Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?” this is the right place for you, as we take a look at the growing ecommerce trend, expand upon its purposes, significance in the ecommerce world, and how brands are finding success in the space.

eCommerce 196
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Top digital beauty trends for 2021

RetailDive

Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking, sales, and contactless payments.

Books 116
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What is the Creator Economy?

Ecommerce Platforms

Creation as we know it has evolved due to the coming and going of certain mediums, control of those mediums, and consumption habits of the average consumer. In the past, media corporations held a considerable amount of control over the flow of news and entertainment. That came with pros and cons. The world benefited from these “gatekeepers” since it ensured most news came from multiple, credible sources, with low potential for misinformation.

Payments 195
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Predictions 2022: Sustainability, Digital Divide Shape Edge, IoT, And Networking

Forrester eCommerce

In 2022, edge and IoT will power sustainability efforts while investment in smart technologies will surge. Learn more in our 2022 predictions.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Your Biggest SEO Challenge For 2022

Kissmetrics

SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?

SEO 362
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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. After initially partnering with Groove Commerce in 2015, our team maintained and eventually migrated their locally-hosted Magento 1 instance to BigCommerce. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website.

Fashion 346

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Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX

Forrester eCommerce

The turbulence that your employees survived has placed them in a different state of mind. They expect improved resources to enable their success at work; they may even want different outcomes for their careers. Discover our employee experience predictions for 2022.

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16 Tips to Eliminate Distractions & Stay Focused

Kissmetrics

Distraction and a lack of focus can slay any business, stopping it dead in its tracks. At the rate that startups fail, you don’t want to risk your business with a lack of focus. By year five, half of all new businesses fail. Sharp focus is critical to your startup’s success. Maintaining your goals and your objectives for both short- and long-term gains can help you build a successful startup.

Leisure 319
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LARQ Reveals Keys to Scaling Your Business in a Hybrid Retail World at Make it Big 2021

BigCommerce

From creating the world’s first self-cleaning water bottle to achieving the highest valuation in Shark Tank history, LARQ’s entrepreneurial journey…

Retail 305
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Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Retail TouchPoints

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce sites as the brand takes advantage of strong quarterly results, executives said in an investor call. Revenue grew 26% to $1.5 billion in Q2 2022 due to double-digit sales growth in all regions. The brand is working to “make sure we are in tune with local markets and the operating dynamics that we’re working with today,” according to CFO Jane Nielsen.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Predictions 2022: Banks Will Double Down On Innovation

Forrester eCommerce

To compete and survive in an increasingly unpredictable, post-pandemic world, banks will invest heavily in technology, talent, and sustainability in the coming year.

Banking 366
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What’s the Difference Between a Content Creator and an Influencer?

Kissmetrics

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Make it Big Podcast: Trends and Predictions for an Unprecedented Holiday Season with Trustpilot

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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NFTs Are Having A Bromance With US Males

Forrester eCommerce

State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […].

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How Does Scaled Data Labeling Work With Marketing?

Kissmetrics

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. When done internally by humans, this can be costly and inefficient. The good news is data labeling is scalable when you work with the right data labeling software. You can decrease overall costs while improving efficiency and machine learning processes with the right platform on your side.

Marketing 266
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Squarespace Print on Demand – Everything You Need to Know

Ecommerce Platforms

Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell? Print on Demand services make it quick and simple to create a creative line of products for your brand.

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Allbirds IPO Pushes Retailer’s Valuation Above $4 Billion

Retail TouchPoints

Despite failing to ever turn a profit in its six years of operation, Allbirds made a strong Wall Street debut on Nov. 3. Shares surged 90% over the retailer’s $15 initial price to close at $28.64 , raising the company’s valuation to approximately $4.1 billion , according to CNBC. Allbirds’ IPO filing plans, released in October , projected a much lower potential valuation of $2.2 billion.

Document 305
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Predictions 2022: Smart infrastructure investments accelerate in APAC

Forrester eCommerce

When Forrester looked at Internet of-things (IoT) investment trends in APAC in early 2020, we found that smart manufacturing was the dominant market for IoT consultancies. Smart infrastructure was second. Enter COVID-19 and fast forward to 2022 we expect smart infrastructure investments to take the lead. In 2022, investments in smart infrastructure will increase by […].

Marketing 345
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How to Cross-Post to Instagram and Facebook

Kissmetrics

The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? It’s a step that could save your time and ensure campaigns go out simultaneously and consistently. Doing it well, however, requires taking the time to set the systems up right.

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Wix Ascend Review (Nov 2021): Wix Ascend Pricing and Overview

Ecommerce Platforms

This Wix Ascend review will cover everything you need to know about the feature. We’ll be covering Wix Ascend pricing, features, functionality, and more. Wix seems to roll out new features and functionality for the digital world on a constant basis, from AI technology to help you build your website, to direct integrations with dropshipping tools like Modalyst.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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To Win Customer Loyalty, Make Customers Feel Valued, Appreciated, And Respected

Forrester eCommerce

Each year, we find that emotion has a bigger impact on customer loyalty than effectiveness or ease. This blog post discusses the emotions that have the biggest impact.

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The Most Effective YouTube Shorts Strategy

Kissmetrics

It looks like short-form video content is here to stay. With platforms like Instagram Reels, TikTok, and Vine gaining vast and often viral audiences, it seems consumers can’t get enough of it. Then came Google’s response to the rising trend: YouTube Shorts. Bite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos.

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What Are The Benefits of Custom Website Development?

Groove

Website creation has come a long way from hosting a site on-premise and making content changes directly to the site's HTML. As all industries in the tech sphere have evolved, so have the offerings from eCommerce platforms and hosting services across the web. In this post, we'll evaluate how custom website development has changed the landscape and influenced the way enterprise businesses approach their eCommerce processes.

Customer 195
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Petco Opens NYC Flagship Focused on its Private Label Brand Reddy

Retail TouchPoints

Petco has opened a new concept flagship centered on Reddy , its premium private label pet brand. Located in New York City’s SoHo neighborhood, this first-ever Reddy store features curated Reddy merchandise and a range of pet-centric experiences. Described by the company as “an urban basecamp for pets and pet parents looking for adventure,” the Reddy SoHo store marks the first time Petco has opened a retail location dedicated to a single brand.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Forrester eCommerce

A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.

Customer 280
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5 AI Image Enhancer Tools & When to Use Them

Kissmetrics

How many times have you taken a picture only to realize when you look at it later that it’s not quite right? A beam of light is obscuring someone’s face, the main element isn’t in focus, or the picture quality isn’t quite right. For most people without the required photo editing skills, this used to mean that image was a write-off, but today, AI image enhancer tools mean it can get a second lease of life.

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What is Wix Velo? Everything you Need to Know

Ecommerce Platforms

Wix Velo, or “Velo by Wix” as it’s sometimes referred to, is a full-stack development platform created by the company known for being one of the most straightforward site-building tools around. Wix Velo helps developers to create more intelligent, efficient solutions with easy building, management, and deployment. While Wix is best known for providing one of the simplest tools for code-free website building around, it also has a range of other features to offer depending on your specific needs.

SEO 184
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Has Robotics Finally Arrived? Benefits Emerge in the Store, Microfulfillment Center and Last Mile

Retail TouchPoints

Robots are already an established part of large-scale warehouses run by behemoths like Amazon. They move swiftly and at scale, covering a lot of ground in a stable, well-routed environment designed specifically for them. But slowly, robots are getting closer to the customer, and are helping retailers optimize operations in smaller warehouses and distribution centers, and even in stores to streamline fulfillment services.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.