FastSpring
JANUARY 20, 2021
As an ecommerce business, the most important part of your store is your checkout. The checkout process is your “make it or break it” moment that will either convince your customer to click “buy” or leave your store altogether. Sadly, an average of 68.07% of online shopping carts are left abandoned, leaving merchants across the globe with billions of dollars in lost sales.
RetailDive
JANUARY 19, 2021
From store closures to foot traffic, here are various ways that the global health crisis impacted retail, and what it could mean for the future.
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Retail TouchPoints
JANUARY 20, 2021
Picture yourself walking into a mattress store. Your hips and back hurt from your sagging mattress. You’re tired, you’re irritable — and you are in desperate need of a sleep solution. You’ve spent countless hours doing research online, most of it during those sleepless nights, but couldn’t decide whose claims to believe. And to make things worse, you are now being bombarded with online mattress ads.
Forrester eCommerce
JANUARY 21, 2021
Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JANUARY 22, 2021
Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.
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Forrester eCommerce
JANUARY 18, 2021
I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times. In 2010, for example, we focused on “How To Communicate And Promote Security To Gain Influence And […].
Steve Dennis
JANUARY 21, 2021
“Great brands don’t chase customers; customers chase great brands.” Gary Friedman , CEO Restoration Hardware. If we learned anything during the past couple of decades of digital disruption it should have been this: Even very good is no longer good enough. In a world where media, information, product choice, distribution access, delivery convenience and connection are no longer scarce, to be anything less than remarkable is often to be ignored.
Kissmetrics
JANUARY 20, 2021
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.
Retail TouchPoints
JANUARY 18, 2021
The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies continued to break advertising records throughout the remainder of 2020.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JANUARY 21, 2021
As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.
Steve Dennis
JANUARY 18, 2021
Earlier this month, as part of a previously disclosed three-year store closure plan, Macy’s announced it would shutter an additional 45 locations this year. Like most of its moderate department store brethren, Macy’s has gone from being a highly productive, traffic-driving mall anchor tenant to a long-suffering, chronic under-performer. During the past five years, when the stock market has nearly doubled, Macy’s has lost about three quarters of its value.
Kissmetrics
JANUARY 22, 2021
If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.
Retail TouchPoints
JANUARY 20, 2021
Iconic luxury retailer Barneys New York has been brought back to life inside Saks Fifth Avenue ’s New York City flagship via a new department experience called Barneys at Saks. A standalone Barneys at Saks store will open on Jan. 25 in Greenwich, Conn. Barneys New York declared bankruptcy a little more than a year ago, and then sold its assets for $271 million to Authentic Brands , which in turn licensed the luxury brand to Saks Fifth Avenue in North America.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JANUARY 19, 2021
Customers don’t buy technology. They don’t even buy products. They buy into the promise of a brand and then measure its delivery through outcomes. How do you squeeze 60 football fields into inches? By taking the world’s largest trade show, stretching about 3 million square feet, boasting 170,000-strong attendance, and turning it into an all-digital […].
MakeWebBetter
JANUARY 21, 2021
All your customers are partners in your mission! – Shep Hyken Let me say it straightforwardly! Your business will die. You will make no progress and no revenue. You won’t have money to pay your bills. You will fail to give salary to your employees, uncertainty will prevail, life will turn miserable, and you will […]. The post How to Get The First 20 Customers For Your Online Store?
Kissmetrics
JANUARY 21, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do sites like Bloomberg, Disney, BBC America, MTV, and Facebook have in common? They all use the WordPress content management system (CMS) to power their websites. Honestly, we aren’t surprised. WordPress is awesome. But while it does offer lots of flexibility in features, there’s still a certain extent of functionality missing from the core software.
Retail TouchPoints
JANUARY 20, 2021
Since 2011, the Retail Orphan Initiative (RetailROI) has worked with the retail industry to raise funds to help vulnerable children worldwide. In that time, the organization has mobilized more than $4 million to help more than 229,000 children. Its annual event has been held in New York City on the Saturday prior to the NRF Big Show, bringing together retail executives and solution providers with a variety of charities and people who have benefitted from the group’s work.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JANUARY 19, 2021
Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results.
My Wife Quit Her Job
JANUARY 20, 2021
Today I’m really happy to have Arree Chung back on the show. If you don’t remember Arree, he’s an award-winning author, illustrator, and international speaker. His books have been named the best books of the year by NPR, Kirkus Reviews, and Amazon and are sold in over 11 countries. He’s also a student in my Create a Profitable Online Store course. In this episode, we’ll discuss how he launched his new business venture that has generated him 7 figures in revenue as an artist.
Kissmetrics
JANUARY 18, 2021
About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!).
Retail TouchPoints
JANUARY 22, 2021
No part of retail ever truly stops changing, but some aspects are seeing larger, faster shifts than others, particularly due to the impact of the COVID-19 pandemic. The IDC FutureScape 2021 webinar took a close look at some of the biggest, most impactful developments retailers can expect in the coming years. The overarching theme of the presentation was the need for retailers to keep up with shoppers’ demands.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JANUARY 19, 2021
For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who eagerly experiment with new brands and products, use sophisticated personal technology, expect digital seamlessness, shrewdly navigate online information, and are motivated by high levels of self-efficacy. Over the years, we’ve observed empowered consumers reach for […].
Omniconvert
JANUARY 21, 2021
CVO for high-ticket dropshipping is a definite must since you sell high-ticket products or expensive items, so you should build customer trust. The post Customer Value Optimization for High-Ticket Dropshipping appeared first on Omniconvert Ecommerce Growth Blog.
Kissmetrics
JANUARY 21, 2021
The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its beta release on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.
Retail TouchPoints
JANUARY 20, 2021
There’s a somewhat cynical (and often accurate) saying: No matter what happens, the rich get richer. Translated into the world of online marketplaces, it’s certainly true that the massive COVID-19 shift to ecommerce was a boon to the biggest marketplaces: Amazon , Alibaba , eBay and Walmart. But the unprecedented rising tide also lifted a lot of the smaller boats, according to Mike Shapaker, CMO of ChannelAdvisor , which provides solutions and services to marketplace sellers.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JANUARY 19, 2021
During the pandemic, devastated customers reached out to customer service organizations to seek advice or support. In doing so, customer service became the lifeline for these customers. This dynamic helped elevate the importance of customer service organization within companies as they nurtured customers in order to retain their loyalty – and revenue.
GetElastic
JANUARY 19, 2021
As we continue to assess the implications of the COVID pandemic on consumer buying behaviors and expectations, brands will need to constantly evaluate their Go-To-Market strategies in order to remain relevant and be successful. In light of these new realities, Gartner has analyzed the market implications and published predictions you should consider as application leaders in their Predicts 2021 Report.
Kissmetrics
JANUARY 19, 2021
With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.
Retail TouchPoints
JANUARY 19, 2021
The National Retail Federation (NRF) has moved Chapter 2 of its 2021 Big Show from an in-person to a virtual event. The decision was made because the Javits Center, which hosts the annual Big Show, will be unavailable during the first week of June. The facility is currently being used as a vaccine distribution venue for New York City residents, an evolution of its earlier role as a field hospital.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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