The Do’s and Don’ts of Digital Marketing
PERQ
MAY 7, 2019
The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.
PERQ
MAY 7, 2019
The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.
AcquireConvert
MAY 8, 2019
Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area. I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow. Reverse engineer the successful elements of these top […]. The post [Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands appeared first on AcquireConvert.
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ROI Revolution
MAY 9, 2019
Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of Sale (ACoS) to determine how your Amazon advertising spend impacts advertising revenue.
BigCommerce
MAY 10, 2019
Before we go any further, let’s daydream a bit, shall we?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
MAY 9, 2019
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].
Kissmetrics
MAY 7, 2019
I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
BigCommerce
MAY 7, 2019
After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.
Forrester eCommerce
MAY 6, 2019
The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. In fact, in just the last year, nearly one half of healthcare organizations (HCOs) reported that they were implementing or expanding their plans to use artificial intelligence. Over the […].
SellBrite
MAY 6, 2019
When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores.
Optimizely
MAY 6, 2019
Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
RTP blog
MAY 10, 2019
Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption. Having visibility of all your shipments at all times, and having an awareness of delays and risks, enables proactive action to be taken instead of the need for a reactive response after those delays have already impa
Forrester eCommerce
MAY 6, 2019
They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to revisit Forrester’s 2019 CIO predictions to see if they have come to fruition. Let’s review. Things We Feel Really Good […].
SellBrite
MAY 10, 2019
Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone.
Optimizely
MAY 7, 2019
Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
RTP blog
MAY 6, 2019
By Jeff Winsper, Black Ink Technologies There’s a rising tide of online competition for independent dealers, but there are a few choices retailers/dealers can make to try and get, keep and grow their customer base. One of those techniques is called BOPIS — Buy online/pick up in-store. This approach isn’t truly a “pure play” e-Commerce method, because the buyer does make the commitment to go to a store to pick up the inventory.
Forrester eCommerce
MAY 6, 2019
Smart speakers continue to sell like hotcakes and create ripples of excitement among smart home enthusiasts. This is not only good news for smart speaker manufacturers but also for manufacturers of other smart home categories, because owners for smart speakers are more likely to purchase other smart home devices such as smart thermostats and locks. […].
GetElastic
MAY 8, 2019
With over 80% of ecommerce sites using autosuggest , the search feature is as mainstream as U2. But can it sell as well? Also known as typeahead , autosuggest recommends search terms, categories, products and even content as a user types. When done right, it can guide your customer to more relevant results faster. When done wrong, it’s disastrous. “During testing, poor autocomplete suggestions sent multiple subjects on detours, often with a completely wrecked search experience or site abandonmen
Ecommerce Platforms
MAY 6, 2019
Yotpo reviews are generally positive across the Internet for the popular content-based marketing app. Anyone who has even a small e-commerce site should at least consider trying out Yotpo. That goes for brick-and-mortar retail stores as well as e-commerce companies. The app's built-in features have already made it a favorite among online marketers. Yotpo Reviews: What's It All About?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Steve Dennis
MAY 9, 2019
Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day.
Forrester eCommerce
MAY 6, 2019
If you tell employees to apologize when a customer shares feedback about a bad experience, think again! Customers give you feedback because they want you to hear them. And because they want you to improve the experience for next time. And most customers like it if somebody relates to the pain they might’ve experienced. A […].
GetElastic
MAY 9, 2019
Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers.
Ecommerce Platforms
MAY 8, 2019
It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.
Steve Dennis
MAY 6, 2019
Many of us seem to be praying to a god of unending, unrelenting perseverance. If your social media experience is anything like mine, it’s not long before some form of never-give-up-ism hits your timeline. Then, most often, that person’s followers pile on with a hearty “you go girl”, #staystrong or encouragingly pithy aphorism (“it’s only a failure if you give up!
Forrester eCommerce
MAY 8, 2019
Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […].
GetElastic
MAY 7, 2019
We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.
A Better Lemonade Stand
MAY 6, 2019
We promoted 170 blog posts on Quuu Promote which have earned us 71,532 shares & 43,066 clicks. Now, we've reviewed and analyzed all the results. The post We Promoted 170 Blog Posts on Quuu Promote, Here’s What We Learned appeared first on A Better Lemonade Stand.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
My Wife Quit Her Job
MAY 7, 2019
Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.
Forrester eCommerce
MAY 7, 2019
How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.
Ecommerce Platforms
MAY 8, 2019
It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.
GetElastic
MAY 10, 2019
For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization’s ERP, CRM, or warehouse management system. These systems were purpose-built to model a business in a very specific, and hopefully completely optimized way to cut costs, track progress, and eliminate inefficiencies.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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