Sat.Oct 17, 2020 - Fri.Oct 23, 2020

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The 9 Best Crafts to Make and Sell for Profit

SellBrite

For Tomi Hill of StorymakersTradingCo , selling geeky cards, pins, and stickers online was a way to supplement her family’s income while raising small children—without spending every weekend at a craft show. Milliron and Hill are far from the only people to make a successful leap from crafting hobby to business. However, it’s no easy feat. Many eager creators struggle to monetize their crafts.

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Why Emails Are The Solution for Shopping Cart Abandonment

FastSpring

When you first hear the term shopping cart abandonment, the first image that may come to mind is a lone shopping cart, a few tumbleweeds rolling by, and maybe some sad music is playing gently in the background. While this paints somewhat of a picture of what shopping cart abandonment is, that’s not quite it. So, what exactly is shopping cart abandonment, and do you even care?

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person.

Payments 367
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Predictions 2021: Customer Insights Practices Continue To Evolve

Forrester eCommerce

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Something new and different. Learn why in our customer insights predictions for 2021.

Customer 529
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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3 Google Ads Strategies to Drive More Sales this Holiday Season

BigCommerce

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable.

PPC 500
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Best Online Fax Services

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive.

Document 360

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Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

Forrester eCommerce

The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.

Customer 518
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Fender Breaks Ecommerce Records with ‘Play Through’ Online Music Lessons

Retail TouchPoints

Despite the turmoil COVID-19 has caused for the retail industry, brands across many categories have found innovative ways to stay connected to their communities and continue to generate business revenue, especially through ecommerce. Instrument maker Fender , for example, wanted to find a way to keep consumers engaged despite its dealer network being disrupted by store closures.

eCommerce 306
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The Trade Offs of Buying Instagram Followers

Kissmetrics

Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. “Pay only $5 for 500 followers.”. “Increase your Instagram following by 25% at shockingly low rates!“. See? Tempting. But let us warn you – don’t give in. These shortcuts are never worth it.

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10 Email Marketing Tips To Optimize Your Strategy

Groove

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. In additional to following email marketing best practices , try implementing these 10 email marketing tips to grow your contact list, engage with your audience and improve campaign performance: Build your em

Marketing 263
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Post-Pandemic, The 2020s Will Require A New Enterprise Tech Strategy

Forrester eCommerce

If the rest of the decade is anything like 2020, tech leaders are in for quite the ride. With an overnight forced migration to all things digital and virtual, projects that previously took two years were rolled out in two months — or even two weeks. CIOs and their digital and business colleagues have been […].

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Walgreens to Offer Pay-With-Points Option

Retail TouchPoints

Walgreens is launching a pay-with-points option to give customers more payment flexibility for in-store purchases. Starting in October, Walgreens customers will be given the option to pay with points at the POS after they’ve dipped, swiped or tapped their eligible card. A prompt on the card terminal will ask the shopper if they want to apply a credit, worth $10 per transaction, based on their available points.

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The Marketer’s Guide to LinkedIn Stories

Kissmetrics

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today.

Document 313
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eCommerce Search: How To Increase Online Conversions

Groove

Our benchmarking shows that visitors who use eCommerce search are 3 to 5 times more likely to become customers. By creating a seamless path to purchase and removing any difficulties in the buying process, eCommerce businesses can easily guide shoppers to conversion quicker. eCommerce Search: How To Convert More Customers. In this blog, we're sharing three features and functionality to look for when evaluating eCommerce search platforms.

eCommerce 242
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Zero Trust Adoption Gains Traction In Asia Pacific, Not A Minute Too Soon

Forrester eCommerce

While Zero Trust (ZT) security is mainstream in the US and Europe, it has only just begun gaining momentum in Asia Pacific (APAC). Why now? The global pandemic has accelerated cloud migration and remote work at the same time that firms are grappling with rapidly changing regulations and mounting consumer pressure for improved data privacy. […].

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FedEx Adds 2,000 Stores to Retail Returns Network

Retail TouchPoints

FedEx will partner with Happy Returns to offer the solution provider’s in-person return service at more than 2,000 FedEx Office locations. The program, which will let shoppers return ecommerce orders from Happy Returns without a box or label, will launch in Los Angeles and expand across the country by the end of October. Shoppers can visit a retailers’ website or HappyReturns.com to receive the QR code necessary to complete the return.

Retail 294
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12 Best Landing Page Examples

Kissmetrics

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

Books 302
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Holiday Season 2020: How Businesses Can Be Prepared

lateshipment

This holiday season will be different. In more ways than one. Every holiday is, needless to say, bigger than the previous one. But the 2020 season won’t just be bigger, it will be radically different thanks to one key factor: the COVID-19 pandemic. The panic around this virus and the broad swathe of destruction it has caused around the world ensure that 2020 will be remembered with dismay.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

Forrester eCommerce

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.

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Alibaba Acquires Controlling Stake in Sun Art Hypermarket Chain

Retail TouchPoints

Ecommerce giant Alibaba will invest approximately $3.6 billion in the 484 -store Sun Art hypermarket chain in a bid to compete in China’s growing online grocery industry. The transaction raises Alibaba’s aggregate direct and indirect stake in Sun Art to approximately 72% and demonstrates its “New Retail” strategy by further integrating online and offline resources in China’s retail sector.

Arts 294
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How to Create Your First Website Like a Pro

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.

SEO 285
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327: What It Takes To Make 6 Figures Of Profit In Ecommerce With Steve Chou

My Wife Quit Her Job

As a new entrepreneur, making 6 figures per year with an ecommerce store may seem insurmountable at first. So in this episode, I discuss how to overcome self-doubt and what it takes to make 6 figures of profit in ecommerce. What You’ll Learn. Breaking down 6 figures in profit. Necessary skills to run a 6 figure business. How to overcome the doubters in your life.

eCommerce 227
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Predictions 2021: The Time Is Now For AI To Shine

Forrester eCommerce

In 2021, business and IT leaders will be forced to tackle some long-lingering AI challenges head on to successfully emerge from the pandemic. Read Forrester's AI predictions to learn more.

Customer 476
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Belk Adds Same-Day Delivery Option

Retail TouchPoints

Department store retailer Belk will provide same-day delivery on select merchandise for orders placed before 2 pm, with delivery the following day for orders coming in after that time. The retailer will charge $14.95 on orders under $49 and $9.95 for orders larger than that amount. Qualifying items on the Belk website will carry a Same Day Delivery icon.

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Best Merchant Services

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.”. Regardless of what you call them, choosing the best merchant service isn’t easy. The “best” one is the one that is right for your specific business, and each of the following services offers particular features that may work for one company, but

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Top eCommerce Marketing Mistakes to Avoid in 2021 [With Easy Fixes]

MakeWebBetter

90% of online startups fail within 120 days. The eCommerce business world is tricky and full of hurdles to plan and implement. Although eCommerce has become the lifeline for various businesses; eCommerce marketing mistakes have failed many online marketing agencies. “Sears” – have you heard of it? It was one of the earliest online business […]. The post Top eCommerce Marketing Mistakes to Avoid in 2021 [With Easy Fixes] appeared first on MakeWebBetter.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Predictions 2021: Cloud Computing Powers Pandemic Recovery

Forrester eCommerce

Get a deep-dive on Forrester's prediction that cloud computing will help companies around the world accelerate pandemic recovery in 2021.

Customer 545
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Stein Mart Hires Hilco Streambank to Sell Off its IP

Retail TouchPoints

Off-price retailer Stein Mart , which filed for bankruptcy in August , has hired Hilco Streambank to put the brand’s intellectual property (IP) up for sale. Hilco Streambank will receive a percentage of the proceeds from a potential sale. Depending on who purchases the IP, a sale may allow Stein Mart to come back to life via ecommerce or even brick-and-mortar stores, following the same path as once-defunct retailers Toys ‘R’ Us and Charming Charlie , among others.

Toys 280
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Local SEO Consulting

Kissmetrics

Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on.

SEO 275
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The Best CRM for Small Business in 2020

Ecommerce Platforms

No matter what you do in the business world today, there’s one area that you can’t afford to cut corners on, and that's customer experience. Creating the best experience for your target audience is how you outshine the competition and convince your customers that you deserve their attention. A CRM, or customer relationship management software, is how you ensure that your clients are getting the right meaningful moments in their purchasing journey.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt