Kissmetrics

DECEMBER 12, 2017

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

Improvements 491

Improvements Marketing Social Media Blog 491

BigCommerce

DECEMBER 13, 2017

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

Definition 420

Definition Merchant Services Multi-channel Books 420

RTP blog

DECEMBER 13, 2017

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

Gifts 300

Gifts Toys Retail Payment Services 300

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

DECEMBER 11, 2017

I’ve been getting a lot of questions lately about why you should start your own store from complete scratch when there are marketplaces out there like Amazon, Etsy and EBay that can offer you instant sales. And it’s true. If you choose to sell a popular item on Ebay for example, chances are that you will be able to generate some quick revenue.

Customer 228

Customer 228

BigCommerce

DECEMBER 13, 2017

So you’re up and running as an Amazon seller , and you think you’ve figured out the Amazon marketplace. The good news is, if you’ve made it out alive (and profitably) through your first holiday shopping season, you’re doing well. But, there are a number of issues that even large or long-term Amazon sellers don’t figure out.

Shipping Costs 401

Shipping Costs Fulfillment Other Management 401

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Kissmetrics

DECEMBER 11, 2017

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones.

Management 213

Management Marketing PPC Banking 213

BigCommerce

DECEMBER 13, 2017

As an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year. What are Amazon’s Current Selling Fees? Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 per month.

Shipping Costs 359

Shipping Costs Payments Payment Services Toys 359

My Wife Quit Her Job

DECEMBER 10, 2017

After reading my series of articles on how to save money on your taxes, a buddy of mine decided that he was going to start taking extra tax deductions by turning one of his hobbies into a business. Hey Steve! You know how I love to paint right? And just the other day I sold a painting to someone on Ebay… Why don’t I just call this a business and declare business losses off my tax return?

Hobbies 177

Hobbies Article Other eCommerce 177

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

RTP blog

DECEMBER 15, 2017

By Kristin Secreto, InComm Product Control As a retailer, you know all too well the doubled-edge sword of the holiday season. It’s your most lucrative time of year but it’s also the time of year when return fraud occurs, which cuts into your profits. This year, you don’t have to feel the same pain. Through a secured shared database that monitors a product’s channel history by unique identifier, such as a serial number, you can track an individual item’s status throughout the sales cycle, whether

POS 150

POS Point of Sale Information Technology 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 150

Customer B2C Customer Loyalty Customer Data 150

BigCommerce

DECEMBER 13, 2017

I get it. You don’t understand the complexity that is selling on Amazon, and you don’t have time to learn it. Don’t worry – I have it covered. I’ve sold tens of millions both on Amazon as a third party seller and tens of millions more directly to Amazon. Those millions sold have been made selling a variety of products, among various industries, at a mix of price points and using several different methods.

Shipping Costs 354

Shipping Costs Multi-channel Shipping Fulfillment 354

Ecommerce Platforms

DECEMBER 13, 2017

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.

Jewelry 156

Jewelry Shipping Costs Beauty and Health Shipping 156

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

DECEMBER 14, 2017

By Matthew Tilley, MaxPoint The future of retail is becoming increasingly hard to predict. It is clear that online, mobile and offline channels are converging, but aside from a few first movers, who, how and when convergence will happen to any particular retailer remains a mystery. As retail competitors and consumer expectations escalate, one question remains essential: “How can I make it as easy as possible for people to buy from me?

eCommerce 150

eCommerce eCommerce Marketing Channel Presentation 150

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 150

eCommerce Outdoor B2C Social Media 150

BigCommerce

DECEMBER 13, 2017

Wrong pricing, fake reviews or just bad customer service can kill your Amazon adventure faster than you think. To many, this makes Amazon complicated, but… Your pricing strategy on Amazon must be dead simple, and lead with the customer in mind. Your goal is to generate as many sales as possible, get authentic product reviews and provide the best customer service to your Amazon customers.

Shipping Costs 307

Shipping Costs Payment Services Social Media Channel 307

Klaviyo

DECEMBER 12, 2017

While engaging subject lines, copy, and value-adds are a huge part in creating high-converting emails, one of the core ways that emails convert is through the use of a call to action, commonly referred to as a CTA. It’s a tactic to get your subscriber to take the desired action. But it’s not enough to simply insert a “Buy Now” button into your email and hang up your cleats.

Other 137

Other Reference Books eCommerce 137

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Ecommerce Platforms

DECEMBER 11, 2017

One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies. Therefore, you get stuck in a situation where it's difficult to sell to people all over the world. The customers are forced to use currencies or languages that they aren't used to.

eCommerce Platforms 126

eCommerce Platforms eCommerce Shipping Costs Live Chat 126

SellBrite

DECEMBER 15, 2017

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for launching a new ecommerce in the coming year, you’re likely thinking a lot abo

Management 130

Management eCommerce Shipping Costs Fulfillment 130

BigCommerce

DECEMBER 13, 2017

The Amazon marketplace is designed to make it easy for practically anyone to list products on the site, including the brands themselves. Add the features of the FBA program , and now companies that haven’t historically fulfilled direct-to-consumer orders can easily handle that operational complexity. Layer in how Amazon’s Buy Box algorithm prefers lower-priced offers to higher-priced ones and competition across different sellers can quickly become a race to the bottom for margins.

Operations 279

Operations Toys Customer Loyalty Channel 279

A Better Lemonade Stand

DECEMBER 14, 2017

For most entrepreneurs, the thrill of the beginning is addicting. The idea of taking an idea, something so small and abstract, and then turning it into a full-fledged and functioning business is invigorating. Sometimes this feeling can be so exciting, though, that it causes entrepreneurs to lose sight of the end of the road. It […]. The post How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy appeared first on A Better Lemonade Stand.

eCommerce 132

eCommerce 132

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Steve Dennis

DECEMBER 11, 2017

I first pointed to what I called “retail’s great bifurcation” literally two years ago today. Though it wasn’t the first time that I had observed what I saw as the impending collapse of the middle. I began writing and speaking about that during 2011. As we emerged from the financial crisis it seemed clear to me that retail brands were faced with the proverbial fork in the road.

Retail 116

Retail Specialty Retailers Workshop eCommerce 116

Bootstrapping Ecommerce

DECEMBER 11, 2017

This list will fill you in on the top 12 best t-shirt drop shipping services & what they offer so you can easily figure out which one is the right for you. The post The 12 Best T-Shirt Drop Shipping Services for Your T-Shirt Business appeared first on Bootstrapping Ecommerce.

Drop Ship 103

Drop Ship Shipping eCommerce 103

BigCommerce

DECEMBER 13, 2017

Amazon has made its marketplace welcoming for newcomers. New sellers will find a platform where it takes only minutes to sign up , and a few more minutes beyond that to get product listings live on the site. With Amazon’s intent to attract as much selection as possible to the marketplace, it makes sense that Amazon wants to make it functionally easy for anyone to start listing products on its site.

Shipping Costs 277

Shipping Costs Fulfillment Channel Other 277

A Better Lemonade Stand

DECEMBER 11, 2017

In this Logojoy review we’ll be discussing why Logojoy is one of the best and most affordable online logo generators on the market at the moment. The post Logojoy Review: Instantly Create a Beautiful & Functional Logo for Your Online Business appeared first on A Better Lemonade Stand.

Marketing 112

Marketing 112

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Retail Technology Review

DECEMBER 12, 2017

Giving consumers access to technology that allows them to visualise products at home before purchasing makes them more likely to part with their money, new research has found.

Technology 93

Technology Consumer 93

Sailthru

DECEMBER 14, 2017

A spate of newly available data offers unique insights into just how readily consumers have adopted and adjusted to online shopping and digital media. Consumer behavior isn’t just shifting; it’s already shifted. Now another wave of change is building on this shift, bringing us more shopping via apps, changed buying patterns for consumables, and a rise in multitasking media consumption.

Retail 83

Retail Mobile Shipping Costs Consumer 83

BigCommerce

DECEMBER 13, 2017

Too many people are scared to take on, or won’t even look at, selling on Amazon as a new way to do business. It is pretty intimidating if you consider its meteoric rise from bookstore to worldwide sales giant. . Before I go any further, let’s start here: Amazon is not going to steal your items. Amazon buys certain items from me, and their employees pick it up at the factory in China.

Shipping Costs 277

Shipping Costs Merchant Services Fulfillment Shipping 277

Salsify

DECEMBER 14, 2017

There are many variables that can impact how your product page ranks on Amazon. And the higher you rank the more likely your brands will be found and bought - both on the ecommerce giant itself and other sales channels. Understanding the Amazon A9 Search Algorithm is critical to improving your product sales and building consumer loyalty.

Improvements 80

Improvements Channel eCommerce Consumer 80

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail