Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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10 Strategies To Reduce Your Shopping Cart Abandonment Rate | Salsify

Salsify

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have put your products into their digital shopping carts.

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Spam traps: What are they and how to avoid them

Omnisend

Reading Time: 7 minutes Most marketers believe their emails will avoid the spam folder as long as they have legitimate subscribers. This is not entirely accurate. Anyone can fall victim to spam traps, regardless of how legitimately they acquire their subscribers. As you’ll see shortly, there are multiple factors behind this, but it’s worth taking seriously: a DataProt study discovered that businesses lose $ 20.5 billion every year to spam emails.

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These 5 people changed retail. Where are they now?

RetailDive

Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons.

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Streamlining omnichannel retail with real-time inventory

Fabric

Managing inventory (keeping track of what’s in stock) in real-time (instantly) is crucial for retailers to sell against their product assortment effectively. In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitiv

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Understanding email bounce: Definition, reasons and best practices

Omnisend

Reading Time: 7 minutes Email bounces can sabotage your marketing efforts and stain your business reputation. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. In this article, we help you understand the root cause of email bounce and offer best practices to avoid such mishaps blocking your email marketing outcomes.

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Maximizing Profits with Amazon FBA Bundles: A Complete Guide

Algopix

Amazon FBA bundles present an exceptional opportunity for sellers to increase their market presence and profitability. Bundling products strategically enhances value for customers and can lead to more consistent sales. This article delves into the intricacies of creating successful Amazon FBA bundles, offering practical tips to elevate your business.

More Trending

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4 Strategies for Picture-Perfect Product Drops

ESW

Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service.

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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023

Forrester eCommerce

The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023 is now live! When Odysseus left Ithaca and sailed to fight in the Trojan War, he had no idea how the gods would impact his journey – or that it would take him over 20 years to return home.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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508: Amazon Fees Are On The Rise! 5 Tips On How To Slash Your Costs With Yoni Mazor

My Wife Quit Her Job

Today, I’m thrilled to have Yoni Mazor back on the show. Yoni is the founder of Getida, and he’s helped thousands of ecommerce entrepreneurs get their money back from Amazon. Amazon fees are on the rise and today, we discuss simple and clever ways to save money on Amazon Get $400 in free reimbursements over at [link] What You’ll Learn 5 tips to save on Amazon fees The latest Amazon fee changes DIfferent programs you can join to lower your costs Other Resources And Books Join Ge

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

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Your Guide to eTail West 2024 in Palm Springs, CA: Event Tips & Tricks

Groove

What Do I Need To Know About Etail West 2024? Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only.

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Prepare Frontline B2B Marketers For Their AI Future

Forrester eCommerce

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Unwrapping Success: The Art of Running Ecommerce Website Tests During the Holiday Shopping Frenzy

Fastr

The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often debated is the idea of running experiments on your ecommerce store during the holiday season. We recently polled our customers to gauge their sentiments on this matter, and the responses were as diverse as the array of holiday decorations adorning

Arts 147
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Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Retail TouchPoints

Build-A-Bear Entertainment , a division of Build-A-Bear Workshop , is bringing its latest feature film, Glisten and the Merry Mission , to digital platforms following its theatrical debut last month. The movie, which is inspired by the retailer’s Merry Mission plush collection, is now available for rent or purchase on the Build-A-Bear website and streaming platforms in North America, as well as via digital on-demand in Australia, New Zealand and the UK.

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea

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Event data could be the best gift to your organization this holiday season

Forrester eCommerce

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data.

Events 273
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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Michelle Gass to Take the Reins at Levi’s when CEO Chip Bergh Retires in 2024

Retail TouchPoints

Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the reins on Jan. 29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive Vice Chair of the Levi’s board until his retirement date, after which he will transition to the role of senior advisor until the end of the company’s 2024 fiscal year.

Travel 278
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Brand Manufacturers: Multiply Your Retail Monitoring Without Multiplying Costs

Wiser

For brand manufacturers, retail monitoring is a critical aspect of maintaining and enhancing market presence. It offers detailed insights into product performance, customer preferences, and the effectiveness of sales strategies across different platforms. Monitoring these multiple aspects allows manufacturers to modify and optimize their strategies in real-time, improving product visibility and customer relationships.

Retail 146
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Be The Point Guard: How CIOs Partner With CEOs to Drive Success

Forrester eCommerce

As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions.

Games 273
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Each company brings different combinations of technology, teams, customer bases, and more to the negotiating table — any one of which could be a huge motivato

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Mirror Mirror Off the Wall: Tonal Offers Trade-In Deal for Former Lululemon Mirror Users

Retail TouchPoints

At-home gym brand Tonal is launching a trade-in deal targeting Lululemon customers stuck with Mirror technology that’s no longer being supported by the retailer. Lululemon announced it would discontinue sales of its Studio Mirror product when it teamed up with Peloton in September 2023. Beginning Dec. 18, 2023, qualifying customers can receive $250 off their purchase of a Certified Refurbished Tonal Trainer, a free one-year membership (valued at $719 ) and complimentary removal of Mirror devices

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NRF updates crime report to address faulty numbers

RetailDive

The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.

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A New Dawn For VMware EUC And Carbon Black, But Not Without Risk

Forrester eCommerce

Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: end-user computing (EUC) and Carbon Black.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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What is Instacart? How it Works for Shoppers & Stores

CPC Strategy

“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they can go about placing an order. So let’s start there.

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Coldwater Creek Acquires Soft Surroundings, Adopts New Returns Solution

Retail TouchPoints

Coldwater Creek has completed its purchase of Soft Surroundings , a women’s clothing and accessories retailer that filed for bankruptcy protection in September 2023. The newly combined retailer has selected the Chief Returns Officer solution from Newmine , which has a predictive analytics functionality that will help the retailer quickly analyze and take corrective actions on why customers return merchandise. “Returns are a major focus for our brands,” said David Walde, CEO at Coldwater Cr

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Sears is a shell of its former self. So why is it reopening some stores?

RetailDive

The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.

Retail 131
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A call for Zero-Waste B2B Marketing

Forrester eCommerce

I hate waste. Whether it’s throwing away uneaten food, or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though perhaps less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s new Portfolio Marketing Survey.

B2B 259
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt