Optimizely
AUGUST 28, 2018
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.
Kissmetrics
AUGUST 28, 2018
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.
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Rishi Rawat
AUGUST 27, 2018
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know this because they didn’t ask. They will just assume that since the most unique aspect of their property are the Yurt that’s what their advertising needs to market.
Forrester eCommerce
AUGUST 27, 2018
The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
My Wife Quit Her Job
AUGUST 29, 2018
Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years.
Optimizely
AUGUST 28, 2018
Data. As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
My Wife Quit Her Job
AUGUST 27, 2018
If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
RTP blog
AUGUST 29, 2018
Q2 was a solid three months for retail, with major players such as Walmart , Target and TJX posting some of the strongest results. The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5% after initially predicting that retail sales would climb 3.8% to 4.4%. But just as people were overly eager to declare a “retail apocalypse” in 2017, it might be too early to presume that the next few quarters will go as sm
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
AUGUST 30, 2018
Marketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […].
Bootstrapping Ecommerce
AUGUST 28, 2018
In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out! The post Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime appeared first on Bootstrapping Ecommerce.
Optimizely
AUGUST 30, 2018
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. These pop-up discounts are everywhere you go online and have become almost expected by your customers. However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Even if your brand is seeing a spike in sales thanks to big discounts, it won’t last.
RTP blog
AUGUST 27, 2018
By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season. U.S. retailers should make sure they don’t ignore their multicultural customers, especially Hispanics. If anything, companies should actually put more focus on the Hispanic market: A recent survey. found that U.S.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
AUGUST 30, 2018
Quickly: Stop reading the news during your work day — you will be happier and more productive. I was travelling in Europe in June and in a reflective moment I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an […].
My Wife Quit Her Job
AUGUST 30, 2018
This short guide will teach you how to trademark a name for your business so you can participate in the Amazon brand registry. Most people who start an online business unknowingly neglect trademark issues when naming their business and products. Finding an open domain name is simple, but just because the domain that you want is not registered yet doesn’t necessarily mean that you can do business using that name.
Optimizely
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.
A Better Lemonade Stand
AUGUST 28, 2018
Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale! The post How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses appeared first on A Better Lemonade Stand.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
AUGUST 29, 2018
Companies are recognizing the difference that good experience design (XD) makes to winning and retaining customers. And experience design pros – the makers of these experiences, defining and refining them based on customer understanding – know that having the right technology in place can multiply their impact. We know this because my Forrester colleagues and […].
Fastr
AUGUST 29, 2018
Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags.
Optimizely
AUGUST 28, 2018
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.
TradeGecko
AUGUST 28, 2018
As any forward-thinking business knows, we’re past the point in time where we can leave business decisions to guesswork and ignore the benefits of data available to us.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
AUGUST 30, 2018
A few weeks ago, I opened my inbox to find an email from The New York Times telling me it had updated its homepage, saying it wanted to give its subscribers a “seamless experience: Whether you visit on your phone, tablet or computer, you’ll now see the same groups of stories across all of your […].
Fastr
AUGUST 28, 2018
Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags.
ROI Revolution
AUGUST 29, 2018
If you’re advertising on Amazon , you’re well aware of how complicated it can be to set up campaigns and be successful. In this brief vlog, ROI Revolution Amazon expert, Ben Smith, will guide you through some of the most frequently asked questions when it comes to Amazon Sponsored Products campaigns. In this video, you’ll discover: Campaign optimizations that can skyrocket your ad performance.
Omniconvert
AUGUST 30, 2018
I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing […]. The post Mom, We Broke Marketing. Now What? appeared first on eCommerce Growth Marketing Blog.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
AUGUST 29, 2018
Back in 2012 I attended Forrester’s CX Europe event for the first time – at the time, as a Forrester client. This November, six years later, I’m delighted that I’ll be hosting the event. Personally and professionally, hosting CX Europe, falls under the category of BHAG (Big Hairy Audacious Goal). I can’t begin to tell you how excited […].
SellBrite
AUGUST 29, 2018
As you may have read in their Spring , Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that, until now, search results have overwhelmed buyers.
TradeGecko
AUGUST 26, 2018
B2B order management and fulfillment is a major component of successful supply chains - for both large and small businesses alike. With the plethora of communication tools available in the 21st century, it’s no wonder that businesses are dealing with a growing range of communication and transactional challenges – especially when it comes to online ordering systems for businesses.
Omniconvert
AUGUST 27, 2018
In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons […]. The post Why Do CRO Teams Fail? appeared first on eCommerce Growth Marketing Blog.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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