BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

White Paper 419

White Paper Clothing Improvements Outdoor 419

Kissmetrics

JANUARY 24, 2018

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279

Marketing Channel Webinar Blog 279

Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247

B2C Marketing Improvements Information 247

My Wife Quit Her Job

JANUARY 22, 2018

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

Comparison Shopping 244

Comparison Shopping Presentation Information Marketing 244

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

BigCommerce

JANUARY 23, 2018

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. It’s not an unfounded fear. The rules to success for nearly all industries in today’s economy are fleeting, at best. Everything keeps changing, and the best of the best have to be able to pivot –– quickly and competently –– in order to keep up.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Kissmetrics

JANUARY 26, 2018

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.1% of American households have some sort of computer, to say nothing of the prevalence of smartphones.

Blog 218

Blog Social Media Download Subscription 218

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

SellBrite

JANUARY 22, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 165

SEO eCommerce Merchant Services Improvements 165

Kissmetrics

JANUARY 25, 2018

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat of a 14th-century castle.

Marketing 189

Marketing Technology Supplies Blog 189

Inflow Insights

JANUARY 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). The problem, however, is that delivering CX isn’t as straightforward as it seems, and it requires merchants to be continually learning and updating their strategy. By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

SellBrite

JANUARY 26, 2018

Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and sell products that serve the same audience as you, it’s essential that you develop and put strategies in place that allow you to compete.

eCommerce 151

eCommerce Blog Customer Loyalty Travel 151

Optimizely

JANUARY 23, 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. Learn more now. . The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius.

eCommerce Marketing 150

eCommerce Marketing eCommerce Marketing 150

My Wife Quit Her Job

JANUARY 24, 2018

Today I’m happy to have John Jonas on the show. John is an entrepreneur who has been making a full time income online since 2004. He runs the popular site OnlineJobs.ph and he’s helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. Over the years, I’ve come to realize that there are many tasks that can be outsourced to someone virtually and John’s methods makes it so easy.

Books 149

Books eCommerce Marketing Other 149

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B2C

RTP blog

JANUARY 22, 2018

By Paula Heikell, Logistyx Though a significant amount of the paperwork involved in the manufacturing, shipping and logistics processes has been replaced by more efficient digital systems and electronic forms, the need for printed materials — especially labels and barcodes — remains strong in the warehouse. Some companies continue to meet that need with industrial printers fixed in place at various locations within their warehouse, distribution center and other industrial operations.

Mobile 150

Mobile Shipping Costs Outdoor Electronics 150

Ecommerce Platforms

JANUARY 24, 2018

Your business is alive and kicking. And just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 147

Customer Social Media Reference Shipping Costs 147

A Better Lemonade Stand

JANUARY 22, 2018

Get started today with these insights to start working on building a better user experience for your ecommerce website and, by doing so, you'll be able to improve your business metrics as well. The post User Experience for Ecommerce: How to Improve User Experience with Customer Feedback appeared first on A Better Lemonade Stand.

Improvements 134

Improvements eCommerce Customer 134

Klaviyo

JANUARY 25, 2018

A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. It uses what you know about your subscribers to send relevant, timely emails that drive sales. Do subscribers really care if their emails are relevant to them? Yes, they do. 70% of consumers are frustrated when content isn’t relevant to them, according to Exit Bee.

Beauty and Health 130

Beauty and Health Electronics Marketing Consumer 130

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

GetElastic

JANUARY 24, 2018

Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized.

eCommerce 125

eCommerce Customer Experience Customer eCommerce Software 125

Ecommerce Platforms

JANUARY 24, 2018

Your business is alive and kicking. Just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 139

Customer Social Media Reference Customer Retention 139

Steve Dennis

JANUARY 24, 2018

Every year 35,000 or so of my closest friends assemble in New York City for the National Retail Federation’s “Big Show” –a three day extravaganza featuring dozens of presentations, a huge technology EXPO and networking, networking, networking. During my 25+ year career as an executive (at Neiman Marcus and Sears) and now as an independent consultant, author and speaker, I have attended at least a dozen times.

eCommerce 122

eCommerce Workshop Technology Retail 122

ROI Revolution

JANUARY 22, 2018

Facebook VP of News Feed Adam Mosseri and CEO Mark Zuckerberge recently announced that there would be a fairly major change to their News Feed Facebook algorithm. In the future, the feed will focus more on interactions and meaningful connections between people. The feed will prioritize posts from a user’s friends and family over those from businesses, brands, or other public content.

Retail 106

Retail Social Media Other Information 106

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Bootstrapping Ecommerce

JANUARY 23, 2018

If you put your social community at the heart of your marketing efforts, content becomes a pathway to more meaningful interactions with your audience. The post 4 Reasons Why You Need to Start a Social Community to Promote Your Business appeared first on Bootstrapping Ecommerce.

eCommerce 106

eCommerce Marketing 106

Ecommerce Platforms

JANUARY 22, 2018

When it comes to finding a project management software for your online store, it's not easy to choose one that's highly customizable, affordable, and so visually brilliant. I often get confused when a software boasts many functions but find it quite hard to use. However, Wrike has taken a different approach. It's a fully customizable project management suite with tools for time tracking, project planning, and communication.

Management 127

Management Payment Services Live Chat Webinar 127

Retail Technology Review

JANUARY 24, 2018

Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research.

Consumer 87

Consumer 87

Bronto

JANUARY 25, 2018

In this episode, Liveclicker's Justin Foster reveals how real-time contextual marketing can empower your personalization efforts and drive consumer engagement. The post The Commerce Marketer Podcast: Real-Time Contextual Marketing and Email Personalization appeared first on Bronto Blog.

Marketing 75

Marketing Blog Consumer 75

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

ecomdash

JANUARY 25, 2018

Valentine’s Day isn’t just about paper cards and teddy bears – it is a major consumer holiday with the potential to give you a bump in sales after the post-Christmas ecommerce lull. From social and email campaigns to sales promotions, there are many ways to promote your products for the holiday. Read more. The post Valentine’s Day Marketing Tips for Online Retailers appeared first on ecomdash.

Online Retail 72

Online Retail Marketing Retail eCommerce 72

Kibo

JANUARY 24, 2018

Hi, and welcome to Kibo’s Marketing Minute where we share digital […]. The post Marketing Minute: 2 Tips for Leveraging Your Online Store for Global Reach appeared first on The Omni Channel.

Marketing 70

Marketing Channel 70

Retail Technology Review

JANUARY 23, 2018

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud.

Fashion 87

Fashion Customer 87

Rishi Rawat

JANUARY 22, 2018

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140

Marketing Article 140

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Operations