Sat.Nov 06, 2021 - Fri.Nov 12, 2021

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Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands

Forrester eCommerce

To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.

Marketing 370
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5 Social Media Content Hacks to Skyrocket Your Growth

Kissmetrics

Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.

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Lorry Destainville Explains How to Reach New Audiences with TikTok at Make it Big 2021

BigCommerce

With over one billion monthly users worldwide, one could say TikTok is going viral on the social commerce scene.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today. Curious about how consumer attitudes and behaviors are evolving? Check. Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment?

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Predictions 2022: The Global Public Sector Will Transform Itself — And Society

Forrester eCommerce

In the coming year, the global public sector will respond to major economic and social trends with actions that reverberate throughout the world’s economy. Learn more in this overview of our 2022 predictions.

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How to Turn Instagram Followers into Instagram Sales

Kissmetrics

We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.

More Trending

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American Eagle Hedges Against Supply Chain Challenges with $350M Acquisition

Retail TouchPoints

As issues in the supply chain continue to make headlines, American Eagle Outfitters (AEO) has bought its second logistics company in less than three months. Following the acquisition of parcel delivery company AirTerra in late August, the retailer this week acquired in-market fulfillment operator Quiet Logistics for $350 million in cash. Hailed by the retailer as the next step in “AEO’s ongoing supply chain transformation,” Quiet Logistics uses state-of-the-art technology and robotics to provide

Supplies 324
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The Sales Talent Divide And Three Things Sales Leaders Can Do

Forrester eCommerce

Sales leaders face serious challenges in attracting and retaining diverse sales talent. Future Forum research, in a survey of thousands of workers and managers globally, shows a divide in work satisfaction and flexibility between executives and employees, especially those in non-white, male demographics. For example, 44% of executives want to work from the office everyday […].

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How to Pull Content Ideas From What’s Trending on YouTube

Kissmetrics

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.

Article 293
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What is Wix ADI? The Complete Guide

Ecommerce Platforms

Wix ADI is one of the most impressive website building solutions available right now. The AI system belongs to the Wix website builder. Wix is one of the most popular website building tools in the world today. Praised for an excellent combination of robust features and simplicity, Wix ADI ensures companies of all sizes can easily get started online with virtually no prior experience in website building.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson. Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marke

Supplies 323
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Closing The B2B Trust Gap

Forrester eCommerce

We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives. When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […].

B2B 369
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How Do Influencers and Businesses Make Money on Snapchat?

Kissmetrics

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.

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Shopify vs Joomla (Nov 2021): Which Ecommerce Platform is Better?

Ecommerce Platforms

If you're looking to launch an online store, then you're probably in the process of researching different eCommerce solutions. There are tons of options out there, two of them being Shopify and Joomla. Although each solution enables you to build an online store, they're very different frameworks. That said, let's dig into this Shopify vs Joomla review.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Dollar General Teams with DoorDash for Same-Day Delivery from 9,000+ Stores

Retail TouchPoints

Dollar General is the latest retailer to dive into delivery, partnering with DoorDash to offer same-day service from more than 9,000 stores — and with plans to expand to more than 10,000 locations by December 2021. The two companies first partnered for a 600 -store pilot program in summer 2021. Shoppers can order products, including food, snacks and cleaning supplies, for same-day delivery through the DoorDash app or website.

Supplies 319
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Predictions 2022: Top-Tier Manufacturers Will Prioritize Creativity And Sustainability

Forrester eCommerce

Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.

Supplies 368
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Organic LinkedIn Marketing Tips

Kissmetrics

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Building your organic LinkedIn reach is all about being authentic and offering value.

Marketing 272
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Bing Ads vs Google Ads

Groove

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. If your marketing team could benefit from a team of PPC experts, we encourage working with an eCommerce agency that understands the differences and benefits of Bing Ads vs Google Ad

PPC 195
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Handling Holiday Fulfillment: How BOPIS, Transparency and Multiple Delivery Options Can Win the Season

Retail TouchPoints

Labor shortages, stressed supply chains and a major emphasis on ecommerce have turned fulfillment into one of the biggest challenges retailers will face in the 2021 holiday season. Kearney expects holiday 2021 ecommerce sales to hit $206 billion , an increase of 12% to 13% over the previous year — and that’s on top of the 32% year-over-year surge in digital sales recorded by Adobe Analytics in 2020.

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What The US Infrastructure Bill Means To You

Forrester eCommerce

After months of negotiations in Congress, The Infrastructure Investment and Jobs Act is about to become law. This new law will address specifics such as climate change, sustainability, and cybersecurity that all have specific requirements which in turn will drive your policy and regulation in the future. If you do business with the US federal […].

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The Roadmap To B2B SEO Success [Free Webinar on November 16th]

Kissmetrics

Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

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How to Make Money on TikTok Without The Unrealistic Hype

Ecommerce Platforms

How to make money on TikTok? Is it really possible? Whether you’re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions. In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you: Addison Rae Easterling, $5 million (84.3M TikTok followers).

Payments 193
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Walmart Delivery Trucks in Bentonville Go Fully Driverless

Retail TouchPoints

Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark. The multi-temperature self-driving box trucks have been navigating a “complex urban route” between a Walmart dark store and a Neighborhood Market since August. According to Gatik, this is the first time that an autonomous trucking company has removed the safety driver from a commercial delivery route on the “middle mile” anywhere in the world.

Workshop 304
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Predictions 2022: Payments Gets The Hollywood Treatment

Forrester eCommerce

Blockbuster IPOs will light up the headlines in the coming year, while digital wallets and QR codes trigger a “back to the future” moment for consumers. Explore what's ahead for the payments industry.

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Leading Brands Celebrate Veterans Day With Amazing Deals

SheerID

Leading brands honor and recognize active-military and veterans with exclusive deals available through SheerID.

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How To Manage WooCommerce Contacts With Nimble CRM?

MakeWebBetter

Every customer to your WooCommerce store is a business contact. These contacts are a crucial part of your online store business. Business contacts include details — first name, second name, email address, phone number, address, date of interaction, date of birth, purchased services or product, sale amount, order Id, etc. Overall, a single contact involves […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Macy’s Commits to $15 Minimum Wage Chainwide by May 2022

Retail TouchPoints

Macy’s has become the latest retailer to increase wages as a lure for increasingly hard-to-find employees, and has added a debt-free education benefit that will total approximately $35 million over the next four years as another “sweetener.”. The retailer already has phased in the $15 per hour minimum wage across several markets and plans to hit this target nationally for both new and current associates by May 2022.

Books 299
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Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].

B2B 338
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SheerID to Verify NASCAR Military and Veteran Discounts For 2022 Racing Season

SheerID

SheerID helps NASCAR verify military and veterans for a promotional campaign providing exclusive ticket discounts for select NASCAR races throughout the 2022 race season.

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380: The Latest Crackdown And How Amazon’s Practices Are Killing Your Business With Mike Jackness And Dave Bryant

My Wife Quit Her Job

Today, I have 2 very special guests on the show, Mike Jackness and Dave Bryant. Dave and Mike run the Ecom Crew podcast where they help other entrepreneurs grow their Ecommerce businesses. Be sure to check out their show on your favorite podcast app! In this episode, we cover what’s happening on Amazon right now and how it’s silently killing your ecommerce business.

Books 156
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt