Sat.Dec 09, 2017 - Fri.Dec 15, 2017

article thumbnail

The Definitive Guide to Selling on Amazon

BigCommerce

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

article thumbnail

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selling On Amazon Vs Ebay Vs Etsy And Why Relying On A Single Platform Is Suicide

My Wife Quit Her Job

I’ve been getting a lot of questions lately about why you should start your own store from complete scratch when there are marketplaces out there like Amazon, Etsy and EBay that can offer you instant sales. And it’s true. If you choose to sell a popular item on Ebay for example, chances are that you will be able to generate some quick revenue.

Customer 228
article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 210
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. . And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better. However, as more competition has entered the marketplace, it means sellers must bring their best cards to the table if they’re going to win.

SEO 209
article thumbnail

How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones.

More Trending

article thumbnail

How to Sell Jewelry Online: The Detailed Guide

Ecommerce Platforms

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.

Jewelry 156
article thumbnail

Amazon Selling Pitfalls Even the Savviest Sellers Forget [Infographic]

BigCommerce

So you’re up and running as an Amazon seller , and you think you’ve figured out the Amazon marketplace. The good news is, if you’ve made it out alive (and profitably) through your first holiday shopping season, you’re doing well. But, there are a number of issues that even large or long-term Amazon sellers don’t figure out.

article thumbnail

Preventing Return Fraud During The Holiday Season And Beyond

RTP blog

By Kristin Secreto, InComm Product Control As a retailer, you know all too well the doubled-edge sword of the holiday season. It’s your most lucrative time of year but it’s also the time of year when return fraud occurs, which cuts into your profits. This year, you don’t have to feel the same pain. Through a secured shared database that monitors a product’s channel history by unique identifier, such as a serial number, you can track an individual item’s status throughout the sales cycle, whether

POS 150
article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 150
article thumbnail

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

article thumbnail

5 building blocks to create a high-performing email CTA

Klaviyo

While engaging subject lines, copy, and value-adds are a huge part in creating high-converting emails, one of the core ways that emails convert is through the use of a call to action, commonly referred to as a CTA. It’s a tactic to get your subscriber to take the desired action. But it’s not enough to simply insert a “Buy Now” button into your email and hang up your cleats.

Other 137
article thumbnail

Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic]

BigCommerce

As an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year. What are Amazon’s Current Selling Fees? Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 per month.

article thumbnail

Breaking Barriers Along The Path To Purchase

RTP blog

By Matthew Tilley, MaxPoint The future of retail is becoming increasingly hard to predict. It is clear that online, mobile and offline channels are converging, but aside from a few first movers, who, how and when convergence will happen to any particular retailer remains a mystery. As retail competitors and consumer expectations escalate, one question remains essential: “How can I make it as easy as possible for people to buy from me?

eCommerce 150
article thumbnail

Expert Q&A: Creating a New Product Category in Ecommerce

Optimizely

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 150
article thumbnail

Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

article thumbnail

The Quick Guide to Inventory Management for Ecommerce

SellBrite

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for launching a new ecommerce in the coming year, you’re likely thinking a lot abo

article thumbnail

How to Make $5,000 an Hour Selling on Amazon

BigCommerce

I get it. You don’t understand the complexity that is selling on Amazon, and you don’t have time to learn it. Don’t worry – I have it covered. I’ve sold tens of millions both on Amazon as a third party seller and tens of millions more directly to Amazon. Those millions sold have been made selling a variety of products, among various industries, at a mix of price points and using several different methods.

article thumbnail

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

RTP blog

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

Gifts 300
article thumbnail

Expert Q&A: Creating a New Product Category in Ecommerce

Optimizely

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 300
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

article thumbnail

How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy

A Better Lemonade Stand

For most entrepreneurs, the thrill of the beginning is addicting. The idea of taking an idea, something so small and abstract, and then turning it into a full-fledged and functioning business is invigorating. Sometimes this feeling can be so exciting, though, that it causes entrepreneurs to lose sight of the end of the road. It […]. The post How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy appeared first on A Better Lemonade Stand.

eCommerce 132
article thumbnail

The Secret Amazon Pricing Strategy to Crush the Competition

BigCommerce

Wrong pricing, fake reviews or just bad customer service can kill your Amazon adventure faster than you think. To many, this makes Amazon complicated, but… Your pricing strategy on Amazon must be dead simple, and lead with the customer in mind. Your goal is to generate as many sales as possible, get authentic product reviews and provide the best customer service to your Amazon customers.

article thumbnail

Smoolis Review: An Ecommerce Platform Built Around Multilingualism

Ecommerce Platforms

One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies. Therefore, you get stuck in a situation where it's difficult to sell to people all over the world. The customers are forced to use currencies or languages that they aren't used to.

article thumbnail

Retail reality: It’s death in the middle

Steve Dennis

I first pointed to what I called “retail’s great bifurcation” literally two years ago today. Though it wasn’t the first time that I had observed what I saw as the impending collapse of the middle. I began writing and speaking about that during 2011. As we emerged from the financial crisis it seemed clear to me that retail brands were faced with the proverbial fork in the road.

Retail 116
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Logojoy Review: Instantly Create a Beautiful & Functional Logo for Your Online Business

A Better Lemonade Stand

In this Logojoy review we’ll be discussing why Logojoy is one of the best and most affordable online logo generators on the market at the moment. The post Logojoy Review: Instantly Create a Beautiful & Functional Logo for Your Online Business appeared first on A Better Lemonade Stand.

Marketing 117
article thumbnail

How Not to Sell on Amazon, According to The Former Head of Selling on Amazon

BigCommerce

The Amazon marketplace is designed to make it easy for practically anyone to list products on the site, including the brands themselves. Add the features of the FBA program , and now companies that haven’t historically fulfilled direct-to-consumer orders can easily handle that operational complexity. Layer in how Amazon’s Buy Box algorithm prefers lower-priced offers to higher-priced ones and competition across different sellers can quickly become a race to the bottom for margins.

article thumbnail

The confession of 2 neglected metrics in eCommerce

Omniconvert

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].

eCommerce 209
article thumbnail

The 12 Best T-Shirt Drop Shipping Services for Your T-Shirt Business

Bootstrapping Ecommerce

This list will fill you in on the top 12 best t-shirt drop shipping services & what they offer so you can easily figure out which one is the right for you. The post The 12 Best T-Shirt Drop Shipping Services for Your T-Shirt Business appeared first on Bootstrapping Ecommerce.

Drop Ship 103
article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Peoplevox e-book offers free guidance to hard-pressed e-commerce retailers

Retail Technology Review

Peoplevox, the e-commerce warehouse and fulfilment software specialist, has announced the availability of 'The Practical Guide to Scaling your Warehouse'.

article thumbnail

Is Your Business a Good Fit for Amazon?

BigCommerce

Amazon has made its marketplace welcoming for newcomers. New sellers will find a platform where it takes only minutes to sign up , and a few more minutes beyond that to get product listings live on the site. With Amazon’s intent to attract as much selection as possible to the marketplace, it makes sense that Amazon wants to make it functionally easy for anyone to start listing products on its site.

article thumbnail

New Data Shows the Reach, Power, and Influence of Digital Retail and Media

Sailthru

A spate of newly available data offers unique insights into just how readily consumers have adopted and adjusted to online shopping and digital media. Consumer behavior isn’t just shifting; it’s already shifted. Now another wave of change is building on this shift, bringing us more shopping via apps, changed buying patterns for consumables, and a rise in multitasking media consumption.

Retail 83
article thumbnail

Improve product page rank on Amazon

Salsify

There are many variables that can impact how your product page ranks on Amazon. And the higher you rank the more likely your brands will be found and bought - both on the ecommerce giant itself and other sales channels. Understanding the Amazon A9 Search Algorithm is critical to improving your product sales and building consumer loyalty.

article thumbnail

Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.