Optimizely
SEPTEMBER 13, 2018
Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. There are more and more brands—including your competitors— vying for consumer attention and money this holiday season. .
RTP blog
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. But contrary to what the industry seems to believe, the truth is that loyalty isn’t built with points — nor the discounts, free shipping or exclusive offers that come with them.
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Kissmetrics
SEPTEMBER 11, 2018
User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.
RTP blog
SEPTEMBER 12, 2018
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign. The Kaepernick selection was undoubtedly polarizing, since he was the leader of the on-field player protests, kneeling during the National Anthem to call attention to racial injustice and social inequality.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
SEPTEMBER 10, 2018
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI.
BigCommerce
SEPTEMBER 10, 2018
BigCommerce is excited to announce the achievement of a major platform milestone: Our Checkout SDK is now generally available. What is the BigCommerce Checkout SDK? The Checkout SDK is a JavaScript library that makes it easy to consume the new Checkout APIs. The Checkout SDK is intended for partners, developers and brands who want to build a custom checkout front-end experience.
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Ecommerce Platforms
SEPTEMBER 14, 2018
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% compared to just 0.5% for sites without it.
Forrester eCommerce
SEPTEMBER 14, 2018
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her.
BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships.
Optimizely
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Omnisend
SEPTEMBER 14, 2018
Black Friday and Cyber Monday are drawing closer, falling on November 23 and November 26 this year. If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns. Why Black Friday email marketing is important Last year, Black Friday Read more The post Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018 appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
SEPTEMBER 12, 2018
You and your PR team have a detailed crisis communications plan. The problem is, it’s wrong. Crisis communication principles have lagged changing expectations of transparency and responsiveness from today’s consumer. Today’s empowered consumers as Forrester calls them have the devices and ability to uncover and share facts – and rumors – even as the crisis […].
BigCommerce
SEPTEMBER 11, 2018
Americans are stressed during the holidays. Their biggest shopping concern? Package delays. It even beats worrying about money. And if customers are worrying about it, you bet merchants are worrying right there with them. Not to mention that with last-minute shoppers making up nearly 30% of online holiday sales , ‘tis truly the season for some ecommerce nail biting.
Optimizely
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
My Wife Quit Her Job
SEPTEMBER 12, 2018
Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship. Today’s topics include the state of dropshipping, the art of negotiation and how emotions affect our decision making.
Forrester eCommerce
SEPTEMBER 14, 2018
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. Most importantly, it can make enterprises gain the agility of disruptive upstarts by injecting scalable intelligence into customer experiences, business process applications, and employee decisions. That’s where predictive analytics and machine learning (PAML) solutions […].
Retail Technology Review
SEPTEMBER 11, 2018
BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs.
Omnisend
SEPTEMBER 14, 2018
Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018. As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales. That’s because nearly 70% of customers abandon carts, and if you don’t take a proactive approach to that, you can Read more The post WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Omniconvert
SEPTEMBER 12, 2018
In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […]. The post A/B Testing. How others do it. appeared first on eCommerce Growth Marketing Blog.
Forrester eCommerce
SEPTEMBER 14, 2018
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. But it’s not just the unicorns that firms are hunting. They’re also chasing the wolpertinger. […].
ecomdash
SEPTEMBER 11, 2018
There’s no more putting it off. The time is ripe for online retailers to start implementing augmented reality (AR) technology, now while it’s still cutting edge. Over the next few years, AR in ecommerce will become the new norm, but if you start now, you can still get a head start over your competition. Almost two years since the launch of Pokemon Go, AR is rapidly becoming mainstream.
Omnisend
SEPTEMBER 11, 2018
We pored through millions of emails sent during 2017’s Black Friday – Cyber Monday weekend to see what is the best time to send Black Friday email. Specifically, we analyzed more than 2.5 million emails sent during the Black Friday period. And these results below may surprise you. But first… Why should you know the best time Read more The post The Absolute Best Time to Send Your Black Friday Emails appeared first on Ecommerce Marketing Automation | Omnisend.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail Technology Review
SEPTEMBER 14, 2018
Following major success in Germany, post-purchase solution parcelLab is expanding into the UK to enable retailers and other companies selling over the internet to deliver the best possible after-sales customer experience and maximise the marketing potential of this part of the customer journey.
Forrester eCommerce
SEPTEMBER 11, 2018
Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shopping, to payments, to even “co-living” communities, the storied “seamless” experience seems to be everywhere. But are the experiences that we think are seamless in fact delivering superior experiences?
A Better Lemonade Stand
SEPTEMBER 11, 2018
In this Beamer Review, learn about how to keep your audience updated with your content & launches in a way that’s more effective than email campaigns. The post Beamer Review: Engage Your Visitors with an On-Site Newsfeed appeared first on A Better Lemonade Stand.
Steve Dennis
SEPTEMBER 13, 2018
Of course the obvious answer is “well, that depends.” As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today’s retail apocalypse narrative is nonsense.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail Technology Review
SEPTEMBER 12, 2018
Descartes Systems UK Ltd has announced that the first successful declarations submitted via HM Revenue and Customs' (HMRC) new Customs Declaration Service in the UK were achieved with Descartes e-Customs.
Forrester eCommerce
SEPTEMBER 10, 2018
What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and where they will want it in 18 months? Existential dread? The exact opposite of why you became a marketer in […].
Sailthru
SEPTEMBER 10, 2018
When it comes to mobile , there are a few key features that can set a brand’s experience apart from the rest. Push notifications, in-app messaging, and rich message centers are table stakes. Today, brands must think of mobile as the great connecter between their digital channels — we all check email, browse web, and use apps from our phones — as well as the means for connecting digital and offline experiences.
Fastr
SEPTEMBER 12, 2018
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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