Sat.Dec 23, 2017 - Fri.Dec 29, 2017

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Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Kissmetrics

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because…. Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.

B2B 222
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11 Best Open Source Ecommerce Platforms for 2017

Ecommerce Platforms

If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots

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Hit The Ground Running in 2018 with These Ecommerce Business Growth Tips

SellBrite

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018.

eCommerce 152
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What are the most efficient solar panels on the market?

Dynamic Action

The first thing you need to know. when looking for the most efficient solar panels is that high efficiency does not always provide the highest return on investment. When deciding which solar panels are the best for your project, you should consider a system that will offer you the best financial benefits rather than just the most efficient solar panels.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom?

Channel 89
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Holiday 2017: The fault in our stores

Steve Dennis

By all accounts this holiday shopping season looks to be pretty solid overall–perhaps the best since 2010. Aggregate sales will likely be up between 3.5% and 4.0%. E-commerce year-over-year growth will come in around 17%. Retailers’ inventories seem to be generally in good shape, which should allow most to deliver strong gross margin performance.

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Christmas math

Ecommerce Platforms

You know, I wrote a book on quantitative methods in project management. But somehow I missed covering these equations! Read in the library at Square Peg Consulting about these books I've written Buy them at any online book retailer!

Books 80
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How Scrum masters use RealtimeBoard for backlog grooming

ecomdash

How Scrum masters use Realtimeboard for backlog grooming The best practices that will help you to prioritize your team’s work Backlog grooming has proved to be one of the most highly effective Scrum practices. It helps clarify backlog items and ensures that they are appropriate, ordered and ready for planning and development. Moreover, it helps […].

Blog 76
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My top ten Forbes posts of the year

Steve Dennis

Earlier this year I had the honor of joining Forbes as a retail contributor. As is my tradition, I’ll publish my top ten list from my blog right after the New Year. For now, here are my most popular articles on Forbes during 2017. One thing is for sure: folks were interested in hearing me opine about Sears. I have a feeling that window is closing.

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The Commerce Marketer Podcast: Customer-First SEO and the Marketing Overlap

Bronto

In this episode, Greg speaks with Gorilla Group's Randy Kohl about how SEO is changing and how it relates to a broader content strategy. The post The Commerce Marketer Podcast: Customer-First SEO and the Marketing Overlap appeared first on Bronto Blog.

SEO 75
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Driving Conversions in a World Where User Attention Is Really Low

Rishi Rawat

Don’t know about you but for me, 2017 has been the year when I’ve had to admit I have a problem. A problem with fragmented attention. Whether it’s email, instant messaging, or even reading research articles on conversion optimization I find it hard to focus for too long. And this doesn’t only apply to my work and personal life.

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7 of the Top Magento Extensions for Ecommerce Retailers

ecomdash

Magento is a robust ecommerce platform and Magento extensions help you run your operation more effectively and efficiently. Here are our favorites. Read more. The post 7 of the Top Magento Extensions for Ecommerce Retailers appeared first on ecomdash.

Magento 66
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eBay Listing Gets Better With These Productive Listing Management Inputs

ChannelSale

Managing listing in eBay for better visibility and productivity is difficult to an extent that sellers often need to launch fresh battle strategies every single day. This is not just with small sellers, but with large established store owners as well. It does not matter whether you sell in fixed price or in auction, there are a few listing basics that need to maintained at all times for the sake of keeping heads above extremely competitive waters.

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It’s a Mad, Mad, Mad, Mad, Mixed World

Bronto

How can you deliver a world-class mixed reality experience for your customers? Here are five ways to give yourself the best chance for success. The post It’s a Mad, Mad, Mad, Mad, Mixed World appeared first on Bronto Blog.

Blog 66
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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The Best Digital Shopping Experiences in 2018

Salsify

Our recent research “ How Leading Brands are Winning the Digital Shelf ” highlights the need for excellent online consumer experiences. We took a look at last year's winning brands and examined a few ways in which their online shopping experience truly stood out. The overwhelming theme was going beyond mere personalization. These companies created emotional experiences that demonstrated how a brand or retailer understands a shopper at specific key moments.

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4 common cash flow problems and how to fix them

TradeGecko

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses.

B2C 60
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4 Odds Even The Best Amazon Listing Software Cannot Save You From

ChannelSale

Listing softwares designed specifically for Amazon can accomplish unimaginable feats for sellers using the same. Considering the reputation of the providers and the nature of software chosen, users can access to die for features like pricing re pricing assistance, real time performance tracking, over 90% automation, updates and improvements, integration advantages, currency support and syncing and much more.

Shopify 61
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Conversational commerce: reducing the sales cycle for car brands

Whisbi

Conversational commerce is having a transformative impact on customer experience, the customer journey, and eCommerce as we know it - across all sectors and industries. At a basic level, having a conversational commerce solution implemented on a website means a brand can engage prospective customers from their first visit; drawing them into real-time conversations (chat, voice and/ or video) to address questions, demonstrate products and create a memorable brand experience at the exact right mom

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The 5 Must-Read Books for Every Brand in 2018

Salsify

Over the last year, the pace of new technology and retail strategy has skyrocketed. Brand CMOs and CIOs struggle to keep pace with their competition, the demands from retailers and the demands from consumers -- not to mention leaving room to track new trends or technologies that could be worth early testing.

Books 60
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Ease off consignment risks and gain full control over your stock

TradeGecko

Consignment stock is stock that is in the possession of the retailer, but is still owned by the supplier. Usually, consignment stock consists of new and unproven products, and very expensive products where sales are questionable.

Retail 60
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4 Instant Advantages You Can Experience After Integrating eBay Amazon faultlessly

ChannelSale

For those that are wondering what’s all this fuss about ecommerce integrations especially with top marketplaces like eBay and Amazon; the answer can be spread out in 5 very comprehensive points…. Automation in core processes to save around and over 50% of your time! Just about any ecommerce integration enhances the scope of automation by around 50% or more.

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Building a Foundation for New Payment Models

OrderDynamics

Building a Foundation for New Payment Models. The rise in new payment models is one of the most promising and exciting parts of being a retailer today. The vastness of opportunity is limited only by the ability to respond to it appropriately. From the rise in social commerce buy buttons to the “checkout-free” store models being ushered in by Amazon Go and Walmart Scan & Go.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The Role of AI and Machine Learning in the E-Commerce Landscape

ChannelAdvisor

Tick-tock, tick-tock… the clock doesn’t stop. You’ve heard the age-old adage “time is money,” but how do we get more of it? Acquiring more time requires more efficiency — which almost always comes at a cost. Activities like inventory research and comprehensive pricing strategy development are time-consuming and sometimes require a data scientist.

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How to avoid a sales slump after a busy period

TradeGecko

Most merchants know that busy sales periods like the holiday season or promotional periods are often followed by a sales slump. Without proper planning, this can mean lots of excess stock on the shelves, poor cash flow, and a myriad of other consequences.

Other 60
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4 Features That Decide The Quality Of eBay Listing Services

ChannelSale

All thanks to a steep improvement in ecommerce selling technologies, there is nothing that listing softwares cannot do these days. From posting feed in tune with your chosen platform of sale to handling multi channel listing with nothing more than one single click of a button is only the crust of it all. The need for improved and evolved listing solutions becomes more relevant for sellers that are performing in top ecommerce marketplaces like Amazon, Walmart and eBay.

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Blog Post: What is the difference between responsibility and accountability?

Lemonstand

By David Gurteen In writing my blook on Conversational Leadership , I often find myself researching and defining the meaning of words or concepts and their nuances. For example, we use the words responsibility and accountability loosely in everyday language, but what is the difference? This is my best attempt so far in answering that question. But in summary: We can only choose to take responsibility for something.

Blog 46
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Psychological Pricing Strategies For E-Commerce Retailers

Prisync

A fine-tuned p ricing strategy involves not only your competitions’ prices and your costs, but also your target audience’s motivations. Online consumers have an irresistible inclination to respond to certain types of online prices and this is what it is called psychological pricing. It is a strategic and tricky way to price your products to guide potential consumers when finalizing their purchasing decisions.

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How to control your wholesale brand image

TradeGecko

If you are like most wholesale companies, you’ve given lots of thought to the name of your business and the products you carry. You’ve probably also spent a considerable amount of time finding the right distribution channels, but what about your brand image?

Channel 60
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4 Things You Need To Know Before Getting Free Softwares For eBay Amazon Listing

ChannelSale

Any seller support softwares for Amazon, eBay or any other marketplaces for that matter are often expensive especially when they are loaded with ultra evolved and sophisticated support features. New and smaller sellers that need to toe their budget line therefore, are seen to approach just about anything that comes for free. These are the days when support solutions for core operative features like listing management for top marketplaces like eBay Amazon listing softwares etc. can be availed for

Demo 45
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How to Start Marketing Using Customer Segments

Smile.io

If you’ve ever tracked your customers’ interactions with your brand from start to finish, you probably noticed one thing: not all of your customers are created equal. Each of your customers has a different relationship with your brand, so if you want to turn them into brand advocates you need to meet your customers where they’re at. The best way to do this?

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.