and the digital front door in the healthcare sector. I have a passion for healthcare, the ever-changing digital world, and how the two will combine to streamline workflows and improve patient outcomes […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt