Forrester eCommerce
APRIL 22, 2021
Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation and a record number of brands have responded in a big way by announcing net-zero or carbon neutral commitments, establishing targets to reduce GHG emissions, […].
Kissmetrics
APRIL 22, 2021
Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind.
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RetailDive
APRIL 19, 2021
Consumers returned $428 billion in merchandise last year. Retailers need to change systems for the sake of the environment and the bottom line.
Retail TouchPoints
APRIL 23, 2021
Retail TouchPoints and design:retail have selected the next class of the 40 Under 40 — the top 40 professionals in the retail industry under the age of 40 who are paving the way for the next era of retail. This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
APRIL 20, 2021
We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].
Kissmetrics
APRIL 23, 2021
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
APRIL 21, 2021
Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than 1.7 million merchants. The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest.
Forrester eCommerce
APRIL 22, 2021
There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].
Kissmetrics
APRIL 19, 2021
Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.
Groove
APRIL 20, 2021
Whether you're just getting started with eCommerce SEO or are a seasoned professional, it's always beneficial to ask for help from others when you stumble upon a problem you can't fix on your own. Though the payoff of SEO optimization doesn't happen overnight, you'll be proud when your pages rank on search engine results pages (SERPs) and see that your efforts paid off.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
APRIL 22, 2021
Dollar General is planning to hire 20,000 new employees in spring 2021 as it begins the process of opening 1,050 new stores , remodeling 1,750 existing locations and relocating 100 stores by the end of the year. To help onboard and guide both new and current employees, the retailer has entered an employee training partnership with Axonify. Dollar General will utilize the Axonify training platform and content marketplace to enable continuous, personalized business learning and development to its
Forrester eCommerce
APRIL 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].
Kissmetrics
APRIL 20, 2021
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.
BigCommerce
APRIL 19, 2021
As customer expectations rise around the entire shopping experience, from discovery to delivery, the competition has also closed in, making…
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
APRIL 21, 2021
The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% of U.S. ecommerce share in 2020, up from 23.7% in 2019. The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% of ecommerce spend.
Forrester eCommerce
APRIL 19, 2021
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
Kissmetrics
APRIL 19, 2021
At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. When I first started on Twitter, I didn’t know much about growing my name on the platform. After some work, I now have over 380,000 followers.
Omnisend
APRIL 21, 2021
Reading Time: 10 minutes. Wouldn’t it be great if there was a tool that saved you lots of time, kept in touch with your customers, and helped you make money at any time of day or night? It might sound too good to be true, but that’s exactly what email marketing software does. If you ever wished you could clone yourself to get more done, you might now feel like it’s possible.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
APRIL 19, 2021
Amazon CEO Jeff Bezos tackled a wide range of topics in his final letter to shareholders before he passes the CEO baton to Andy Jassy, current head of the Amazon Web Services division, later this year. In addition to discussing the recent failed unionization vote in Bessemer, Ala., climate change and how the company can continue to innovate, Bezos started the letter by touting some big stats: Amazon Prime members now number 200 million worldwide.
Forrester eCommerce
APRIL 22, 2021
We didn’t need to check the results of the MITRE ATT&CK Carbanak+FIN7 evaluation when they were released since within minutes of being live, we already had an email from a vendor touting their MITRE ATT&CK prowess. This vendor stated it “dominated” the evaluation. Except MITRE Engenuity doesn’t hand out rankings and awards (therefore, there is no #winning).
Kissmetrics
APRIL 20, 2021
Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips.
MakeWebBetter
APRIL 19, 2021
Have you been encouraged to create your own online (WooCommerce) multi-vendor marketplace by all of the intriguing marketplaces that exist? If your answer to this question is Yes, then you’re on the right track. We’re here with our guide to assist you with all complexities and hassles faced while planning a multi-vendor marketplace on WooCommerce. […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
APRIL 23, 2021
The retail business is dwindling world over. Even before the pandemic, retailers were dealing with strong competition and declining profit margins. Now over a year into lockdown, retailers are striving to learn from past mistakes in a rapidly changing market. Retail is a massive industry. In the United States, there are approximately 3.8 million retail establishments supporting more than a few trillion dollars in GDP.
Forrester eCommerce
APRIL 21, 2021
The world is suffering from a systemic shortage of chips. Worry not, your supply of Cool Ranch Doritos is just fine. The chips I’m talking about here are based on silicon, not potatoes or corn. Semiconductors power just about everything now. Your car is a small data center on wheels. When you do a Zoom […].
Kissmetrics
APRIL 21, 2021
Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power.
My Wife Quit Her Job
APRIL 21, 2021
Today I’m thrilled to have Jennifer Marie Garza on the show. Jen is the founder of LowCarbInspirations.com which is a company that specializes in keto and healthy living. She’s also the author of one of the highest-selling keto cookbooks of all time called “Easy Keto For Busy People” She runs a gigantic Facebook group with almost 200K members, a Facebook page with almost 700k fans, and another Facebook group with 100k members.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
APRIL 22, 2021
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories. More than 2 billion people watch Facebook In-Stream eligible videos every month, and 70% of In-Stream standalone video ad views are completed, according to Facebook data.
Forrester eCommerce
APRIL 21, 2021
Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.
Kissmetrics
APRIL 19, 2021
There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business.
My Wife Quit Her Job
APRIL 18, 2021
Luke Emery has a background in design and portrait painting. So he decided to utilize these skills and his e-commerce experience to start a business selling custom pet portraits. Van Woof specializes in putting your dog or cat into a Renaissance-style oil painting, as if they really posed for the portrait. This business makes $3500 per day on Etsy today.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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