RTP blog
JANUARY 11, 2019
By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation. If you took everything that’s been published about the topic this year, you’d be looking at the figurative tippy-top of the iceberg.
Omnisend
JANUARY 6, 2019
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the Read more The post How to Use Targeted Email Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
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OrderDynamics
JANUARY 10, 2019
How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Here is why: To begin with, Ticket to Ride is a German-style, railway-themed board game designed by Alan R.
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
JANUARY 7, 2019
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…
Kissmetrics
JANUARY 8, 2019
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JANUARY 9, 2019
The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. ([link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance. Google and Uber, among others, are aiming to develop level 5 cars, but […].
BigCommerce
JANUARY 11, 2019
Website backups are the insurance of online business.
RTP blog
JANUARY 9, 2019
The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.
Optimizely
JANUARY 8, 2019
If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations. Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JANUARY 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […].
BigCommerce
JANUARY 9, 2019
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers.
RTP blog
JANUARY 7, 2019
By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online. Consumers still primarily shop in-store; they like to browse and touch products even if they then purchase them online. Equally, a shopper could purchase online and opt to pick the product up in-store.
Optimizely
JANUARY 9, 2019
Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JANUARY 10, 2019
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences. Somehow those hover-boarding delivery robots, AmazonGo check out knock-offs and frighteningly-accurate computer vision powered taco stands are most certainly going to put you out of business. No, not quite.
My Wife Quit Her Job
JANUARY 9, 2019
Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes. Now Paul is obviously a total stud. But the reason this interview is special to me is because his latest book “Company of One” has had a profound effect on me.
GetElastic
JANUARY 7, 2019
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion. Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. 6% — unclear product details. 6% — inability to open multiple browser tabs to compare. 3% — difficulty navigating. 6% — difficulty inputting
Inflow Insights
JANUARY 8, 2019
How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? ( Hint: nope). To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward in search volume in the past year (according to data from Google Trends and Shopify ).
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JANUARY 7, 2019
Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue.
A Better Lemonade Stand
JANUARY 8, 2019
If you’re interested in learning about new ways to run your ecommerce business better, check out this roundup of the best business apps for ecommerce! The post Our Top 10 Favourite Apps of 2018 appeared first on A Better Lemonade Stand.
Steve Dennis
JANUARY 6, 2019
If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%.
Ecommerce Platforms
JANUARY 8, 2019
Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything you need to know about this software. Let's dive in! Who's Spree Commerce? Ruby on Rails created Spree Commerce back in 2007. In short, it's a comprehensive e-commerce framework offering entrepreneurs a scalable, open source solution.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JANUARY 7, 2019
The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon. Its Moonshot is now using robotics to collect information […].
A Better Lemonade Stand
JANUARY 11, 2019
Slack gets an unfair reputation for only being used as an instant chat messenger between teams, and while it is useful for that purpose, there are several other ways to use Slack to provide value to your businesses every day. The post 7 Ways to Use Slack to Manage Your Online Business appeared first on A Better Lemonade Stand.
Bootstrapping Ecommerce
JANUARY 8, 2019
If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers. The post How to Work with Digital Influencers to Increase Your Instagram Followers appeared first on Bootstrapping Ecommerce.
Ecommerce Platforms
JANUARY 7, 2019
Can you feel the itch? The online learning market has been expanding exponentially of late and is expected to hit $37.6 billion in value by next year. Yet all we’ve been doing is churning out content after another for our blogs, without a solid strategy for monetizing knowledge and expertise. Well, the good thing is that your blog has already won you some online following, and possibly even a decent email list.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail Technology Review
JANUARY 8, 2019
By Graham Woods, Managing Director of W3Partnership. No-one talks about retail in terms of online and offline anymore. The word omnichannel entered and left our parlance with equal speed. Retailers are now focussed on providing customers with the choice, experience and delivery they want, when they want it – regardless of the channel on which any part of the customer journey takes place.
FastSpring
JANUARY 7, 2019
Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long. Whether you’re selling software, SaaS, or digital products, your online store needs to have processes in place to ensure that you’re operational around the clock––and av
CPC Strategy
JANUARY 10, 2019
Earlier this week, Amazon announced 3 new bidding and reporting features for Sponsored Products that will help “improve performance, control, and insights” Introducing. > Read More. The post Amazon Announces 3 New Sponsored Products Bid Optimization Features appeared first on Retail Performance Marketing Blog - CPC Strategy.
ESW
JANUARY 7, 2019
You’re most likely here because your eCommerce business is achieving scale, and it’s time for you to start thinking about how to grow the business strategically and effectively. In part one of this conversation, we walked through a few specific ways to prepare for long-term growth. But you can’t stop there. A growing eCommerce business means more traffic to your shop, particularly during peak times like Black Friday and the week leading up to Valentine’s Day.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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