Sat.Jul 20, 2019 - Fri.Jul 26, 2019

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Multi-Platform Integration: 3 Challenges eCommerce Brands Face

ESW

There are many moving parts to running an eCommerce store, especially as it grows. eCommerce brands need several services from software solutions, often provided by several vendors. This can make for a big headache when it is time to integrate all the different types of software in your stack. . When eCommerce brands grow, they may find that their website host may not be the right fit for them anymore or that their content management system can no longer keep up.

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The Definitive Guide to Mobile Deep Linking

Kissmetrics

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

Mobile 214
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Getting the Most from Your eCommerce Product Pages

Kibo

Product pages do a lot of heavy lifting on omnichannel eCommerce sites. They serve as landing pages in paid and organic search results and on social media; they contain real-time inventory and fulfillment information; they integrate user-generated and official content; and via cross-sells they often suggest alternatives and complementary choices. Not surprisingly, then, improving product pages is a priority for 60% of merchants , according to technology researcher Forrester, while personalizatio

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The Future Of Work Is An Adaptive Workforce

Forrester eCommerce

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […].

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019

BigCommerce

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center.

Marketing 381
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How to Track and Improve Your Rankings Without Spending Money

Kissmetrics

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

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IoT And Blockchain: Are We There Yet?

Forrester eCommerce

The internet of things (IoT) and blockchain. They should go together like strawberries and cream, right? What could make more sense than a constant stream of data about devices, their state, and their use, combined with a distributed and trustworthy mechanism for anyone to read or say things about the data? And yet, almost three […].

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Are PWAs The Way? Everything You Need To Know About Progressive Web Apps For Ecommerce

BigCommerce

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology.

eCommerce 347
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How to Create a Fantastic Online Shop with WooCommerce, Divi and SiteGround (July 2019)

Ecommerce Platforms

Over 74 million sites depend on the WordPress platform to host their blogs, sell their products or just write their daily musings for the world to see. When you get started building your ecommerce website you certainly have lots of choices to make, and WordPress ties into this. Which of the standout ecommerce platforms will you choose? Are you planning on grabbing a theme to sell your products or is there someone you can pay to build the site from scratch?

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Amazon one-click checkout patent has expired. Should merchants use it?

GetElastic

It’s approaching two years since Amazon’s patented one-click checkout feature expired on September 11, 2017, granting license-and-lawsuit free use for online merchants. During the patent’s life, Amazon legally strong armed chief rival Barnes and Noble into removing its own version of the feature, while licensing to Apple to the tune of $1 million per year.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Making The Smart City Safe And Secure

Forrester eCommerce

According to UN projections, 68% of the world’s population will live in urban areas by 2050. As cities grow, municipal governments are investing in infrastructure and applications to improve operations, services for constituents, and the overall urban experience. Composed of the internet of things, “smart cities,” aimed to optimize operations, present new security and privacy […].

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Sellers Summit 2019 – My Keynote Speech And A Behind The Scenes Recap

My Wife Quit Her Job

When Toni and I first launched the Sellers Summit back in 2016, we quickly learned that launching a brand new conference from the ground up is an uphill battle. When you’re the new kid on the block, it’s hard to get speakers. It’s hard to attract sponsors. And most importantly, it’s hard to convince attendees to fly all the way out to Florida and spend 3 days with you.

Events 153
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Benefits Of A Cash Discount Program

RTP blog

By Samir Kadi, MTech Distributors Cash, check, credit card, debit card, mobile and online. Today there are a multitude of ways to pay — which is convenient for the younger, tech-savvy generations. However, one of the most common complaints of small retailers like convenience stores, bars and single location restaurants is the high cost of accepting credit and debit cards.

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6 steps to improve the ecommerce payment process

GetElastic

One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how the checkout process affects a visitor. Here’s the truth: The checkout page is a critical cog in this mechanism.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Manufacturers’ Digital Transformation Will Fail Without Both IT And OT

Forrester eCommerce

If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory, critical intellectual property, and the bosses’ email: The data center is everything. In the other, proprietary, expensive, and arcane electromechanical monsters lurk next to the production […].

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How Dynamic Personalization Powers Great Marketing

Optimizely

Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing. However, that’s easier said than done.

Marketing 150
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Will Walmart’s Executive Reshuffling Produce A Smoother Supply Chain?

RTP blog

Walmart is making major changes to its organizational structure, adapting to evolving shopper needs by integrating various store and digital operations positions, most notably within the supply chain. The timing of the integration is interesting, especially given the recent report that the retail giant is projecting $1 billion in e-Commerce losses.

Supplies 150
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Low Sales? You’re Probably Making These 23 Common Ecommerce Mistakes (Part 1: Your Website)

Omnisend

Opening up your first ecommerce store can be a very exciting moment. However, keeping it open can be a real problem as you soon find yourself spending money on ads but not really seeing any results. You have good traffic, but no sales, or only low sales. This can be really frustrating, especially when you don’t know Read more The post Low Sales?

eCommerce 149
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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CX SF 2019: The Way To Innovate

Forrester eCommerce

Companies commonly ask me these innovation questions: What emerging technology should I invest in this year? We’re piloting [new technology] — where do we start? How do we manage innovation when we’re busy with incremental improvements? What this shows is that many companies know that innovation is important — and they’re right. Innovation is crucial […].

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Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Optimizely

Custom furniture for your home is more accessible than you might imagine thanks to Joybird. The California-based brand is known for mid-century modern furniture that you can customize in a variety of colors and fabrics. A true DNVB success story, Joybird was acquired by La-Z-Boy in 2018 and remains incredibly popular with lovers of interior design. But is Joybird’s marketing as trendy as their beloved sectionals?

Marketing 150
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How To Make Your E-Commerce Web Site Voice Search Ready

RTP blog

By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise of smart speakers and mobile voice assistants, it shouldn’t surprise you that by next year, half of all web searches will be voice-activated (according to a study by comScore ). What may surprise you is the fact that only 4% of businesses are voice search ready.

eCommerce 150
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5G and its impact on enterprises

GetElastic

After much speculation, 5G has finally arrived. Mobile Internet speeds will be faster than we have ever seen, and will usher in a new generation of technology. From the networks to consumers and even the enterprise, 5G will bring in a plethora of changes to our daily lives. While this update will be game-changing, it likely will not come without a few hiccups.

Mobile 140
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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A Pragmatic Guide To Brand Value

Forrester eCommerce

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

Marketing 356
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The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. doors and seemed destined for the retail graveyard. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

Toys 124
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265: The Secrets To Asian Efficiency And Productivity With Thanh Pham

My Wife Quit Her Job

Today, I’m really happy to have my fellow Asian compatriot Thanh Pham on the show. Thanh runs the popular site AsianEfficiency.com where he teaches others how to be more productive with their time. He is considered to be one of the top thought leaders in the productivity industry and he has been featured in Fast Company, Inc.com, Forbes, Huffington Post, and The Globe & Mail.

Books 120
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Are your fulfillment logistics ready for peak season?

GetElastic

According to the National Retail Federation , retail sales during 2019 are forecast to increase between 3.8 percent and 4.4 percent, this growth would result in $3.82 trillion and $3.84 trillion. Based on growth of 10-12 percent, online sales would total between $751.1 billion and $764.8 billion. Despite threats of trade wars, this estimated growth and outlook for online retailers in particular is promising this upcoming peak season. .

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Business Intelligence (BI) market consolidation – what to expect next?

Forrester eCommerce

The past two years have seen a significant divergence in the maturity of the supply and the demand sides of the BI market. This divergence will influence market dynamics for the next two years and affect enterprise insights leaders making strategic vendor and platform decisions. Specifically, the: Supply side is very mature. BI technology has […].

Marketing 348
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How to Start a Side Hustle: 9 Part-Time Online Business Ideas

A Better Lemonade Stand

Start a side hustle in your free time so you can earn extra income while still working your 9-5! Check out these part-time business ideas for inspiration. The post How to Start a Side Hustle: 9 Part-Time Online Business Ideas appeared first on A Better Lemonade Stand.

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The Beginner’s Guide to Live Chat Support for Ecommerce & How it Can Grow Your Sales

Bootstrapping Ecommerce

In this article, we’re going to cover the basics of live chat and demonstrate how you can enhance the whole customer life cycle with it. The post The Beginner’s Guide to Live Chat Support for Ecommerce & How it Can Grow Your Sales appeared first on Bootstrapping Ecommerce.

Live Chat 114
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10 Etsy Tips for Differentiating from Similar Sellers and Products

SellBrite

With more than 2 million total active sellers as of 2019, Etsy has never been more crowded. No matter what niche you’re in, you’re likely to be competing with dozens of other active sellers offering similar products. Sellers need to stand out in order to make Etsy a viable business option. ( Source ). But even with fierce competition for shoppers’ attention, you can boost your listings and appeal to more customers without changing your inventory or overhauling your entire seller strategy.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.