Omnisend

DECEMBER 26, 2021

Reading Time: 8 minutes. Starting a new ecommerce business can be a serious challenge. The digital marketplace gets more crowded every year, putting increasing pressure on sellers to optimize every element of their marketing practices. In such a competitive field, even small errors could hold your business back. Even more, these issues can pop up at any point in the customer experience, so it isn’t always easy to determine what’s going wrong.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

Ecommerce Platforms

DECEMBER 27, 2021

The best email automation tools are a must-have investment for today’s growing businesses. Email continues to be the best way of reaching and nurturing your target audience today, and email automation solutions are crucial for sending the right messages at the right time. Around 89% of marketers use email as their primary channel for customer contact, and this would be impossible without email automation software.

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Live Chat Multi-channel Subscription Arts 104

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem. Want more tips and tools to make 2022 a banner year?

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Marketing Consumer Download Games 279

Forrester eCommerce

DECEMBER 28, 2021

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first […].

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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

Kissmetrics

DECEMBER 30, 2021

It has 2.89 billion monthly active users , a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

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GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Forrester eCommerce

DECEMBER 26, 2021

Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst, if you are interested in digital data insights. Start discovering Chiara's best "job-cocktail" to understand if it tastes good to you too. Have a brainstorming with her if you think your relevant priorities are “Collect And Analyze Data For Customer Insights” and “Enable An Insights-Driven Business”.

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Kissmetrics

DECEMBER 27, 2021

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

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Payment Services Information Banking Other 275

GetElastic

DECEMBER 30, 2021

This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research?shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.?. It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.

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Banking Automotive Mobile Technology 148

Retail TouchPoints

DECEMBER 29, 2021

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores. Omnichannel is no longer just about connecting digital and physical offerings but about removing friction from the entire operation, from the warehouse to the front of the store.

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POS Omnichannel Operations Technology 328

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Omnisend

DECEMBER 27, 2021

Reading Time: 9 minutes. Traffic is the lifeblood of online businesses. To increase sales by driving more customers to storefronts, we’ve seen savvy ecommerce entrepreneurs apply a “bolt-on” strategy. This involves acquiring a content site in the same niche or a shoulder niche that sends qualified leads to their online store. This bolt-on strategy is a smart way to expand your marketing strategy.

eCommerce 148

eCommerce Social Media Channel Marketing 148

Kissmetrics

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report.

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GetElastic

DECEMBER 28, 2021

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend.

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Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Wiser

DECEMBER 29, 2021

Phew! 2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. We also published 70 blogs in 2021! We covered pricing tips, in-store execution, eCommerce ideas, shopper behavior, and much more.

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Kissmetrics

DECEMBER 31, 2021

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

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Customer Data Travel Customer Improvements 251

GetElastic

DECEMBER 29, 2021

With every year, new trend reports aim to predict the future for the years to come. Within the world of eCommerce, we've seen drastic shifts in customer behavior and expectations imposed by the Covid-19 pandemic. However, these proved to accelerate the future predictions rather than depart from expectations. While some brands were able to adapt quickly, many struggled to keep up and eCommerce managers were left wondering first, how to catch up and second, how to ensure their brands wouldn’t fall

eCommerce 147

eCommerce Mobile Multi-channel B2C 147

Retail TouchPoints

DECEMBER 31, 2021

Labor shortages in industries that had previously relied on multiple job seekers — even for low-paying jobs — have been one of retail’s biggest challenges in 2021. It’s not just a seasonal issue: several industry experts believe the dearth of employees could extend into 2022, forcing retailers to rethink not just recruitment but their entire approach to hiring, training and employee retention.

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Retail Home Furnishings Shipping Costs Electronics 312

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

MakeWebBetter

DECEMBER 29, 2021

With online shopping nearly hitting 4 trillion in 2020, online eCommerce stores might feel the need to upscale or increase the existing scalability of their stores. eCommerce website pages are amongst one of the integral portions of your website. This is because these pages are responsible for directly generating revenue for your company. Keeping this […].

WooCommerce 147

WooCommerce eCommerce Customer Experience Marketing 147

Kissmetrics

DECEMBER 29, 2021

What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts.

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Management Download Information Other 249

RetailDive

DECEMBER 30, 2021

While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer.

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Retail 122

Retail TouchPoints

DECEMBER 29, 2021

D2C as a business model has always been around. We’ve seen it from the street sellers to the door-to-door salespeople who knew us by name and preferences. In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to ea

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Social Media Beauty and Health B2C Subscription 306

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Inflow Insights

DECEMBER 27, 2021

Let’s say you’re a boutique online bakery that wants to increase sales. Your brief digital marketing education tells you content is key to driving traffic and, ultimately, revenue for your online business. So, you decide to write about a topic you know better than anyone else: “How to Make Chocolate.”. Your blog is well-researched with high-quality content that includes a helpful step-by-step guide and video of you making chocolate.

eCommerce 108

eCommerce SEO Information Blog 108

Ecommerce Platforms

DECEMBER 30, 2021

In this FreshBooks review, we’ll be looking at one of the most popular tools for small business accounting on the market and exploring whether it’s as valuable as it seems. When it first started, FreshBooks was a simple but effective invoicing solution. Over the years, the solution expanded, offering new features for business money management. Today, FreshBooks helps business owners and freelancers from all walks of life to handle their ingoing and outgoing cash more effectively.

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Payment Services Payments Mobile Management 104

eCommerce CEO

DECEMBER 31, 2021

With ecommerce, fortunately nowadays it’s relatively simple to get your products listed on social media sites through a variety of the best social media management. Read more.

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Social Media Management eCommerce 98

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021. Consumers in every age bracket are in fraudsters’ sights.

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Merchant Services Customer Payment Services Social Media 298

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Fabric Blog

DECEMBER 30, 2021

If the past two years are any indication, we are still in the early days of a disruptive megatrend that’s driving e-commerce penetration around the globe. With worldwide retail e-commerce sales expected to climb 16.8% and reach $4.9 trillion in 2021, the steady march towards the new digital economy will likely intensify in the years ahead.

eCommerce 98

eCommerce eCommerce Design Retail Article 98

Ecommerce Platforms

DECEMBER 29, 2021

The best Sendinblue alternatives offer an effective way to enhance your email marketing automation strategy without relying on Sendinblue. While it’s fair to say Sendinblue is one of the more appealing choices for email marketing today, thanks to its versatility, advanced features and low prices, it’s far from the only option. Sendinblue offers a reliable email approach to email automation, with the option to trigger campaigns using website engagement behavior.

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Omnichannel Live Chat Social Media Multi-channel 104

SheerID

DECEMBER 29, 2021

Learn how premier outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.

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Outdoor Customer Blog 88

Retail TouchPoints

DECEMBER 29, 2021

As with most industries, the pandemic accelerated processes that were well underway in the interior design sphere during the past few years. Thanks to the latest technological developments, the warehouse-first marketing approach has been losing steam, and online purchases are taking the lead. Virtual reality functions and applications are emerging as innovative solutions to fulfill customers’ demands, playing a crucial role when facing the industry’s most pressing challenges.

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Hobbies Outdoor Technology Arts 279

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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