Sat.May 04, 2019 - Fri.May 10, 2019

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The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.

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[Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands

AcquireConvert

Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area. I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow. Reverse engineer the successful elements of these top […]. The post [Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands appeared first on AcquireConvert.

Shopify 31
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TACoS and Amazon: The Metric That Considers Your Organic Sales

ROI Revolution

Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of Sale (ACoS) to determine how your Amazon advertising spend impacts advertising revenue.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 411
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

Article 277
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The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we?

B2B 417

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Use-Case Selection Will Make Or Break Your AI Strategy in Healthcare

Forrester eCommerce

The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. In fact, in just the last year, nearly one half of healthcare organizations (HCOs) reported that they were implementing or expanding their plans to use artificial intelligence. Over the […].

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Real-Time Visibility: A Key Benefit Of Digitization In Retail

RTP blog

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption. Having visibility of all your shipments at all times, and having an awareness of delays and risks, enables proactive action to be taken instead of the need for a reactive response after those delays have already impa

Supplies 150
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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.

Shipping 285
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Map Your Ecommerce Marketing to the Customer Lifecycle

Optimizely

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Forrester eCommerce

They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to revisit Forrester’s 2019 CIO predictions to see if they have come to fruition. Let’s review. Things We Feel Really Good […].

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Get Prepared To Implement BOPIS Across The Enterprise

RTP blog

By Jeff Winsper, Black Ink Technologies There’s a rising tide of online competition for independent dealers, but there are a few choices retailers/dealers can make to try and get, keep and grow their customer base. One of those techniques is called BOPIS — Buy online/pick up in-store. This approach isn’t truly a “pure play” e-Commerce method, because the buyer does make the commitment to go to a store to pick up the inventory.

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255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.

Clothing 120
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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.

Live Chat 150
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Voice Technology Is The Key To Faster Smart Home Adoption

Forrester eCommerce

Smart speakers continue to sell like hotcakes and create ripples of excitement among smart home enthusiasts. This is not only good news for smart speaker manufacturers but also for manufacturers of other smart home categories, because owners for smart speakers are more likely to purchase other smart home devices such as smart thermostats and locks. […].

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Yotpo Reviews and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo reviews are generally positive across the Internet for the popular content-based marketing app. Anyone who has even a small e-commerce site should at least consider trying out Yotpo. That goes for brick-and-mortar retail stores as well as e-commerce companies. The app's built-in features have already made it a favorite among online marketers. Yotpo Reviews: What's It All About?

eCommerce 137
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Searchandising: Do your autosuggestions help or harm?

GetElastic

With over 80% of ecommerce sites using autosuggest , the search feature is as mainstream as U2. But can it sell as well? Also known as typeahead , autosuggest recommends search terms, categories, products and even content as a user types. When done right, it can guide your customer to more relevant results faster. When done wrong, it’s disastrous. “During testing, poor autocomplete suggestions sent multiple subjects on detours, often with a completely wrecked search experience or site abandonmen

X-cart 143
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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores.

eCommerce 141
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Right Response To Customer Feedback? Hint: It’s Not “Sorry”

Forrester eCommerce

If you tell employees to apologize when a customer shares feedback about a bad experience, think again! Customers give you feedback because they want you to hear them. And because they want you to improve the experience for next time. And most customers like it if somebody relates to the pain they might’ve experienced. A […].

Customer 372
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SumUp Reviews: An Elite Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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5 benefits progressive web apps have over native mobile apps

GetElastic

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers.

Mobile 140
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How to Drive More Repeat Purchases Than Ever Before

SellBrite

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Your Technology Investments May Not Deliver The Productivity Gains You Expected

Forrester eCommerce

Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […].

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The gas or the brake (redux)?

Steve Dennis

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day.

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Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.

Customer 137
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SumUp Reviews: An Elite POS System and Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 364
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Watering dead flowers

Steve Dennis

Many of us seem to be praying to a god of unending, unrelenting perseverance. If your social media experience is anything like mine, it’s not long before some form of never-give-up-ism hits your timeline. Then, most often, that person’s followers pile on with a hearty “you go girl”, #staystrong or encouragingly pithy aphorism (“it’s only a failure if you give up!

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We Promoted 170 Blog Posts on Quuu Promote, Here’s What We Learned

A Better Lemonade Stand

We promoted 170 blog posts on Quuu Promote which have earned us 71,532 shares & 43,066 clicks. Now, we've reviewed and analyzed all the results. The post We Promoted 170 Blog Posts on Quuu Promote, Here’s What We Learned appeared first on A Better Lemonade Stand.

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Why commerce is the place to go headless

GetElastic

For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization’s ERP, CRM, or warehouse management system. These systems were purpose-built to model a business in a very specific, and hopefully completely optimized way to cut costs, track progress, and eliminate inefficiencies.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt