Sat.Aug 07, 2021 - Fri.Aug 13, 2021

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2021 Holiday Ecommerce Trends to Watch

BigCommerce

The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.

eCommerce 491
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China Is Leading Global 5G Innovation

Forrester eCommerce

5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness and shaping new business models across industries. Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. In fact, leading Chinese enterprises in a range of vertical […].

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How Website Developers Can Improve Your eCommerce Website

Groove

A website with the right combination of creativity, originality and technical excellence can transform the user experience. Attain a higher conversion rate by hiring web developers to make sure your website is easily navigable, has an attractive design and is accessible on all devices. A professional team of website developers delivers knowledge and experience to ensure your website has the highest level of consistency and innovation to differentiate your brand from competitors.

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10 Social Media Tips for Restaurant Marketing

Kissmetrics

If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Cloud ERP 101: Everything You Need to Know About Cloud ERP + Ecommerce

BigCommerce

As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can…

eCommerce 438
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Promotions And Offer Management Providers Want To Help You Deliver Personalized And Compelling Incentives

Forrester eCommerce

Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.

More Trending

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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal Site Search and Why Does it Matter?

eCommerce 326
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The Buyer’s Journey Doesn’t Stop at Checkout: Understanding the Five Steps to Creating Frictionless Purchase

BigCommerce

There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.

eCommerce 401
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Open Finance Will Reshape The Relationship Between Banks And Their Customers

Forrester eCommerce

Open finance will change little in the next couple of years — but will transform financial services over the coming decade.

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Visual Search Helps Coleman Furniture Boost Conversions 6X

Retail TouchPoints

The mission — to replicate the store experience online. A short sentence but a tall order for most online retailers, and even more so for those in high-touch sectors like furniture. In the case of Coleman Furniture , which has no brick-and-mortar presence, that need is even more pressing. The solution — one of them at least — has been visual search.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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22 Marketing Techniques That Cost You Time, Not Money

Kissmetrics

Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.

Marketing 325
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All You Need to Know About Make It Big Virtual Conference 2021

Ecommerce Platforms

Ecommerce merchants, save the date! “Make it Big” is back with more ecommerce industry experts, legends, and thought leaders than ever before. The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. Make it Big is the biggest virtual ecommerce conference of its nature that's on-demand and free.

eCommerce 211
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Cross-Channel Campaign Management: A Mature Market Reinvents Itself

Forrester eCommerce

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 335
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In Third Physical-Digital Split This Year, HBC Divides Hudson’s Bay Into Online and In-Store Businesses

Retail TouchPoints

HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Kissmetrics

Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? That can vary based on industry and location. However, here’s a quick rundown of the most common marketing laws in the U.S. and abroad.

Marketing 324
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Best Payment Gateways For UK Businesses (2021)

Ecommerce Platforms

If you're a UK entrepreneur who's laying the groundwork for their online business, you may have already started researching payment gateway providers. If that's you, you'll likely know that payment gateways offer different features, terms, and pricing depending on the country you're operating from. This begs the question: what are the best payment gateways for UK businesses?

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How To Crack The Code On B2B Recruiting

Forrester eCommerce

Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].

B2B 322
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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. It’s been a big month for BigCommerce : in the last four weeks, the SaaS ecommerce platform has partnered with Latin American marketplace Mercado Libre to facilitate cross-border sales ; teamed up with Amazon to give its merchants access to Amazon’s order fulfillment services , whether they sell on that marketplace or not; expanded its European presence beyond the UK to the Netherlands, Italy and France; partnered with BNPL p

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Ultimate Guide to Google Ads Campaign Management

Kissmetrics

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.

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B2B eCommerce platform receives SOC 2 Type II attestation

Retail Technology Review

OroCommerce, the B2B eCommerce solution, has completed its SOC 2 Type II audit, performed by KirkpatrickPrice. .

B2B 190
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The Social “FrankenSuites” Era Must Draw To A Close

Forrester eCommerce

Today, we published The Forrester Wave: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A activity. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down – and must now yield to a new era of improved […].

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Nike Brings ‘Rise’ Store Concept to Seoul

Retail TouchPoints

Nike has brought its Rise store concept to Seoul, South Korea. Nike Rise was designed to bridge digital and physical channels to create more immersive store experiences. Although the new location touts all of the features found in the Guangzhou, China location, it also brings new services designed to reaffirm Nike’s commitment to sustainability, as evidenced in its Move to Zero initiative.

Apparel 299
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Market a Book: 7 Strategies

Kissmetrics

It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales.

Books 308
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Why Amazon Sellers Benefit From An Email Marketing Strategy

Omnisend

Reading Time: 6 minutes. Amazon email marketing opens many doors for ecommerce merchants. As a seller on Amazon, you’re able to take advantage of the company’s platform to reach a huge number of potential buyers. . Using a third-party logistics provider has multiple benefits. For example, lower costs and risks by not needing a warehouse for inventory.

Marketing 174
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The Seller’s Guide to Ecommerce Marketing Automation

SellBrite

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships.

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Gopuff Stakes a Claim in France and Spain with Dija Purchase

Retail TouchPoints

Digital convenience store Gopuff is continuing its aggressive expansion in European markets with the planned purchase of Dija , a European delivery platform focused on quickly providing consumers with daily essentials. The acquisition follows Gopuff’s purchase of UK-based Fancy , another last mile delivery platform, in May 2021. Dija, founded in 2020, operates dozens of microfulfillment centers across major metropolitan centers including London, Paris, Madrid and Valencia, Spain.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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A Guide to Google Data Studio for Better Reporting

Kissmetrics

Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means.

Download 293
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E-commerce Expert Shortlisted for 2021 SaaS Awards

Retail Technology Review

E-commerce data company Optiseller has been shortlisted for 2021 SaaS Awards program in the category Best SaaS Product for E-Commerce/E-Shops. .

eCommerce 161
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2022 Email Marketing Event/Holiday Calendar

Omnisend

Reading Time: 7 minutes. While the main holiday shopping season typically runs from Black Friday until after Christmas, ecommerce vendors shouldn’t lose sight of other holidays throughout the year. Holidays are the perfect time to convert first-time buyers, re-engage inactive subscribers, and generate more revenue from your core audience. Holiday ecommerce planning is a great way to schedule your ecommerce campaigns for the year.

Events 159
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health.

Customer 299
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.