Prisync
JUNE 14, 2018
You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online. Despite your position, at some point, you may have battled with selling your products on an online marketplace or selling your products on your own hosted website.
Optimizely
JUNE 14, 2018
When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly recognizable because the company has a consistent message at all times.
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eCommerceFuel
JUNE 15, 2018
Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. We’re picking up the conversation we started last week on leveraging Kickstarter, but we shift gears to talk about how Adam’s company has cultivated and maintained such an awesome culture (while still managing to create super high-quality products), which marketing tactics are giving them the best ROI, and more.
Forrester eCommerce
JUNE 15, 2018
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JUNE 11, 2018
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
BigCommerce
JUNE 13, 2018
As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not. And each state’s regulation on sales tax and shipping charges is not always clear and concise.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 14, 2018
Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].
Kissmetrics
JUNE 12, 2018
When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form of content that you barely see on Google? Well, technically two forms of content.
BigCommerce
JUNE 13, 2018
One of the more common ecommerce business models is to buy products at wholesale or retail and then turn around and resell those items for a profit online. But sales tax can throw a monkey wrench in those works. You will generally be required to pay sales tax on these purchases, even if you just intend to enter them into inventory in your online store.
Optimizely
JUNE 12, 2018
I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JUNE 14, 2018
Amazon is on the tip of the tongue when folks analyze the retail sector or try to craft strategies to save or reenergize retail brands. Sure, Amazon is reshaping the retail sector, causing turmoil for most and devastation to some. But that point is misleading and dangerous to brands looking for a single villain or […].
Kissmetrics
JUNE 11, 2018
There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to believe? Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do.
BigCommerce
JUNE 13, 2018
Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start. What is certain is that there are two things every business can do to succeed when it comes to taxes: Be on time. Be organized. Once you’ve embraced these two mentalities, there are actionable steps you can take to avoid penalties and fees, as well as alleviate yourself from spending to
My Wife Quit Her Job
JUNE 13, 2018
As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy. In this episode, I’m going to formally announce my new business with my partner Toni Anderson! Click Here To Add Your Brand To Our Next Sweepstakes What You’ll Learn Why giveaways are a great way to grow your email list How our new service works Why it&
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 14, 2018
Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically. To get the conversation going, Tracy Eiler, InsideView’s […].
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
Bootstrapping Ecommerce
JUNE 11, 2018
This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce.
RTP blog
JUNE 13, 2018
Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020. Or he might follow the lead of other business world “retirees” like Bill Gates and Michael Bloomberg, using his voice and wealth to support causes he believes in.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JUNE 14, 2018
The design market is hotter than ever — especially for human-centered design, which is the right way to do it. There are more jobs, more spending, and more executive interest. But what if your company doesn’t really get design? Or what if you need help because you can’t support a full design team? Or what […].
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits.
SellBrite
JUNE 13, 2018
If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work?
RTP blog
JUNE 11, 2018
By Andi Simon, Simon Associates You don’t have to look far to see the massive changes that brick-and-mortar retailers face today. The challenges are everywhere. Generations that used to buy goods from actual stores are being replaced by waves of people, particularly Millennials, who have mastered the art of online shopping. E-Commerce providers have enormous power.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JUNE 12, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […].
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
TradeGecko
JUNE 15, 2018
As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!
Ecommerce Platforms
JUNE 14, 2018
If you've ever wondered whether or not you're leaving money on the table with your current payment gateway, the answer is probably yes. The world of online payments is rather cluttered and filled with complicated information that makes it difficult for you to understand which rates are best for your company. Sometimes you might be better off accepting through one payment processor when the customer is from India.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JUNE 13, 2018
This is an amazingly accelerated time to be alive. During my nearly fifty years on the planet, we have increased by many orders of magnitude the knowledge that we have about our own existence. Research into the ultimate origins and functions of things ranging from life itself to skills and traits like language or culture […].
A Better Lemonade Stand
JUNE 15, 2018
In this article we discuss in detail what exactly ecommerce is, how to start an ecommerce business, how to run an ecommerce website and much more. The post What is Ecommerce? appeared first on A Better Lemonade Stand.
TradeGecko
JUNE 15, 2018
As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!
Inflow Insights
JUNE 12, 2018
Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. As a result, they have a lower cost-per-click (CPC) than other ads on the page and a higher click-through-rate (CTR). Relevance is the singular most important factor Google uses to determine an ad’s quality score , which the marketing platform uses to set the auction price for
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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