Optimizely

JANUARY 1, 2019

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. One requires you to be almost fully checked out and about to buy, while the other just means you dropped an item in your cart and left.

Reference 236

Reference B2C Shipping Arts 236

Steve Dennis

JANUARY 4, 2019

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.” A few months later I was appointed Sears’ n

Omnichannel 115

Omnichannel eCommerce Retail Multichannel 115

Kibo

JANUARY 3, 2019

Merchants may dread the surge of returns that inevitably follows the holiday season […]. The post Making the Most of Holiday Return Season appeared first on The Omni Channel.

Channel 63

Channel Management eCommerce 63

Forrester eCommerce

JANUARY 3, 2019

Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous learning courses, while their companies […].

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Events Information Management Marketing 83

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B2C

BigCommerce

JANUARY 4, 2019

When staring at the reality of an ecommerce website that needs to either be built from the ground up or…

eCommerce 405

eCommerce eCommerce Technology Technology 405

Kissmetrics

JANUARY 2, 2019

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing

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Blog Article SEO Marketing 273

Forrester eCommerce

JANUARY 2, 2019

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […].

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Marketing 418

BigCommerce

JANUARY 2, 2019

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.

eCommerce Technology 359

eCommerce Technology Technology eCommerce 359

My Wife Quit Her Job

JANUARY 1, 2019

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

SEO 214

SEO eCommerce 214

Groove

DECEMBER 31, 2018

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

BigCommerce 174

BigCommerce Customer B2C Events 174

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

JANUARY 3, 2019

Zaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more. With all the power of the intuitive Zaius Engagement Designer (ZED), you can build, design, and configure every type of webform in your brand colors, fonts, and more.

Demo 150

Demo Subscription Management Customer 150

RTP blog

DECEMBER 31, 2018

During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. Their time is stretched, they have shopping lists to check off and while they’re always looking for the best deal, they tend to spend more than usual. Despite these nuances, the holiday season is a prime time for new trends to emerge. In 2011, for example, the term “Couch Commerce” first emerged to illustrate mobile’s impact on holiday shopping behaviors and sales.

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Leisure Mobile Consumer Retail 150

Steve Dennis

JANUARY 2, 2019

As is my tradition, I start the year with a quick look back at the posts that got the most engagement in my role as a retail contributor for Forbes. Shockingly, none of the top ten were about Sears. So here, in order of popularity, is the top ten. It’s just about time for full on panic at JC Penney Physical retail isn’t dead. Boring retail is.

eCommerce 147

eCommerce Reference Retail 147

GetElastic

JANUARY 3, 2019

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies.

Customer Experience 145

Customer Experience Customer Payment Services Mobile 145

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Improvements

Bootstrapping Ecommerce

JANUARY 1, 2019

Tips to make the perfect product page for each of your store's products so you can drive more conversions & earn more profit! The post How to Make the Perfect Product Page: Tips for Success appeared first on Bootstrapping Ecommerce.

eCommerce 143

eCommerce Conversion Optimization 143

RTP blog

DECEMBER 31, 2018

By Jaakko Timmonen, No No No Are you one of the marketers who is constantly asking how to create authentic content that would build stronger emotional connections with customers that go beyond a transactional relationship? The answer to that question might be counterintuitive. Have you ever considered what would happen if you published resolved complaints on your web site?

Social Media 150

Social Media Marketing Consumer Customer 150

SellBrite

JANUARY 4, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something.

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Customer Social Media Recommendation Reference 131

Ecommerce Platforms

JANUARY 2, 2019

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform. Are you looking for the best software out there to make your email marketing efforts a breeze?

Marketing 99

Marketing eCommerce 3dcart Volusion 99

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eCommerce

eCommerce CEO

JANUARY 1, 2019

There’s a ton of online store builders out there and I don’t think there’s a single answer for everyone. If you are comfortable using WordPress, WooCommerce can work just fine. If you are geared to dropshipping, Shopify is good for that. In terms of SEO, Shopify is in the middle of the pack. BigCommerce or WooCommerce is much better.

eCommerce 93

eCommerce eCommerce Platforms Payment Services X-cart 93

ESW

JANUARY 2, 2019

If your enterprise-level eCommerce business is reaching the point of expansion, it’s time to think about how you can scale your processes as effectively as possible. With efficiency and future growth in mind, we have a word of warning: Now is not the time to throw things at the wall to see what sticks. Instead, it’s time to buckle down and do your homework.

eCommerce 92

eCommerce Payments Shipping Costs Payment Services 92

Liveintent

JANUARY 2, 2019

Here’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them. For instance, the other week my wife and I saw a show in a music venue that was not normally a music venue located in a very residential area of Queens – zoning laws be damned!

Supplies 83

Supplies Social Media Subscription Games 83

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check previous installments for an in-depth look at how to cater your content for each individual stage of the funnel. The AIDA model of the sales funnel — Attention-Interest-Desire-Action — has served merchants for over a century, giving them a reliable framework to understand their customer’s journey throughout the sales process.

eCommerce 80

eCommerce Social Media Merchant Services Article 80

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Operations

Ecommerce Guru

DECEMBER 29, 2018

I had stressed on providing quality photos of products on your e-commerce store. An e-commerce store is entirely different from a physical outlet. Prospective buyers take their decision of buying based on the product photos. Remember, they cannot touch or feel the product, so they will try to build an impression upon the images provided. Providing quality images always increases the e-commerce conversion rates and also improves the general presence of the store.

eCommerce 74

eCommerce Improvements 74

Salsify

JANUARY 2, 2019

Creating an effective content strategy for the digital shelf can have an impact on your ecommerce sales as well as your brand’s overall market share. Overall ecommerce sales will continue to grow, with 16% YoY increase in 2018. Even more significant is the influence that digital screens are having on all sales. More than 80% of shoppers check the internet before deciding where and what to buy.

eCommerce 74

eCommerce Marketing 74

Sailthru

JANUARY 2, 2019

Originating as an online shoe and accessories retailer , JustFab now has more than 5 million subscribers in a dozen countries. Highly intelligent use of data management is the cornerstone of JustFab’s success. And one particularly important bit of data is, which tests have yielded the best results? On both of our Retail Personalization Indexes, JustFab earned a perfect score in the email category.

Clothing 74

Clothing Shopping Carts Recommendation Accessories 74

Lemonstand

JANUARY 3, 2019

As a previous owner of three online businesses, I’ve learned what does and doesn’t work when it comes to using promotions and offers. Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. It’s easy to create an offer and drive short-term sales, but it takes a considered approach to drive both short term and long term business value.

Customer Loyalty 72

Customer Loyalty eCommerce Customer Shipping Costs 72

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

ecomdash

JANUARY 2, 2019

You see it all over social media – the unboxing of subscription box products. The smiling customer, sometimes a celebrity, shows internet viewers exactly what they received in their box. Not only are these types of advertisements a clever marketing strategy, they’re also offer a real look at one of the latest and most profitable ecommerce products to go viral.

Subscription 72

Subscription Food and Beverages Beauty and Health Clothing 72

Canadian Special Events

DECEMBER 30, 2018

On Sunday, June 17, 2018, party planner Heidi Gruenspan joined forces with Craig Grudz, DT Floral and Decor Inc, Aaron Schacter, Bounce Entertainment and the team from the Eglinton Grand to design and produce Morrocan Paradise for Maya, as she celebrated her Bat Mitzvah. . Steeped rich in history and filled with ancient traditions, the Moroccan theme gave the design team a plethora of ideas and inspiration to build from.

Arts 72

Arts Apparel Marketing Customer 72

Ecommerce Guru

JANUARY 4, 2019

Writing without mastering it one cannot convey the message properly. It should be kept simple and readable as well as little catchy. Few content writers use high idioms and phrases to make the descriptions look more appealing and that’s how they appeal the least. Here are 6 simple ways to write product descriptions that sell: 1. Focus on one kind of audience Imagine yourself to be the buyer or the decision maker of the product.

eCommerce Platforms 71

eCommerce Platforms eCommerce 71

Webbula

JANUARY 3, 2019

Happy 2019 Email Geeks! It is now day 3 of 365 days, which means everyone is working hard on creating their New Year’s resolutions – whether it’s going to the. The post 2019: A Checklist for Email Marketers appeared first on Webbula.

Marketing 71

Marketing 71

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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