Sat.Nov 25, 2023 - Fri.Dec 01, 2023

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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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A Mobile Milestone for Christmas 2023

Practical eCommerce

This holiday season, more U.S. online shoppers will purchase on smartphones than desktops. It's a first. The post A Mobile Milestone for Christmas 2023 appeared first on Practical Ecommerce.

Mobile 109
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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. Touchland is more than just a hand sanitizer brand — it’s a self-care brand, according to Andrea Lisbona, the company’s Founder and CEO.

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 149
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Walmart is widening the gap with Amazon in grocery e-commerce, report finds

RetailDive

The retailer's share of the online grocery market will expand to nearly 27% by the end of 2024, while Amazon’s will slip to 18.5%, according to Insider Intelligence.

eCommerce 117
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 146

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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 292
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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 448
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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s , Cheetos and even Quaker , these brands have not only quenched our thirst and satiated our appetites; they have helped define our culture. The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and l

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147
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7 Items To Buy In Bulk And Sell Individually For A Profit

My Wife Quit Her Job

If you want to sell physical products online but don’t have the budget for private labeling, buying items in bulk for resale is an excellent strategy. Buying in bulk cuts down on per-item costs, provides volume discounts, and often includes free shipping. In this post, I’ll outline seven items you can purchase in bulk and resell individually to achieve a healthy profit margin.

Jewelry 295
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OpenAI Has Five Possible Paths To Monetization

Forrester eCommerce

What OpenAI’s Future Monetization Model Might Mean For The Company — And For You OpenAI has been all over the news recently, for all the wrong reasons. A dramatic showdown between members of the board of directors, company executives, investors, and even employees caught everyone’s attention.

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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Well, those days seem to be largely gone, and likely for the better — I don’t think anyone misses what was once an annual bodily injury count on the Saturday after Black Friday.

Games 289
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 142
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Custom GPTs for Marketers

Practical eCommerce

Custom GPTs can generate logos, web layouts, content analysis, brand messaging, and much more. The post Custom GPTs for Marketers appeared first on Practical Ecommerce.

Customer 126
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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush , more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one. If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue.

eCommerce 278
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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Art of Pricing: A Guide for Amazon Sellers to Maximize Sales and Profit

Algopix

Embarking on the intricate and ever-evolving journey of pricing your products within the expansive and competitive Amazon platform demands not just a strategic approach but a nuanced understanding of the dynamic e-commerce landscape. It requires finesse to delicately balance the scales between attracting customers and optimizing profits. In this fiercely competitive online marketplace, where every click and decision matter, the right pricing strategy becomes the linchpin to your unparalleled suc

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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Retention marketing 3.0: A contrarian take on the future of ecommerce

Omnisend

Reading Time: 7 minutes I have a confession to make. I hate the word “retention.” As an email marketer, this is somewhat blasphemous to say. After all, it’s a hot topic in the DTC space. But to me, it always reeked of neediness. Can you “retain” your customers? If you beg hard enough, maybe they’ll pity you with a second purchase. Maybe not everyone sees it that way, but this is the vibe I get when I hear people geeking out over the “R” word.

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester eCommerce

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 284
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JD Sports Adds Same-Day Delivery from 500+ Stores

Retail TouchPoints

JD Sports has partnered with Instacart to offer delivery in as fast as one hour from more than 500 JD Sports and Finish Line stores nationwide. Shoppers using the JD Sports page on Instacart can choose from more than 16,000 products, including popular footwear brands such as Nike, Jordan, Adidas and Puma. JD Sports acquired Finish Line in March 2018.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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$25 Flights for Amazon Prime College Students

RetailWire

While traveling across the country can cause a dent in a student's budget, there's hope on the horizon this year with $25 flights for Amazon Prime college students.

Travel 111
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Winners and losers of Black Friday 2023

RetailDive

Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.

Mobile 143
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The State Of B2B Marketing Measurement In 2023: Five Key Observations

Forrester eCommerce

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 284
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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

Supplies 276
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt