BigCommerce

SEPTEMBER 30, 2021

Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…

Omnichannel 463

Omnichannel 463

Forrester eCommerce

SEPTEMBER 30, 2021

As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.

Customer 370

Customer 370

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt , which has entered the cultural lexicon and boasts more than 4.6 billion views and counting. What hasn’t been happening much on TikTok is actual buying, until now that is. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from

Social Media 317

Social Media BigCommerce Events eCommerce 317

Kissmetrics

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that makes the blog thrive. Let’s get it started! 1.

Blog 308

Blog Marketing Social Media SEO 308

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

SEPTEMBER 30, 2021

Pumpkin spice is in the air and the holiday season is upon us.

Omnichannel 388

Omnichannel 388

Forrester eCommerce

SEPTEMBER 30, 2021

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

Operations 370

Operations Marketing Customer Experience Customer 370

Kissmetrics

OCTOBER 1, 2021

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending more time than you have available?

Social Media 282

Social Media Blog White Paper Reference 282

Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Forrester eCommerce

SEPTEMBER 29, 2021

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […].

Automotive 370

Automotive Mobile Customer Events 370

Retail TouchPoints

SEPTEMBER 27, 2021

Nordstrom has introduced a two-story Nordstrom Home retail space at its NYC flagship location in Midtown Manhattan with an emphasis on city living featuring products such as compact appliances, small furniture and suitcase-friendly items for tourists. The move coincides with the debut of Nordstrom Home, a newly expanded merchandise assortment concept that includes kitchen and tabletop, home textiles and home décor.

Retail 304

Retail Consumer Customer 304

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Kissmetrics

OCTOBER 1, 2021

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, with A/B testing, the results are clear and speak for themselves.

Events 275

Events Social Media Live Chat Other 275

MakeWebBetter

SEPTEMBER 30, 2021

Are you aware of the WooCommerce Gift Card Coupons and their benefits yet? Online marketing is the deep sea of different marketing gimmicks. It won’t be wrong to say that these marketing gimmicks work as the sales magnets for your WooCommerce store. Among many, gift cards and coupons are the two most used marketing tactics […]. The post WooCommerce Gift Card Coupons: All You Need To Know To Sell Pre-Defined Coupons!

WooCommerce 158

WooCommerce Gifts Marketing eCommerce 158

Forrester eCommerce

SEPTEMBER 29, 2021

In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2021 Forrester/InfoWorld Enterprise Architecture Awards show a close focus on business results with a particular eye to enabling innovation across the enterprise plus an agile approach to technology implementation. […].

Technology 370

Technology 370

Retail TouchPoints

SEPTEMBER 29, 2021

Over the past few years, the subscription economy has grown to new heights. While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business.

Subscription 298

Subscription Payment Services Payments Automotive 298

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Kissmetrics

SEPTEMBER 27, 2021

Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines. Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online.

SEO 270

SEO Mobile eCommerce Improvements 270

My Wife Quit Her Job

SEPTEMBER 29, 2021

Today I’m thrilled to have Earnest Epps on the show. Earnest is the founder of High Ticket Ecom Secrets where he teaches high ticket dropshipping and runs a successful dropshipping store. Those of you who have followed me for a while know that I’m not a huge fan of dropshipping as a long term business model but Earnest has made it work by dropshipping high ticket and expensive products online.

eCommerce 156

eCommerce 156

Forrester eCommerce

SEPTEMBER 29, 2021

One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and Allie with extended detection and response (XDR). The most common question we get from security vendors confused as to […].

Definition 370

Definition Marketing Management Operations 370

Retail TouchPoints

SEPTEMBER 30, 2021

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Kissmetrics

SEPTEMBER 28, 2021

There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.

SEO 266

SEO eCommerce Payment Services Payments 266

My Wife Quit Her Job

SEPTEMBER 27, 2021

Dropshipping has a reputation for being a get rich quick scam because it sounds too easy. You don’t need to store inventory. You don’t need to ship or fulfill orders. You don’t need much money to get started. You can run a dropshipped store from anywhere in the world. While these statements are all technically true, a common misconception is that running a successful dropshipped store is easy.

Fulfillment 156

Fulfillment Shipping eCommerce 156

Forrester eCommerce

SEPTEMBER 28, 2021

Banks and other financial services firms always ask: “What are the others doing?” They leverage the answer to this question to assess their overall strategic position, compare their key challenges with those of others, and plan for the transformation of their application landscape to a more powerful customer-centric approach. Source: Financial Services Firms Have Solid […].

Financial Services 370

Financial Services Banking Other Customer 370

Retail TouchPoints

SEPTEMBER 28, 2021

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and attentive salespeople made shopping an immersive experience. Combine that with a trip to the food court, and going shopping was an event you looked forward to — and were prepared to drop serious cash for.

eCommerce 296

eCommerce B2C Jewelry Consumer 296

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Kissmetrics

SEPTEMBER 29, 2021

Getting your business active online has never been more critical. Yes, even if you’re a brick-and-mortar brand, you need an online presence. Research shows that 87 percent of shoppers start their product search through digital channels—and missing out on prospective leads is a loss for any business. While looking around for a content management system (CMS) to help improve the traffic to your website, you’ve probably come across Joomla.

SEO 254

SEO Improvements Management eCommerce 254

Salsify

SEPTEMBER 28, 2021

Product detail pages (PDP) can make or break an ecommerce store.

eCommerce 154

eCommerce 154

Forrester eCommerce

OCTOBER 1, 2021

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

Customer 369

Customer B2B Marketing 369

Retail TouchPoints

SEPTEMBER 30, 2021

Dollar Tree might have to start considering a rebrand as it continues to branch out into higher price points. The retailer will begin adding new price points above $1 at all Dollar Tree Plus stores, and will start testing doing the same at legacy Dollar Tree stores. “For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at $1 — and we remain committed to that core proposition — but many are telling us that they also want a broader product assortment when they come to shop,”

Operations 294

Operations Customer Retail 294

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Kissmetrics

SEPTEMBER 30, 2021

Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult.

Presentation 247

Presentation SEO Omnichannel Management 247

Omnisend

SEPTEMBER 30, 2021

Reading Time: 7 minutes. We’ve said it before, and we’ll no doubt say it again—you can’t improve what you don’t measure. To grow your business and achieve your goals, you need to make good use of ecommerce reporting. With this, you can accurately measure your progress and find out how well your strategies are working. Thankfully, ecommerce analytics have moved on from manual input.

eCommerce 148

eCommerce Omnichannel Customer Retention Merchant Services 148

Forrester eCommerce

SEPTEMBER 28, 2021

Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.

Games 368

Games Customer Experience Management Customer 368

Retail TouchPoints

OCTOBER 1, 2021

Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6 million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. The retailer said it has notified law enforcement and is working closely with Mandiant , a leading cybersecurity expert, to investigate.

Customer Data 289

Customer Data Customer Payment Services Gifts 289

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics