Optimizely
SEPTEMBER 13, 2018
Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. There are more and more brands—including your competitors— vying for consumer attention and money this holiday season. .
RTP blog
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. But contrary to what the industry seems to believe, the truth is that loyalty isn’t built with points — nor the discounts, free shipping or exclusive offers that come with them.
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Kissmetrics
SEPTEMBER 11, 2018
User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.
RTP blog
SEPTEMBER 12, 2018
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign. The Kaepernick selection was undoubtedly polarizing, since he was the leader of the on-field player protests, kneeling during the National Anthem to call attention to racial injustice and social inequality.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […].
BigCommerce
SEPTEMBER 10, 2018
BigCommerce is excited to announce the achievement of a major platform milestone: Our Checkout SDK is now generally available. What is the BigCommerce Checkout SDK? The Checkout SDK is a JavaScript library that makes it easy to consume the new Checkout APIs. The Checkout SDK is intended for partners, developers and brands who want to build a custom checkout front-end experience.
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Ecommerce Platforms
SEPTEMBER 14, 2018
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% compared to just 0.5% for sites without it.
Forrester eCommerce
SEPTEMBER 10, 2018
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI.
BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships.
Optimizely
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
SEPTEMBER 12, 2018
Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship. Today’s topics include the state of dropshipping, the art of negotiation and how emotions affect our decision making.
Forrester eCommerce
SEPTEMBER 14, 2018
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her.
BigCommerce
SEPTEMBER 11, 2018
Americans are stressed during the holidays. Their biggest shopping concern? Package delays. It even beats worrying about money. And if customers are worrying about it, you bet merchants are worrying right there with them. Not to mention that with last-minute shoppers making up nearly 30% of online holiday sales , ‘tis truly the season for some ecommerce nail biting.
Optimizely
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Omnisend
SEPTEMBER 14, 2018
Black Friday and Cyber Monday are drawing closer, falling on November 23 and November 26 this year. If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns. Why Black Friday email marketing is important Last year, Black Friday Read more The post Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018 appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
SEPTEMBER 12, 2018
You and your PR team have a detailed crisis communications plan. The problem is, it’s wrong. Crisis communication principles have lagged changing expectations of transparency and responsiveness from today’s consumer. Today’s empowered consumers as Forrester calls them have the devices and ability to uncover and share facts – and rumors – even as the crisis […].
Retail Technology Review
SEPTEMBER 11, 2018
BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs.
Fastr
SEPTEMBER 12, 2018
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Omnisend
SEPTEMBER 14, 2018
Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018. As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales. That’s because nearly 70% of customers abandon carts, and if you don’t take a proactive approach to that, you can Read more The post WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
SEPTEMBER 14, 2018
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. Most importantly, it can make enterprises gain the agility of disruptive upstarts by injecting scalable intelligence into customer experiences, business process applications, and employee decisions. That’s where predictive analytics and machine learning (PAML) solutions […].
Retail Technology Review
SEPTEMBER 14, 2018
Following major success in Germany, post-purchase solution parcelLab is expanding into the UK to enable retailers and other companies selling over the internet to deliver the best possible after-sales customer experience and maximise the marketing potential of this part of the customer journey.
Fastr
SEPTEMBER 10, 2018
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Omniconvert
SEPTEMBER 12, 2018
In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […]. The post A/B Testing. How others do it. appeared first on eCommerce Growth Marketing Blog.
Forrester eCommerce
SEPTEMBER 14, 2018
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. But it’s not just the unicorns that firms are hunting. They’re also chasing the wolpertinger. […].
ecomdash
SEPTEMBER 11, 2018
There’s no more putting it off. The time is ripe for online retailers to start implementing augmented reality (AR) technology, now while it’s still cutting edge. Over the next few years, AR in ecommerce will become the new norm, but if you start now, you can still get a head start over your competition. Almost two years since the launch of Pokemon Go, AR is rapidly becoming mainstream.
Omnisend
SEPTEMBER 11, 2018
We pored through millions of emails sent during 2017’s Black Friday – Cyber Monday weekend to see what is the best time to send Black Friday email. Specifically, we analyzed more than 2.5 million emails sent during the Black Friday period. And these results below may surprise you. But first… Why should you know the best time Read more The post The Absolute Best Time to Send Your Black Friday Emails appeared first on Ecommerce Marketing Automation | Omnisend.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail Technology Review
SEPTEMBER 12, 2018
Descartes Systems UK Ltd has announced that the first successful declarations submitted via HM Revenue and Customs' (HMRC) new Customs Declaration Service in the UK were achieved with Descartes e-Customs.
Forrester eCommerce
SEPTEMBER 11, 2018
Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shopping, to payments, to even “co-living” communities, the storied “seamless” experience seems to be everywhere. But are the experiences that we think are seamless in fact delivering superior experiences?
Steve Dennis
SEPTEMBER 13, 2018
Of course the obvious answer is “well, that depends.” As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today’s retail apocalypse narrative is nonsense.
Sailthru
SEPTEMBER 10, 2018
When it comes to mobile , there are a few key features that can set a brand’s experience apart from the rest. Push notifications, in-app messaging, and rich message centers are table stakes. Today, brands must think of mobile as the great connecter between their digital channels — we all check email, browse web, and use apps from our phones — as well as the means for connecting digital and offline experiences.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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