FastSpring
JANUARY 7, 2021
By nature, humans are creatures of habit. Of course, this is no secret to parents of young children. All it takes is a few cycles of listening to the Thomas The Tank Engine theme song over and over and over and over and over and over for parents to learn that kids like what’s familiar. Yes, kids love watching the same movie, playing with the same toys, and eating the same kinds of foods repeatedly.
FastSpring
JANUARY 5, 2021
When you were starting your online business, you probably weren’t thinking about how exciting the billing process would be unless you’re a trained accountant and love documentation, of course. You’re probably more interested in developing new products and creating business solutions. Regardless of your professional motivations, billing and invoicing is a vital part of any successful business.
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RetailDive
JANUARY 4, 2021
To keep up with young shoppers, retailers need to provide experiences that offer both instant gratification and the flexibility to enable a frictionless shopping experience.
Forrester eCommerce
JANUARY 5, 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
JANUARY 6, 2021
The ecommerce industry has been continually growing and changing over the last few decades, and those changes accelerated with the…
Groove
JANUARY 4, 2021
Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Paid Media Strategy: Increasing This Client's CVR & Revenue.
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Forrester eCommerce
JANUARY 8, 2021
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated – not just historical views of performance but actionable insights to guide decisions.
BigCommerce
JANUARY 4, 2021
This material does not constitute legal advice and is only for general informational purposes.
Retail TouchPoints
JANUARY 7, 2021
Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. According to Nielsen, the U.S. sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
Kissmetrics
JANUARY 5, 2021
Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JANUARY 8, 2021
Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. That being said, many of the […].
BigCommerce
JANUARY 5, 2021
The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions.
Retail TouchPoints
JANUARY 4, 2021
The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide. However, as social distancing reduces footfall and revenue in physical shops, placing malls and main streets at risk, ecommerce is experiencing record levels of growth. In the coming years, this booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implemen
Kissmetrics
JANUARY 2, 2021
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JANUARY 5, 2021
Compensation is not always the most important sales motivator. Assessing your team on three factors will determine the influence it has to drive sales.
Groove
JANUARY 8, 2021
If you thought that the fulfillment, shipping and delivery process was difficult during the 2020 holiday season, you may be in for an unpleasant surprise the weeks following the holidays. With online returns expected to hit record highs, many eCommerce retailers must adjust their business operations and return policies to ensure a positive customer experience. eCommerce Returns: What To Expect In Early 2021.
Retail TouchPoints
JANUARY 5, 2021
Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021.
Kissmetrics
JANUARY 5, 2021
If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JANUARY 8, 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup. It was a perfect storm of challenge and consequence, […].
Ecommerce Platforms
JANUARY 8, 2021
When it comes to selling products online, there are tons of options to consider these days. Business leaders can choose to build their own online store, complete with access to a payment processor, subscription, and membership options, and so much more. Alternatively, for some beginners, the better option might be to simply sell through an existing marketplace, like eBay, or Etsy.
Retail TouchPoints
JANUARY 6, 2021
Walgreens Boots Alliance will sell its Alliance Healthcare wholesale business to AmerisourceBergen Corporation for approximately $6.5 billion. The transaction will let Walgreens focus on its core retail pharmacy businesses, expand its offerings and accelerate progress on strategic priorities. Additionally, Boots and AmerisourceBergen will strengthen their strategic partnership by extending and expanding their commercial agreements.
Kissmetrics
JANUARY 6, 2021
The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JANUARY 8, 2021
For the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both start-ups and large companies to meet prospects, generate leads, sign deals […].
Omnisend
JANUARY 6, 2021
Reading Time: 8 minutes. Optimizing an ecommerce marketing strategy can seem like a daunting task these days. With countless new tools, plugins, and software platforms it can be difficult to know where to start. Luckily, it doesn’t have to be so complicated. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.
Retail TouchPoints
JANUARY 6, 2021
With the rising number of positive COVID-19 cases throughout the United States, the “most wonderful time of the year” is becoming the “most dangerous time of the year” for retailers and their customers. After an already difficult and trying year, what do they need to know to keep their employees and customers safe while keeping their doors open? . First, as a bit of comfort, retailers should be aware that in many states, including Ohio, Iowa, Kansas, Louisiana, Missouri, North Carolina, Oklahoma
Kissmetrics
JANUARY 8, 2021
Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JANUARY 7, 2021
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave™ […].
SellBrite
JANUARY 5, 2021
Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to 30% for consumers age 18–44.” EBay’s approach to reviews is unique in that it’s reciprocal.
Retail TouchPoints
JANUARY 6, 2021
Jon Elder gives credit where it’s due: selling on the Amazon Marketplace and using Fulfillment by Amazon (FBA) services offer brands enormous opportunities. (Of course, he may be prejudiced, having grown his own Amazon FBA business from scratch to $10 million in sales within five years.) The combination of access to many millions of potential customers and the warehousing, fulfillment and returns services bundled under FBA is a powerful one, according to Elder.
Kissmetrics
JANUARY 5, 2021
There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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