RTP blog

JULY 6, 2018

By RJ Horsley, SpotOn The holiday season is almost here! Don’t check the date or the weather — it’s still summer. But it’s definitely not too early to start planning marketing and loyalty promotions for Thanksgiving, Christmas, New Year’s and everything in between. This will give you an edge when it comes to competing with “big box” stores. Plus, when you take the time to plan emails and content now, you won’t have to start from scratch during your busiest time of year.

Merchant Services 150

Merchant Services Payment Services Marketing Small Business Retail 150

Optimizely

JULY 3, 2018

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche.

Customer 170

Customer eCommerce Marketing Recommendation 170

My Wife Quit Her Job

JULY 3, 2018

If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business. For example when you have a higher average order value… You can afford to spend more on ads You will make a higher profit per sale You will generate more revenue for the same amount of work Especially when it comes to advertising, a higher AOV(average order value) can drastically improve your return on ad spend metrics

Article 174

Article Improvements eCommerce Marketing 174

BigCommerce

JULY 2, 2018

1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.

BigCommerce 299

BigCommerce Small Business Retail Jewelry Shopping Carts 299

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

JULY 6, 2018

Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right, my very impressive CIO-team colleague, Jeffrey Hammond, has created a collection of reports that catalog the best practices that successful CIOs and digital leaders are […].

Customer Experience 291

Customer Experience Operations Customer 291

Optimizely

JULY 5, 2018

A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

BigCommerce

JULY 2, 2018

1. PPC & organic are a winning combo. John Breaker, President/Founder, BirdieBall. Pay-per-click and organic positioning are the most successful, pure and simple. If you are in a market category that has active searches, pay to get seen and fight for conversions. If you can afford to stay number one in paid search, you can get stronger and stronger from there.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Forrester eCommerce

JULY 3, 2018

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].

Games 250

Games Technology Customer 250

Ecommerce Platforms

JULY 4, 2018

User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?

Social Media 168

Social Media Payment Services Consumer Payments 168

Bootstrapping Ecommerce

JULY 2, 2018

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167

eCommerce Marketing 167

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

BigCommerce

JULY 2, 2018

Finally, our merchants share what Independence means to them. 1. John Wray, CEO, Hero Care Packages. It’s fitting that it’s the Fourth of July. Independence means different things to different generations. Our forefathers worked to make better generations for each subsequent one, and so that we could be more free, more independent, and have a more perfect union.

Merchant Services 214

Merchant Services BigCommerce Travel Supplies 214

Forrester eCommerce

JULY 3, 2018

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base. The biggest challenge facing the other telcos is […].

Other 247

Other Telecommunications Information Management 247

My Wife Quit Her Job

JULY 5, 2018

Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable.

Books 168

Books eCommerce Other Marketing 168

A Better Lemonade Stand

JULY 5, 2018

We’ve found the perfect product to sell online, and we’re sharing it with you in this post. Learn everything you need to know about what this perfect product is, and what you need to do to get ahold of it. Read on to help find your own perfect product to sell online. The post Reverse Engineering The Perfect Ecommerce Product appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

TradeGecko

JULY 1, 2018

The world’s largest home furnishing retailer has 355 stores in 29 countries. What are the best-kept secrets behind IKEA’s supply chain management processes?

Home Furnishings 128

Home Furnishings Supplies Management Retail 128

Forrester eCommerce

JULY 6, 2018

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG ‘s business acumen and industry foresight let’s unpack the implications.

Marketing 246

Marketing Customer Data Management Customer 246

Steve Dennis

JULY 5, 2018

Much of what gets written about the retail industry centers on the notion that e-commerce is changing everything and that traditional retailers and malls will soon be obliterated in a tsunami of disruption. Alas quite a bit of this is just flat out wrong or widely misunderstood. The seismic forces being felt throughout most sectors of retail are undeniable.

eCommerce 109

eCommerce Home Furnishings Channel Workshop 109

A Better Lemonade Stand

JULY 2, 2018

Check out the various free shipping options you can use for your online store and how you can increase your sales enough to offset the cost of it. The post How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold appeared first on A Better Lemonade Stand.

Shipping Costs 129

Shipping Costs Shipping Fulfillment 129

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

TradeGecko

JULY 4, 2018

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113

Retail eCommerce 113

Forrester eCommerce

JULY 6, 2018

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […].

Marketing 223

Marketing Online Retail Information Retail 223

ROI Revolution

JULY 3, 2018

Last week, Google announced it would be re-branding its entire advertising product portfolio, in hopes that this change will make it easier for brands to understand its complex advertising ecosystem. As a part of this re-branding effort, Google will be retiring two of its most-recognized advertising brand names – AdWords and DoubleClick. According to Sridhar Ramaswamy, Senior VP of Ads at Google , this consolidation is “ the solution to assuage the consistent feedback from advertisers over

Management 106

Management PPC B2C Marketing 106

Ecommerce Platforms

JULY 6, 2018

Since 2001, X-Cart has provided ecommerce and multivendor tools for over 35,000 online stores. The X-Cart brand is synonymous with creative control and complete oversight, considering it's a self-hosted, high-performance solution. This might sound like a dream to some online business owners, but for others, it's not exactly what they need. The good news is that it's rather easy to figure out if X-Cart is the right ecommerce platform for your business, since it mainly has to do with how much expe

X-cart 91

X-cart Other Shipping Costs eCommerce 91

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

TradeGecko

JULY 4, 2018

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113

Retail Multichannel 113

Forrester eCommerce

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186

Marketing Telecommunications Information Technology 186

Sailthru

JULY 2, 2018

It’s an all-too-common narrative: Malls are dead. Retail is dead. Long live ecommerce. But Rebecca Minkoff points out the inherent flaw in that logic, noting that it’s the malls that didn’t adapt are dying. We may do more things online, but we still live — and shop — in the physical world. According to U.S. Census data from last summer, 90% of retail purchases happen IRL.

Retail 92

Retail Shopping Carts Customer Experience Clothing 92

Ecommerce Platforms

JULY 2, 2018

At some point in your ecommerce professional career, you're going to feel like you're overwhelmed with leads and customer support requests. Current users, customers, and potential clients are constantly trying to converse with you and your customer support/sales team. That's a good thing, right? Well, sure, if you can handle the load. The problem is that the leads and user requests come from all over the internet, into your email inbox, on your website, and through social channels–making i

Payment Services 80

Payment Services Management Customer Article 80

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

TradeGecko

JULY 2, 2018

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers.

B2B 87

B2B Customer B2C Management 87

Forrester eCommerce

JULY 3, 2018

Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in hand. As CX author Matt Watkinson puts it, “The ideal gap between the brand image (what customers are promised) and […].

Customer Experience 186

Customer Experience Customer Marketing 186

Klaviyo

JULY 2, 2018

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo.

Games 126

Games Blog Management Customer 126

Liveintent

JULY 2, 2018

Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime).

Technology 86

Technology Consumer Marketing Blog 86

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail