Forrester eCommerce
NOVEMBER 12, 2021
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
Kissmetrics
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.
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BigCommerce
NOVEMBER 9, 2021
With over one billion monthly users worldwide, one could say TikTok is going viral on the social commerce scene.
Retail TouchPoints
NOVEMBER 11, 2021
The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today. Curious about how consumer attitudes and behaviors are evolving? Check. Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
NOVEMBER 9, 2021
In the coming year, the global public sector will respond to major economic and social trends with actions that reverberate throughout the world’s economy. Learn more in this overview of our 2022 predictions.
Kissmetrics
NOVEMBER 12, 2021
We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.
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Retail TouchPoints
NOVEMBER 8, 2021
As issues in the supply chain continue to make headlines, American Eagle Outfitters (AEO) has bought its second logistics company in less than three months. Following the acquisition of parcel delivery company AirTerra in late August, the retailer this week acquired in-market fulfillment operator Quiet Logistics for $350 million in cash. Hailed by the retailer as the next step in “AEO’s ongoing supply chain transformation,” Quiet Logistics uses state-of-the-art technology and robotics to provide
Forrester eCommerce
NOVEMBER 9, 2021
Sales leaders face serious challenges in attracting and retaining diverse sales talent. Future Forum research, in a survey of thousands of workers and managers globally, shows a divide in work satisfaction and flexibility between executives and employees, especially those in non-white, male demographics. For example, 44% of executives want to work from the office everyday […].
Kissmetrics
NOVEMBER 10, 2021
Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.
Ecommerce Platforms
NOVEMBER 8, 2021
Wix ADI is one of the most impressive website building solutions available right now. The AI system belongs to the Wix website builder. Wix is one of the most popular website building tools in the world today. Praised for an excellent combination of robust features and simplicity, Wix ADI ensures companies of all sizes can easily get started online with virtually no prior experience in website building.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
NOVEMBER 9, 2021
As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson. Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marke
Forrester eCommerce
NOVEMBER 11, 2021
We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives. When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […].
Kissmetrics
NOVEMBER 10, 2021
When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.
Groove
NOVEMBER 12, 2021
Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. If your marketing team could benefit from a team of PPC experts, we encourage working with an eCommerce agency that understands the differences and benefits of Bing Ads vs Google Ad
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
NOVEMBER 12, 2021
Dollar General is the latest retailer to dive into delivery, partnering with DoorDash to offer same-day service from more than 9,000 stores — and with plans to expand to more than 10,000 locations by December 2021. The two companies first partnered for a 600 -store pilot program in summer 2021. Shoppers can order products, including food, snacks and cleaning supplies, for same-day delivery through the DoorDash app or website.
Forrester eCommerce
NOVEMBER 11, 2021
Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.
Kissmetrics
NOVEMBER 11, 2021
Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Building your organic LinkedIn reach is all about being authentic and offering value.
Ecommerce Platforms
NOVEMBER 8, 2021
How to make money on TikTok? Is it really possible? Whether you’re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions. In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you: Addison Rae Easterling, $5 million (84.3M TikTok followers).
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
NOVEMBER 9, 2021
Labor shortages, stressed supply chains and a major emphasis on ecommerce have turned fulfillment into one of the biggest challenges retailers will face in the 2021 holiday season. Kearney expects holiday 2021 ecommerce sales to hit $206 billion , an increase of 12% to 13% over the previous year — and that’s on top of the 32% year-over-year surge in digital sales recorded by Adobe Analytics in 2020.
Forrester eCommerce
NOVEMBER 10, 2021
After months of negotiations in Congress, The Infrastructure Investment and Jobs Act is about to become law. This new law will address specifics such as climate change, sustainability, and cybersecurity that all have specific requirements which in turn will drive your policy and regulation in the future. If you do business with the US federal […].
Kissmetrics
NOVEMBER 11, 2021
Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.
SheerID
NOVEMBER 9, 2021
Leading brands honor and recognize active-military and veterans with exclusive deals available through SheerID.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
NOVEMBER 8, 2021
Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark. The multi-temperature self-driving box trucks have been navigating a “complex urban route” between a Walmart dark store and a Neighborhood Market since August. According to Gatik, this is the first time that an autonomous trucking company has removed the safety driver from a commercial delivery route on the “middle mile” anywhere in the world.
Forrester eCommerce
NOVEMBER 10, 2021
Blockbuster IPOs will light up the headlines in the coming year, while digital wallets and QR codes trigger a “back to the future” moment for consumers. Explore what's ahead for the payments industry.
MakeWebBetter
NOVEMBER 9, 2021
Every customer to your WooCommerce store is a business contact. These contacts are a crucial part of your online store business. Business contacts include details — first name, second name, email address, phone number, address, date of interaction, date of birth, purchased services or product, sale amount, order Id, etc. Overall, a single contact involves […].
SheerID
NOVEMBER 11, 2021
SheerID helps NASCAR verify military and veterans for a promotional campaign providing exclusive ticket discounts for select NASCAR races throughout the 2022 race season.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
NOVEMBER 9, 2021
Macy’s has become the latest retailer to increase wages as a lure for increasingly hard-to-find employees, and has added a debt-free education benefit that will total approximately $35 million over the next four years as another “sweetener.”. The retailer already has phased in the $15 per hour minimum wage across several markets and plans to hit this target nationally for both new and current associates by May 2022.
Forrester eCommerce
NOVEMBER 8, 2021
Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].
My Wife Quit Her Job
NOVEMBER 9, 2021
Today, I have 2 very special guests on the show, Mike Jackness and Dave Bryant. Dave and Mike run the Ecom Crew podcast where they help other entrepreneurs grow their Ecommerce businesses. Be sure to check out their show on your favorite podcast app! In this episode, we cover what’s happening on Amazon right now and how it’s silently killing your ecommerce business.
Omniconvert
NOVEMBER 10, 2021
Discover Tim Kilroy’s advice for digital marketing agencies that search for a healthy, growth-oriented approach to the constantly changing environment. The post Tim Kilroy: Grow beyond metrics that make you look good as a digital marketing agency appeared first on Omniconvert Ecommerce Growth Blog.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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