Optimizely
AUGUST 28, 2018
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.
Kissmetrics
AUGUST 28, 2018
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.
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Rishi Rawat
AUGUST 27, 2018
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know this because they didn’t ask. They will just assume that since the most unique aspect of their property are the Yurt that’s what their advertising needs to market.
Forrester eCommerce
AUGUST 30, 2018
By Jacob Basseches and Jay McBain As of June 2018, Reddit surpassed Facebook to become the US’s most-visited social media platform.[1] And it’s the US’s third-most-visited overall after Google (No. 1) and YouTube (No. 2) and ahead of Facebook (No. 4) and Amazon (No. 5). Furthermore, Reddit users on average spend twice as long on […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
My Wife Quit Her Job
AUGUST 29, 2018
Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years.
Optimizely
AUGUST 28, 2018
Data. As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.
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Forrester eCommerce
AUGUST 27, 2018
The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.
My Wife Quit Her Job
AUGUST 27, 2018
If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
RTP blog
AUGUST 31, 2018
By Jeff Wakefield, Verifone Building and growing a small business is both rewarding and daunting, particularly when pitted against big businesses with larger footprints, bigger budgets and more assets overall. It’s a classic David versus Goliath scenario. With regulatory advancements, technological growth and generational forces constantly changing the landscape, it is a challenge for small- to mid-sized businesses (SMBs) to succeed and better serve their customers through the checkout experienc
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
A Better Lemonade Stand
AUGUST 28, 2018
Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale! The post How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses appeared first on A Better Lemonade Stand.
Optimizely
AUGUST 30, 2018
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. These pop-up discounts are everywhere you go online and have become almost expected by your customers. However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Even if your brand is seeing a spike in sales thanks to big discounts, it won’t last.
RTP blog
AUGUST 29, 2018
Q2 was a solid three months for retail, with major players such as Walmart , Target and TJX posting some of the strongest results. The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5% after initially predicting that retail sales would climb 3.8% to 4.4%. But just as people were overly eager to declare a “retail apocalypse” in 2017, it might be too early to presume that the next few quarters will go as sm
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
AUGUST 30, 2018
Marketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […].
My Wife Quit Her Job
AUGUST 30, 2018
This short guide will teach you how to trademark a name for your business so you can participate in the Amazon brand registry. Most people who start an online business unknowingly neglect trademark issues when naming their business and products. Finding an open domain name is simple, but just because the domain that you want is not registered yet doesn’t necessarily mean that you can do business using that name.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
RTP blog
AUGUST 27, 2018
By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season. U.S. retailers should make sure they don’t ignore their multicultural customers, especially Hispanics. If anything, companies should actually put more focus on the Hispanic market: A recent survey. found that U.S.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
AUGUST 30, 2018
Quickly: Stop reading the news during your work day — you will be happier and more productive. I was travelling in Europe in June and in a reflective moment I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an […].
TradeGecko
AUGUST 28, 2018
As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us.
Optimizely
AUGUST 28, 2018
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.
ROI Revolution
AUGUST 29, 2018
If you’re advertising on Amazon , you’re well aware of how complicated it can be to set up campaigns and be successful. In this brief vlog, ROI Revolution Amazon expert, Ben Smith, will guide you through some of the most frequently asked questions when it comes to Amazon Sponsored Products campaigns. In this video, you’ll discover: Campaign optimizations that can skyrocket your ad performance.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
AUGUST 29, 2018
Companies are recognizing the difference that good experience design (XD) makes to winning and retaining customers. And experience design pros – the makers of these experiences, defining and refining them based on customer understanding – know that having the right technology in place can multiply their impact. We know this because my Forrester colleagues and […].
Omniconvert
AUGUST 30, 2018
I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing […]. The post Mom, We Broke Marketing. Now What? appeared first on eCommerce Growth Marketing Blog.
Fastr
AUGUST 29, 2018
Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags.
SellBrite
AUGUST 29, 2018
As you may have read in their Spring , Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that, until now, search results have overwhelmed buyers.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
AUGUST 30, 2018
A few weeks ago, I opened my inbox to find an email from The New York Times telling me it had updated its homepage, saying it wanted to give its subscribers a “seamless experience: Whether you visit on your phone, tablet or computer, you’ll now see the same groups of stories across all of your […].
Omniconvert
AUGUST 27, 2018
In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons […]. The post Why Do CRO Teams Fail? appeared first on eCommerce Growth Marketing Blog.
Fastr
AUGUST 28, 2018
Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags.
TradeGecko
AUGUST 26, 2018
B2B order management and fulfillment is a major component of successful supply chains - for both large and small businesses alike. With the plethora of communication tools available in the 21st century, it’s no wonder that businesses are dealing with a growing range of communication and transactional challenges – especially when it comes to online ordering systems for businesses.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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