BigCommerce
JULY 16, 2018
Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably a little scary. But the reality is that your products are going to get onto Amazon whether you want them to be there or not.
Optimizely
JULY 19, 2018
We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites?
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Forrester eCommerce
JULY 20, 2018
The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise kraken-like to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […].
Ecommerce Platforms
JULY 16, 2018
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it. It's great for smaller companies without much starting capital, and we also like it for established brands that would like to branch out into a new product without having to buy in bulk.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
JULY 20, 2018
When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI. It’s a concept that I’ve taught at Harvard Business School in an interdisciplinary course called The Business of Aesthetics.
Optimizely
JULY 17, 2018
You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it?
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My Wife Quit Her Job
JULY 17, 2018
Out of all the traffic sources that bring in revenue to MyWifeQuitHerJob.com, most of the money that I make is derived directly from my email list. Without my email list, I would not be selling very many copies of my ecommerce course. Without my email newsletter, I wouldn’t be converting nearly as many affiliate offers. And without email, I would not be receiving as much traffic as I currently receive today.
BigCommerce
JULY 18, 2018
When I graduated college with a biology degree, I had no idea that in a few short years I’d be building a brand that went from zero to $75 million in sales in just four years. The path there was a winding one. After graduating from college, I knew I didn’t want to go on to dental school. I got my real estate license instead. I bumped into a real estate agent who was doing seminars.
RTP blog
JULY 20, 2018
By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like a subconscious trigger in our brain helping us choose a product that we already know we’ll love. But if you ask a business owner how many people have come into their shop as a result of an ad, they have no idea. Therein lies the problem: How many times has someone decided to buy a hair dryer from an ad they saw on Facebook or Google?
Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Optimizely
JULY 18, 2018
What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers.
Bootstrapping Ecommerce
JULY 18, 2018
In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce.
RTP blog
JULY 18, 2018
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an hour after deals started at 3 pm EST. The glitches revealed that Prime Day promotions may have worked a little too well. Despite the problems, Amazon still saw an 89% year-over-year sales boost within the first 12 hours of the shopping event.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.” It’s become clear to us that finding innovative ways to exploit emerging technology has become really important to enterprises — […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
SellBrite
JULY 18, 2018
Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script. Facebook retargeting ads have changed advertising because now you can advertise to people who’ve spent time on your site but didn’t buy anything before leaving.
Ecommerce Platforms
JULY 17, 2018
This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official. That by 2020, product and price will finally be overtaken by customer experience as the principal brand differentiator. Yeah, you’re dead right. It’ll be easier to beat a cheaper competitor by simply optimizing your online store’s overall user experience.
RTP blog
JULY 16, 2018
By Guy Yehiav, Profitect Online brand and product reviews today are an important part of the retailer-shopper relationship. As more consumers take to the Internet and social media to share their retail experiences and feedback, retailers must be keenly aware of how reviews impact brand reputation, risk and even their bottom line. Given this impact, reviews serve as an interesting and informative data point that can help retailers improve the shopper relationship, and ultimately sales.
Forrester eCommerce
JULY 17, 2018
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market. You will find detailed vendor profiles and analysis evaluating how well they monitor and mitigate organizations’ external, […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
SellBrite
JULY 16, 2018
There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program, and most importantly… how to take advantage.
Ecommerce Platforms
JULY 20, 2018
Skrill has an interesting history. I've had some merchants ask me whether or not it's a scam. Let's be clear–I can be certain it's a legitimate payment processor. However, it does have some problems with transparency–especially in the United States. And you're going to find that the fees are often less than desirable. However, this is often because Skrill does take on risk by supporting merchants that aren't supported by PayPal and other more popular processors.
Fastr
JULY 20, 2018
According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018. It’s become clear to us that finding innovative ways to exploit emerging technology has become really important to enterprises – in […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SellBrite
JULY 20, 2018
Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout : Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience. 33% of Americans say they’ll consider switching companies after jus
TradeGecko
JULY 18, 2018
Traditional ways of doing business are under threat for retail companies — but it’s not all doom and gloom. With the right approach, you can counter the potential negative impacts of changing demographics, technology, and behaviors in the consumer sector to capitalize on this shift.
ChannelAdvisor
JULY 17, 2018
If you sell back-to-school products online, should you pay attention to tax-free holidays? Absolutely. Over the coming weeks, various states will be turning off sales taxes for brief back-to-school shopping holidays. And with more than half of shoppers completing at least some (if not all) of their school supply lists during these sales tax holidays, you can bet they’ll be looking for deals online.
Forrester eCommerce
JULY 17, 2018
Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud will reach $18.6 billion in 2018. And in its 2017 True Cost of Fraud report, LexisNexis Risk Solutions estimates that fraud […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
ESW
JULY 16, 2018
Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. To do this, companies are bypassing traditional practices, such as selling through resellers, and taking control of the consumer experience from the very beginning of the sales cycle by selling directly to their customers.
Salsify
JULY 17, 2018
Whether you use a Product Information Management (PIM) or Master Data Management (MDM), it's worth a serious look at how your data is organized. The goal is to bring more efficiency in your marketing supply chain and power your modern commerce needs.
Wiser
JULY 20, 2018
Were you one of the record number of shoppers logged onto Amazon at the start of Prime Day 2018? If so, you may have noticed a bit of a problem: The site crashed. This led to a statement from the company and, most likely, some scrambling from their tech teams. Thankfully for Amazon, functionality was restored relatively quickly, and that initial stumble didn’t stop the retail giant from rumbling along to its biggest shopping period in its history.
Forrester eCommerce
JULY 19, 2018
We’ve officially retired our ‘Content Marketing Playbook’ We’re still doing research on content and content strategy, but – as we said about two years ago – the utility of talking about ‘content marketing’ just isn’t there anymore.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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