Sat.Jun 04, 2022 - Fri.Jun 10, 2022

article thumbnail

Is Shopify Legit? Learn if Shopify is Safe for Selling and Buying

Ecommerce Platforms

Is Shopify legit? Yes. Shopify is a legitimate business that started in 2006. It's a company that primarily sells what's called an “ecommerce platform,” for constructing online stores, usually with little coding knowledge. This way, even beginners can launch their businesses with beautiful websites and payment processing tools to sell online.

article thumbnail

408: A Strategy That Gives 10X Better Returns Than Email With Adam Turner

My Wife Quit Her Job

Today I’m thrilled to have Adam Turner on the show. Adam is the CEO of Postscript, the text messaging provider I use for all of my businesses. When I first installed Postscript in my store, I was a little skeptical about sending texts to my customers. But since then, it’s become a top 5 revenue source for Bumblebee Linens. In this episode, we talk about the ins and outs of SMS marketing from someone who lives and breathes it.

Marketing 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail is fundamentally bad for the environment. And doing better isn't easy.

RetailDive

Improving sustainability is a web of complexity for retailers. Ultimately, it may mean sidelining growth.

Retail 132
article thumbnail

The Metaverse Must Be Deeply Human-Centric

Forrester eCommerce

At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 363
article thumbnail

How to Build an Effective Marketing Calendar with BigCommerce

BigCommerce

Regardless of the size of your business or your marketing team, having a well-thought-out marketing strategy is essential for generating…

More Trending

article thumbnail

DWS Raided For Greenwashing. Who’s Next?

Forrester eCommerce

Law and order is coming to the wild west that has been investment ESG. Last week, agents from the German financial supervisory authority raided DWS – Deutsche Bank’s asset management subsidiary, on suspicion of greenwashing. Other asset management companies should not rest easy, either; both regulators and enforcement bodies are cracking down on over-optimistic labels, […].

article thumbnail

WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

POS 343
article thumbnail

Celebrating Pride Month with Pride Socks Founder Rachel Smith

BigCommerce

These were the five words that would change Rachel Smith’s life and set her on the course to creating her…

article thumbnail

Shopify vs Wix vs WordPress (June 2022)

Ecommerce Platforms

Suppose you’re looking for the best website and ecommerce solution for your online business this year. In that case, you're practically spoiled for choice. Dozens of contestants are vying to be dubbed the best of the best, yet the ideal solution for one might not be the same for the next. So, in this article, we're looking at three of the most popular website builders and ecommerce platforms on the market: Shopify , Wix , and WordPress.

Shopify 211
article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Invest In The Right Technologies To Improve Your Customers’ Financial Well-Being

Forrester eCommerce

The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.

article thumbnail

Apple to Expand Further into Payment Services with Built-in BNPL Option

Retail TouchPoints

At Apple ’s 2022 Worldwide Developers Conference (WWDC), the tech giant unveiled a slew of updates for its impending iOS 16 release, including a new buy now, pay later (BNPL) option that will be incorporated into Apple Wallet. The service, called Apple Pay Later , will let users split any Apple Pay purchase into four equal payments, spread over six weeks, with zero interest and no fees.

article thumbnail

The Loss of Third-Party Data and How Marketers Can Respond

SheerID

Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.

Marketing 158
article thumbnail

How To Sell On Facebook Marketplace: A Step By Step Guide

My Wife Quit Her Job

Facebook is a great place to connect with friends and family. But Facebook also offers a marketplace where you can sell new and used products for free. The Facebook Marketplace is so popular that 1 in 3 Americans use it to buy and sell products which makes it a perfect platform to start or expand your ecommerce business. In this post, you’ll learn everything you need to know about selling on the Facebook Marketplace, including what it is, why you should use it, and how to sell your first p

eCommerce 156
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

The Canada Customer Experience Index, 2022, Uncovers A Slip In CX Quality

Forrester eCommerce

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

article thumbnail

Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.

Travel 328
article thumbnail

Creating a Military Discount Program (and Our Favorite Examples)

SheerID

Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.

154
154
article thumbnail

What's the Difference Between Amazon 3P and 1P? | Salsify

Salsify

Selling on Amazon, which was named the world’s sixth largest company by Forbes Global 2000 , is a great way to achieve your financial goals and expand your current business.

B2B 148
article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

Apple iOS 16: My Takeaways

Forrester eCommerce

Apple continues to strive to make experiences easy, secure, and private for its customers. I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022 earlier this week.

Customer 195
article thumbnail

How China’s Missfresh Makes Rapid Grocery Delivery Pay

Retail TouchPoints

The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets. A Missfresh mini-warehouse, which operates as a dark store. As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model.

Supplies 321
article thumbnail

What Successful SaaS Companies Outsource So They Can Scale Faster

FastSpring

Speed wins in SaaS. I sat down with growth expert Frederic Linfjärd , and we talked about the reasons SaaS companies don’t always grow as fast as they could. “It’s called growth, but it comes down to speed in the end,” Fred told me. “How fast can you automate things internally so you can focus all your time on your product, the customer value, and really creating a great experience?”.

article thumbnail

How to Identify Pricing Competitors & What to Do with the Data

Wiser

Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors. But there are many advantages when it comes to identifying and using competitor data. Staying aware of other brands’ movements is crucial to forming a successful and competitive pricing strategy.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Four Takeaways From B2B Summit North America

Forrester eCommerce

Here are my key takeaways from my first time at Forrester's B2B Summit North America.

B2B 195
article thumbnail

Report: Frasers Group Acquires Missguided for $25.1 Million

Retail TouchPoints

UK-based Frasers Group , parent company of Sports Direct , House of Fraser and Flannels , has reportedly acquired digital fashion retailer Missguided for $25.1 million , according to The Guardian. The deal includes certain intellectual property of both the Missguided and Mennace brands. Missguided fell into administration on May 30, 2022 after being issued a winding-up petition by clothing suppliers.

Fashion 311
article thumbnail

Omnichannel Shopping: How Do Shoppers Engage With Your Brand? [Download] | Salsify

Salsify

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviors.

article thumbnail

Amazon launches virtual try-on for shoes

RetailDive

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

Mobile 138
article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

Un Chemin Vers La Croissance?: Messages Clés Et Tendances De L’Année 2022 Pour Les CMO B2B

Forrester eCommerce

Les révélations de la Marketing Survey de Forrester pour l’année 2022 donnent de nouvelles clés aux responsables marketing B2B afin de renforcer leur stratégie.

B2B 195
article thumbnail

H&M, lululemon Lead Funding for New $250M Fashion Climate Fund

Retail TouchPoints

The Apparel Impact Institute (Aii) has introduced the $250 million Fashion Climate Fund , which will be used to identify, fund, scale and measure verified impact solutions to decarbonize and modernize notoriously wasteful fashion industry supply chains. The first four lead funders include H&M and lululemon , along with the H&M Foundation and the Schmidt Family Foundation.

Fashion 308
article thumbnail

How Proactive Customer Service Benefits Your Post-purchase CX

lateshipment

Today’s shoppers have high customer service expectations and zero tolerance for issues. If an ecommerce business doesn’t meet their expectations in providing a decent and personalized CX, they will quickly move on to a competitor. This not just applies to the purchase phase but the post-purchase order delivery phase as well, which, unfortunately, you have no control over as the package has been handed off to the shipping carrier.

Customer 130
article thumbnail

Timberland brings boot innovation to the metaverse with Fortnite island

RetailDive

The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.

Customer 138
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.