Forrester eCommerce
AUGUST 12, 2021
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness and shaping new business models across industries. Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. In fact, leading Chinese enterprises in a range of vertical […].
Groove
AUGUST 10, 2021
A website with the right combination of creativity, originality and technical excellence can transform the user experience. Attain a higher conversion rate by hiring web developers to make sure your website is easily navigable, has an attractive design and is accessible on all devices. A professional team of website developers delivers knowledge and experience to ensure your website has the highest level of consistency and innovation to differentiate your brand from competitors.
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BigCommerce
AUGUST 12, 2021
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.
Kissmetrics
AUGUST 12, 2021
If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 11, 2021
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.
Retail TouchPoints
AUGUST 12, 2021
Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice. It has simply been too time-consuming and resource-intensive to manually process all the raw, unorganized natural language data that is generated through the
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Kissmetrics
AUGUST 9, 2021
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal Site Search and Why Does it Matter?
Forrester eCommerce
AUGUST 11, 2021
Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].
Retail TouchPoints
AUGUST 9, 2021
The mission — to replicate the store experience online. A short sentence but a tall order for most online retailers, and even more so for those in high-touch sectors like furniture. In the case of Coleman Furniture , which has no brick-and-mortar presence, that need is even more pressing. The solution — one of them at least — has been visual search.
BigCommerce
AUGUST 12, 2021
There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Kissmetrics
AUGUST 11, 2021
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.
Forrester eCommerce
AUGUST 9, 2021
Today, we published The Forrester Wave: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A activity. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down – and must now yield to a new era of improved […].
Retail TouchPoints
AUGUST 13, 2021
HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.
Ecommerce Platforms
AUGUST 10, 2021
Ecommerce merchants, save the date! “Make it Big” is back with more ecommerce industry experts, legends, and thought leaders than ever before. The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. Make it Big is the biggest virtual ecommerce conference of its nature that's on-demand and free.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Kissmetrics
AUGUST 9, 2021
Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? That can vary based on industry and location. However, here’s a quick rundown of the most common marketing laws in the U.S. and abroad.
Forrester eCommerce
AUGUST 11, 2021
Open finance will change little in the next couple of years — but will transform financial services over the coming decade.
Retail TouchPoints
AUGUST 13, 2021
In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. It’s been a big month for BigCommerce : in the last four weeks, the SaaS ecommerce platform has partnered with Latin American marketplace Mercado Libre to facilitate cross-border sales ; teamed up with Amazon to give its merchants access to Amazon’s order fulfillment services , whether they sell on that marketplace or not; expanded its European presence beyond the UK to the Netherlands, Italy and France; partnered with BNPL p
Ecommerce Platforms
AUGUST 9, 2021
If you're a UK entrepreneur who's laying the groundwork for their online business, you may have already started researching payment gateway providers. If that's you, you'll likely know that payment gateways offer different features, terms, and pricing depending on the country you're operating from. This begs the question: what are the best payment gateways for UK businesses?
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Kissmetrics
AUGUST 11, 2021
We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.
Forrester eCommerce
AUGUST 12, 2021
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.
Retail TouchPoints
AUGUST 12, 2021
Digital convenience store Gopuff is continuing its aggressive expansion in European markets with the planned purchase of Dija , a European delivery platform focused on quickly providing consumers with daily essentials. The acquisition follows Gopuff’s purchase of UK-based Fancy , another last mile delivery platform, in May 2021. Dija, founded in 2020, operates dozens of microfulfillment centers across major metropolitan centers including London, Paris, Madrid and Valencia, Spain.
My Wife Quit Her Job
AUGUST 11, 2021
Today I have my friend Natasha Takahashi back on the show. Natasha is the founder of the School Of Bots and she is my go to when it comes to bots and automation. In this episode, we discuss Instagram DM automation which is going to be a huge driver of sales for ecommerce. In fact, Instagram Automation is one of the main reasons that I’m building up my Instagram account right now.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Kissmetrics
AUGUST 10, 2021
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales.
Omnisend
AUGUST 8, 2021
Reading Time: 6 minutes. Amazon email marketing opens many doors for ecommerce merchants. As a seller on Amazon, you’re able to take advantage of the company’s platform to reach a huge number of potential buyers. . Using a third-party logistics provider has multiple benefits. For example, lower costs and risks by not needing a warehouse for inventory.
Retail TouchPoints
AUGUST 12, 2021
Nike has brought its Rise store concept to Seoul, South Korea. Nike Rise was designed to bridge digital and physical channels to create more immersive store experiences. Although the new location touts all of the features found in the Guangzhou, China location, it also brings new services designed to reaffirm Nike’s commitment to sustainability, as evidenced in its Move to Zero initiative.
SellBrite
AUGUST 9, 2021
If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Kissmetrics
AUGUST 9, 2021
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means.
Omnisend
AUGUST 10, 2021
Reading Time: 7 minutes. While the main holiday shopping season typically runs from Black Friday until after Christmas, ecommerce vendors shouldn’t lose sight of other holidays throughout the year. Holidays are the perfect time to convert first-time buyers, re-engage inactive subscribers, and generate more revenue from your core audience. Holiday ecommerce planning is a great way to schedule your ecommerce campaigns for the year.
Retail TouchPoints
AUGUST 9, 2021
A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health.
MakeWebBetter
AUGUST 12, 2021
The holiday season is the season of opportunities. You get loads of opportunities this season to make more sales and revenue in this season. But grabbing each of those opportunities could not be easy for each business every time. Therefore businesses employ different tools to do it. And one of those tools is CRM. A […]. The post 7 Ways To Use CRM For Holiday Sales To Grow Revenue appeared first on MakeWebBetter.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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