Sat.Mar 14, 2020 - Fri.Mar 20, 2020

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What The Coronavirus (COVID-19) Means For Marketers

Kissmetrics

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

Marketing 363
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Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Forrester eCommerce

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance. To succeed, channel leaders must embrace techniques that will measure the expanding ecosystems’ influence on the entire buyer’s journey and not just the transaction.

Channel 491
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Impact of Coronavirus on the eCommerce Industry – Positive or Negative?

Elsner

COVID-19. We all know this has been affecting the health of a number of people. It has already stirred the travel and tourism industry, sports industry, and many more. Is it bothering the eCommerce Industry too? Let’s see the highlights on the situation of the eCommerce industry. The outbreak of COVID-19 Coronavirus has stagnated global business growth.

eCommerce 145
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Understanding the COVID-19 Effect on Online Shopping Behavior

BigCommerce

I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining…

eCommerce 530
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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How To Create A Successful eCommerce Marketing Strategy

Groove

With improvements in technology, buyers are more sophisticated and have higher expectations from brands than ever before. Technology has enabled companies to have more direct interactions with customers in a scalable way - a concept that would have been virtually alien to people only a few decades ago. The downside with this advancement, however, is that creating an eCommerce marketing strategy is becoming difficult for brands.

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Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

Forrester eCommerce

Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic.

More Trending

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Small, But Mighty: Resources For Navigating Online Commerce In a World of Uncertainty

BigCommerce

It’s crazy how fast life can change. In a flash. In a second. With the snap of a finger.

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10 Inbound Marketing Tactics To Grow Your Business

Groove

Inbound Marketing is a term that was coined by HubSpot in 2006, and since then has grown in size and magnitude. Rather than being just one tool, one strategy or one single campaign, inbound marketing is a set of ongoing activities that - when implemented alongside each other - drive revenues. 10 Inbound Marketing Tactics. Implement these valuable inbound marketing tactics to increase engagement and drive revenue: Have a blog.

Marketing 219
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Getting Digital CX Right Amid The Pandemic

Forrester eCommerce

Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.

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Most Powerful HubSpot CRM Features For Ecommerce You Need This 2020

MakeWebBetter

Searching Top CRM for eCommerce business? And you get HubSpot, HubSpot everywhere! Once you comprehend the power of data in online business, you realize whether your business is B2B or B2C, data is the most important asset to utilize in eCommerce. And HubSpot CRM is one of the best Customer Relationship Management software available that […]. The post Most Powerful HubSpot CRM Features For Ecommerce You Need This 2020 appeared first on MakeWebBetter.

eCommerce 190
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Sustainability in Ecommerce: 8 Ways Your Brand Can Support the Growing Call for Eco-Friendly Practices

BigCommerce

Arguably, since the Industrial Revolution, people have been focused on what a product can do to make their lives easier.

eCommerce 323
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3 BigCommerce Websites That Capture Attention

Groove

15 seconds. That’s all the time merchants have to capture a user on their website - according to Tony Haile, CEO of Chartbeat. The design of your eCommerce website must be picturesque in order to capture a visitor's attention. Designing an eCommerce website is a large commitment for any business owner, but BigCommerce has made the process much easier.

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Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Forrester eCommerce

Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX. When it comes to your VoC program: […].

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Strategy At The Precipice

Steve Dennis

At one time I kicked off my keynote speeches by saying that I had put together a short video that summed up how many executives are feeling about the state of retail today. Then I showed a clip from Poltergiest II that mostly features 15 seconds of a teenage girl screaming, “What’s happening?” Aside from the cheap laugh, I was making the point that for many retail organizations, be they retailers, wholesalers, or service providers, and irrespective of country, format, or product category, it’s a

Books 186
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Merchants Online: Which Ecommerce Merchant Account Is Best?

BigCommerce

Online success is dependent on conversion — and what’s one key element to customers converting?

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COVID-19: Service Updates from FedEx, UPS, USPS, DHL, & Canada Post

lateshipment

With people choosing to stay indoors, practicing social distancing, isolation or quarantining, there is likely to be a spike in online shopping. E-commerce giant Amazon has already put up a message warning its customers about possible delivery delays due to a surge in orders. This article is intended to help you with critical updates from the major shipping carriers about possible discrepancies on the delivery front and also what your business can do to tide over them.

Shipping 183
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Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Forrester eCommerce

The adage says that character is what you do when no one’s watching. But as the internet’s gargantuan reach brings radical transparency to the critical eyes of values-based empowered customers, what you do when everyone is watching is even more important. And during a crisis like COVID-19, vigilance is at its peak. In addition to […].

Customer 452
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Shopify vs Square: The Battle of the Ecommerce Platforms

Ecommerce Platforms

If, like us, you relish the thought of becoming your own boss, it's time to make that happen – and the easiest way to achieve this is through ecommerce. But, before you start selling online, you'll need to pick the right ecommerce platform to help you design and launch your online store. Two of the most popular ecommerce solutions on the market are Shopify and Square.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Deconstructing the Difference between Amazon Fresh, Prime Pantry and Prime Now

Profitero

In 2019, Amazon generated over $280 billion in revenue worldwide and contributed an estimation of nearly 43% of eCommerce sales in the U.S. And as its growth shows no signs of slowing down, it is no secret that the company knows how to cater to the online consumer and adapt to their evolving needs. Part of this approach is introducing new services and shopping platforms that address specific online shopping gaps, such as receiving groceries without leaving the house and grouping smaller househol

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296: 6 Ways To Become A Millionaire In The Next 5 Years With Steve Chou

My Wife Quit Her Job

If you are living paycheck to paycheck or saddled with debt, you probably think it’s impossible to become a millionaire unless you win the lottery or inherit a large sum of money. And it’s true. If you continue down your current path of spending all the money you earn or working at a dead end job, you’ll never ever become a millionaire. But if you formulate a plan, start now, and develop the right habits, you can easily learn how to become a millionaire within the next decade (or sooner dependin

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Point/Counterpoint: The Ethics Of COVID-19 Phishing

Forrester eCommerce

A recent debate on Twitter surrounding the ethics of organizations using COVID-19 as a theme for phishing exercises sparked our interest, since it relates to our coverages areas and prior work experience. In one of Brian’s prior jobs, he conducted the phishing exercises for the employees of one of the larger security companies. Claire covers […].

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Who’s Packhelp? Are They Worth Your Time and Money?

Ecommerce Platforms

So, you have a great product that you know is going to wow your customers. But that's just half the story. How do you present your product to your customer? That’s not to say ‘How does it look in your ecommerce store?’, but rather how does your product present itself in the hands of your customer? That’s where your packaging plays an important, and often overlooked role.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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5 Stunning Order Confirmation Email Examples for You to Steal Today

Omnisend

Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry? Even sending these messages immediately after purchases doesn’t stop them from generating more orders! In fact, they bring in four times more orders than a promotional email newsletter. Why are Read more The post 5 Stunning Order Confirmation Email Examples for You to Steal Today appeared first on Ecommerce Marketing Automation | Omnise

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75+ Evergreen Content Ideas to Boost Your Online Store’s Blog

A Better Lemonade Stand

It’s easy to run out of ideas for your blog when you have to come up with so many! This post has 75+ evergreen content ideas so you can get inspired. The post 75+ Evergreen Content Ideas to Boost Your Online Store’s Blog appeared first on A Better Lemonade Stand.

Blog 138
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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that […].

B2C 365
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The Impact of COVID-19 on E-Commerce GMV

ChannelAdvisor

As all of us strive to make sense of and adjust to the COVID-19 pandemic, there has been a lot of talk in the news of hoarding, empty shelves, and more generally, an imbalance between supply and demand that we normally don’t consider a possibility. As we get past this — which we no doubt will, however long it takes — there are undoubtedly many lessons that will be learned and adjustments made by businesses, government, and all of us as individuals.

eCommerce 138
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Pantries under pressure: Lessons for brands to overcome supply chain challenges

Profitero

This article was originally published by WWD on March 16, 2020. The coronavirus panic has reached the pantry as consumers start to operate irrationally and sink into hoarding mode. Store shelves are being wiped clean of staples like toilet paper, bottled water, and canned and boxed goods. So, consumers are now turning to online shopping options in droves, putting unprecedented pressure on product supply and online supply chains.

Supplies 137
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What is Charm Pricing?

Wiser

There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that). The one we’re focusing on here is charm pricing. Charm pricing is a common strategy to get consumers to buy a product—or multiple products—with certain prices. Charm Pricing Definition. So then, what is charm pricing?

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A Spike In Home Workers Raises MFA Resilience Questions

Forrester eCommerce

In the midst of the coronavirus pandemic, many businesses are asking, or mandating, that office-based employees work from home. Millions of employees who have been logging in from workstations on corporate networks are now logging in from home or elsewhere on public networks. Stronger authentication, and VPNs, that used to be required for a subset […].

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Ecommerce Growth Summit: 25+ world-renowned speakers unlocking growth for eCommerce players

Omniconvert

Many companies in the tech and marketing industries are now restricting employee travel, expanding remote and work-from-home policies, and taking. The post Ecommerce Growth Summit: 25+ world-renowned speakers unlocking growth for eCommerce players appeared first on ECOMMERCE GROWTH Blog.

eCommerce 135
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt