Ecommerce Platforms
JUNE 7, 2021
The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs. While there are still many who are enthralled by the profit potential of these new digital artworks, there are others who have begun telling the tale of an earth-killing monster.
Kissmetrics
JUNE 8, 2021
Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s a whole lot of content out there that isn’t doing what it should be.
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My Wife Quit Her Job
JUNE 6, 2021
In this post, you’ll learn why you should avoid Stripe payments to process credit cards for your online business. Here’s my story. First off, I want to come out and say that I love Stripe as a product. Their signup process is easy and they have the best credit card processing API in the industry. Most applications support Stripe out of the box and they provide libraries for geeks like me who like to code custom functionality into their websites.
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
JUNE 11, 2021
Effective decision making starts with data.
Kissmetrics
JUNE 7, 2021
On June 2 nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines and others saw gains. Remember, when someone drops in rankings, someone else takes their spot.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 7, 2021
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change. Tech executives who nurture a culture of innovation, adopt tech […].
Groove
JUNE 9, 2021
The right content. The right audience. The right time. Many eCommerce marketers struggle with this concept. What was once a burden ? providing the right content to the right people at the right time in the shopper's journey ? no longer needs to be! With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time.
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JUNE 10, 2021
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth increasingly depend on digital technology.
lateshipment
JUNE 11, 2021
Major carriers such as FedEx and UPS offer shippers such as yourself the option to claim refunds when they commit a service failure. Claiming refunds for service failures is a must-do to ensure that you’re not overpaying your shipping carrier. Given that over 15% of parcels shipped through them face service failures and delivery issues (P.S it becomes 2x or even 3x during busy seasons such as holidays).
Kissmetrics
JUNE 11, 2021
Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. Until BrickSeek came along, that is.
Retail TouchPoints
JUNE 7, 2021
Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment. This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 7, 2021
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.
Ecommerce Platforms
JUNE 9, 2021
The term “web hosting” can sound complicated and it can scare people looking to make their way into ecommerce. However, in 2021 web hosting isn't complicated. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name. If you are set on WordPress and you've found yourself asking any of these questions.
Kissmetrics
JUNE 8, 2021
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.
Retail TouchPoints
JUNE 7, 2021
GNC is expanding distribution for a selection of its vitamins and supplements to more than 4,000 Walmart stores and on Walmart.com. Beginning in June, GNC will offer an initial selection of men’s and women’s essential everyday vitamins, merchandised in several different formats at Walmart brick-and-mortar stores. GNC Holdings, the retailer’s parent company, went through a “pre-packaged bankruptcy” in June 2020 that included closing 800 to 1,200 of its stores.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JUNE 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […].
Omnisend
JUNE 11, 2021
Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.
Kissmetrics
JUNE 10, 2021
What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites.
Retail TouchPoints
JUNE 9, 2021
Amazon Pharmacy has launched six-month prescriptions for Prime members, starting at a cost of $6 for common ailments. The offering was added the day after Walmart launched the Walmart+ Rx program, which provides prescription discounts of up to 85% for Walmart+ members. The $6 subscriptions include medications for high blood pressure and high cholesterol.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JUNE 11, 2021
Kubernetes is going mainstream—at least, that’s what we are told at the KubeCon conferences, Cloud Native Computing Foundation (CNCF) case studies and various vendor success stories. But those high-profile use cases are dominated by the cloud hyperscalers, software and SaaS providers, tech equipment makers, and telcos. Big banks and other financial services providers with way-above-average […].
My Wife Quit Her Job
JUNE 9, 2021
Today, I’m happy to have Ian Cleary on the show. Ian runs RazorSocial where he helps companies with their digital marketing efforts, and today we’re going to talk about website design, content marketing, and how to do a full audit of your site for SEO and conversions. If you own a website of any kind, then this episode will improve your online sales!
Kissmetrics
JUNE 11, 2021
Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives lo
Retail TouchPoints
JUNE 11, 2021
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as Amazon, Boll & Branch and Fabletics have opened and continue to open physical retail locations at a surprising rate. They realize what Apple discovered several years ago: some products sell best when customers can touch and feel the merchandise — and because of that, using cross channel attributi
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JUNE 10, 2021
In our recent research, we have demonstrated how a Future Fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer obsessed grow 2.5 times faster than others. Creativity – finding new solutions to old problems and making breakthroughs to new business models, new […].
Wiser
JUNE 8, 2021
In the business world, few things can swing so easily from valuable, simple, must-haves to complicated, overwhelming, and confusing like your tech stack. Which tools should you buy? What’s best for your day-to-day? There are countless answers and think pieces pointing you in various directions. At the risk of adding a little more noise to the conversation, we wanted to give you a run-down of one part of your tech stack: Enterprise resource planning software.
Kissmetrics
JUNE 7, 2021
Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. While many online tools promise functionality to allow users to see data in a whole new way, search engine Wolfram Alpha actually delivers.
Retail TouchPoints
JUNE 8, 2021
Italian brand Golden Goose has amassed a cult-like following for its hand-made distressed sneakers — and now it has taken that “perfectly imperfect” aesthetic and translated it into a physical space in Beverly Hills, Calif. With the ambition of bringing the Italian “hand-made tradition” to the world, the brand merges artisanal craftsmanship and Made in Italy manufacturing for its collection of sneakers, clothing, accessories and bags, which have become known for attention to detail and their “li
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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