Sat.Jun 11, 2022 - Fri.Jun 17, 2022

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Make it Big Podcast: What Headless Commerce Really Means for Your Business with Codal

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Do Personalized Ads on Social Media Actually Work? | Salsify

Salsify

You might feel like your social media accounts are stalking you.

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Top 4 Ways To Start Reselling On Amazon: The Complete Guide

My Wife Quit Her Job

If you’re looking to make a quick buck on a limited budget, reselling on Amazon might be the right business model for you. You can start selling on Amazon part-time while keeping your day job and then transition to a full time seller once your business gains traction. The best part about reselling on Amazon is that you can run your business from the comforts of home.

Marketing 296
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Manage Your Martech, Or It Will Manage You

Forrester eCommerce

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control. Practically speaking, there are only so many hours in a day, so it stands to reason that […].

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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7 Underhyped Trends to Level Up Your Ecommerce Business

BigCommerce

Needless to say, ecommerce is an industry of endless change.

eCommerce 419
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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Games 342

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You Are Missing Out On Customer Feedback, And It’s On You

Forrester eCommerce

In the Age of the Customer, brands understand they need to place the customer at the center of everything they do. Voice of the customer programs aim at better engaging with customers, in what should be a meaningful dialog. But customers don’t rely only on those to share their experience. They use their preferred channel […].

Customer 368
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Industry Experts’ Top Tips for Scaling Your Ecommerce Business

BigCommerce

You’ve created a brilliant product, launched your ecommerce business and developed a solid customer base — and now you’re looking…

eCommerce 392
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Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Retail TouchPoints

Supermercados ECONO , a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from Local Express. ECONO will utilize the tech upgrade to provide its shoppers with exceptional service. The Local Express platform includes a “drop and play” marketing content management module that can facilitate retailers’ ability to quickly incorporate retail media marketing into ecommerce platforms.

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GemPages Review: Is It Worth The Hype?

Ecommerce Platforms

Sometimes it feels like Shopify store owners have to wear a hundred different hats. At times, you have to be a salesperson; at other points, an SEO specialist, but to get things up and running, you need to be a web designer. Your store design is vitally important to the success of your online business, as it it's is one of the most powerful tools in your belt to stand out from the crowd and deliver a branded, unique user experience.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Energize Your Agile Transformation

Forrester eCommerce

As technology executives embark on their journey in development and delivery modernization, they should have a comprehensive understanding of challenges, trends, and critical decisions in the industry.

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4 Value-Added Services to Enhance Your Post-Purchase Experience

BigCommerce

While many ecommerce brands focus the majority of their attention on the purchase funnel and optimizing for conversion, a key…

eCommerce 326
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Exclusive Q&A: How CVS is Using Medtail to Remove the Stigma From Mental Health Care

Retail TouchPoints

One of the biggest challenges in providing healthcare mirrors the oft-repeated mantra behind retail success: offering the right product, in the right place, at the right time. For medical care, just substitute “medical professional” for “product,” and it becomes clear why the “medtail” combination has become such a strong trend. “If you think about healthcare and you think about retail, there’s a great opportunity for them to come together to improve health outcomes for people right in their com

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The Merchant’s Guide to Modern eCommerce Platforms

Groove

What is a Modernized eCommerce Platform? Traditional eCommerce platforms are typically hosted on-premise. SaaS platforms differentiate from that model by hosting content remotely on behalf of eCommerce merchants (think BigCommerce or Shopify). On-premise platforms require a physical server that hosts and maintains a platform (think Magento). Though on-premise hosting has historically been the most common eCommerce deployment method, SaaS is the modernized solution that we encourage all merchants

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Helping You Create Superior Digital Experiences And Products

Forrester eCommerce

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

B2C 363
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BigCommerce Hikes to Denver for Outdoor Retailer 2022

BigCommerce

Summertime is here, and what better way to kick off the season than by celebrating the great outdoors?

Outdoor 294
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Walmart and Roku Team Up to Take on TV Commerce

Retail TouchPoints

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV.

Payments 320
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How Mobile Payments Are Taking Over eCommerce

Groove

The new way of purchasing goods and services is through Mobile Payments whether you are shopping online or in-store. As millions of users start to use mobile payments each year, it is projected that 4.8 billion people will be completing transactions through mobile payments by 2025. The United States has seen the largest growth from 29% of users using mobile payments in 2019 to 43% in 2021.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar

Forrester eCommerce

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Customer 359
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A Quick Return Rabbit Review (June 2022)

Ecommerce Platforms

Product returns are often a nightmare for ecommerce merchants. They represent a potentially dissatisfied customer, additional costs, and a loss of revenue that you had already presumed in your pocket. On top of this, they're often a hassle as presenting a smooth returns and refund procedure is usually far from easy. However, it’s impossible to opt out of returns.

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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. We expect to see that trend accelerate through 2022 and perhaps even pick up more speed in the latter half of 2023, in ways that give consumers and business users more options for connected experiences that continue to narrow the gap betwe

Mobile 312
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How Strobels Supply Increased Google Ads Revenue by 185%

Groove

Strobels Supply Inc. is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. Our goal was to find solutions to increase revenue with a modest Google ads paid media budget.

Supplies 195
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Myths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will Dissolve Channel Conflict Concerns

Forrester eCommerce

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which […].

Channel 195
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Order Confirmation Emails: Templates And Best Practices For Ecommerce

My Wife Quit Her Job

Order confirmation emails are often taken for granted by most ecommerce companies. But did you know that the average open rate for an order confirmation email is 60%? In fact, your order confirmation emails are the most viewed emails that you will ever send! If you include products and promotions within your order confirmation emails, you’ll find that your order confirmation emails will out perform your regular email broadcasts by over 8x!

eCommerce 156
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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Microsoft it is reportedly testing out a new retail marketplace in the U.S. on its Bing search engine, according to multiple news outlets. Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase.

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How to Have Fact-Based Compliance Conversations With Store Managers

Wiser

Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for brands to keep track of exactly how those products are being handled. No matter how many planograms you create, or ground-breaking display ideas you have, your products can’t succeed without compliance from retailers at the store level.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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The Hyperscaler/GSI Relationship Has Forever Changed — Here’s How

Forrester eCommerce

By virtue of ever-increasing spending by enterprise customers, the cloud hyperscalers have been elevated to strategic partners of the first rank. This has forced many changes for enterprises and their global systems integrator (GSI) partners. Hyperscalers not only have earned a seat at the table but have gained significant influence on the behavior of their […].

Customer 195
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What Is Headless Commerce? | Salsify

Salsify

Typically speaking, in nearly every context, keeping one’s head attached is seen as a smart move. And losing it? Well. That’s almost never good.

eCommerce 147
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FARFETCH Joins Gucci and Other Luxury Brands in Accepting Crypto Payments

Retail TouchPoints

Luxury platform FARFETCH will accept cryptocurrency payments for all purchases on the FARFETCH Marketplace, with plans to expand to FARFETCH Private Clients in the coming months and to all customers in the U.S., UK and Europe by late 2022. FARFETCH conducted a successful cryptocurrency test at its Browns retail locations and select Off-White flagships in March 2022 using the global cryptocurrency platform Lunu , which provides both POS terminals for in-store transactions and an online widget.

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McKinsey: Metaverse may create $5 trillion in value by 2030

RetailDive

The research firm found that up to $2.6 trillion of that value could be in e-commerce.

eCommerce 141
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.