Optimizely

JANUARY 17, 2019

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon. After all, Amazon is cheaper, easier, and has more name recognition than any other brand.

Customer Experience 324

Customer Experience eCommerce Marketing eCommerce Social Media 324

BigCommerce

JANUARY 18, 2019

According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.

eCommerce 407

eCommerce Retail 407

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

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Channel Multichannel Management Marketing 418

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

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Marketing Multi-channel SEO Channel 279

Optimizely

JANUARY 15, 2019

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more?

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Marketing Shopping Carts Games Channel 230

Forrester eCommerce

JANUARY 17, 2019

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].

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B2B Marketing 405

Ecommerce Platforms

JANUARY 16, 2019

Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far. After all, you're not building a community of loyal customers with advertisements on social media or Google. Email marketing is still the way to connect with and engage customers, both new and old.

Payment Services 178

Payment Services Marketing Live Chat Social Media 178

Store Growers

JANUARY 15, 2019

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time.

Shipping Costs 174

Shipping Costs Shipping Article Channel 174

RTP blog

JANUARY 14, 2019

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. We are seeing a shift toward always-on service and a desire for instant gratification, marked by Dell EMC Research’s latest finding. that a consumer’s average attention span as it relates to online activity is six seconds.

Financial Services 150

Financial Services Technology Online Retail Retail 150

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

JANUARY 12, 2019

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

Cryptocurrencies 402

Cryptocurrencies Technology 402

Omnisend

JANUARY 13, 2019

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force. Today, I’m going to go over what email automation is and how you can use it to Read more The post 9 Great Ways to Use Email Automation to Increase Ecommerce Revenue appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 166

eCommerce eCommerce Marketing Marketing 166

Bootstrapping Ecommerce

JANUARY 15, 2019

We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce.

Web Design 156

Web Design eCommerce Conversion Optimization 156

Optimizely

JANUARY 17, 2019

B2B Growth Podcast. The post 869: This ABM Campaign Generated a 66% Response Rate appeared first on Zaius.

B2B 150

B2B 150

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JANUARY 15, 2019

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.

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GetElastic

JANUARY 17, 2019

Hot off the heels of Retail’s Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market. As always, NRF put on quite the assortment of exhibitors and sessions for retailers and brands. Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar.

Retail 150

Retail Blog eCommerce Marketing 150

My Wife Quit Her Job

JANUARY 16, 2019

My wife just closed the books for 2018 and in this episode, I’m going to breakdown the highlights and lowlights of the year for BumblebeeLinens.com. What You’ll Learn. How to overcome bumps in the road. Amazon versus your own online store. What’s worked well this year. The one marketing platform that has been a home run. Other Resources And Books.

Books 120

Books eCommerce Marketing Other 120

Omnisend

JANUARY 17, 2019

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers. Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to Read more The post How to Add Push Notifications to Your Ecommerce Marketing Toolbox appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 141

eCommerce Marketing eCommerce Marketing Omnichannel 141

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

JANUARY 17, 2019

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton with an overture […].

Customer Data 377

Customer Data Customer Experience Customer Marketing 377

GetElastic

JANUARY 17, 2019

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.

Mobile 143

Mobile SEO Technology Reference 143

Ecommerce Platforms

JANUARY 17, 2019

Building an online store used to be considered an extremely difficult task. Even today, you typically need some sort of development knowledge when working with most platforms. In addition, you have to make your own products and figure out a way to package and ship them. However, a combination of the Shopify Lite plan and Oberlo has made it so much easier on merchants.

Shopify 117

Shopify Shipping Costs Merchant Services Payment Services 117

SellBrite

JANUARY 18, 2019

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site. Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing.

Marketing 117

Marketing Social Media Payments SEO 117

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

JANUARY 18, 2019

This video gives a 2 minute summary of the biggest mistake Gillette has made with the “We Believe” campaign, and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: Brands Forget The Rules of Modern Marketing When Crisis […].

Management 374

Management Marketing B2C 374

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

A Better Lemonade Stand

JANUARY 14, 2019

Make your online store feel exciting, bustling, and busy with customers even though you can't actually see any! In this ProveSource review, we show you how. The post ProveSource Spotlight: Create that Busy-Store Feeling with Social Proof Notifications appeared first on A Better Lemonade Stand.

Customer 123

Customer Conversion Optimization 123

TradeGecko

JANUARY 17, 2019

With the rise of digital-born, single-brand beauty and cosmetics companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption. According to a 2017 Deloitte study , older sales channels, such as department stores, are being challenged by online sales and specialty stores. The study also discovered that consumers aren’t as interested in the B2C mass-selling tactics that worked just a few years ago.

Department Stores 114

Department Stores B2C eCommerce Channel 114

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

JANUARY 17, 2019

I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.

Blog 360

Blog 360

GetElastic

JANUARY 18, 2019

The future and development of retail is changing rapidly and is now more purpose driven. For many folks retail was their first job, therefore, the industry as a whole has an instrumental impact on shaping how so many of us learn to work. The overall theme of the 2019 show was on impact and how technology is impacting not only the customer journey, but how retail employees can do their jobs effectively.

Blog 117

Blog Technology Consumer eCommerce 117

Sailthru

JANUARY 15, 2019

For more than 10 years, Sailthru has helped modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. We’re thrilled to announce the next chapter in Sailthru’s story: We’re now a part of CM Group’s family of brands. In addition to Sailthru, CM Group has also acquired Liveclicker , which provides real-time email personalization solutions for marketers.

Customer Retention 107

Customer Retention Multichannel Technology Marketing 107

ESW

JANUARY 14, 2019

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”. The checkout process is where so many brands’ sites stumble.

Merchant Services 103

Merchant Services Payment Services Shipping Costs Shipping 103

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail