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This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. His content expertise helps clients scale both organic and paid traffic acquisition through online advertisement strategies and on-page content management.
With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. At face value, it’s an investment well-worth the effort: 43% of consumers say they research products online via social networks and 27% discover brands and products via ads on social for discovery.
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.
E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?
E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?
Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].
Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.
What Is The BigCommerce & HubSpot Integration? The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. The integration is available for download in the BigCommerce App Store. Sync order data into deals, and sync customer data from orders into contacts.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].
GNC Holdings has filed a “prepackaged” Chapter 11 bankruptcy plan that will speed up the closure of at least 800 to 1,200 stores. Harbin Pharmaceutical Group Holding Co. will acquire the retailer for $760 million as part of the plan, which has backing from 90% of GNC’s creditors. GNC also has secured approximately $130 million in liquidity, which will allow it to maintain normal operations during the bankruptcy proceedings.
As lockdown restrictions are lifted in various parts of the world, people are showing increased enthusiasm toward coming out and spending their money, which is good for the global economy. This is particularly true in the case of Europe, where even the worst-hit countries like Italy and Spain are gradually easing restrictions. Although the COVID-19 pandemic has not gone away for good, according to the latest report released by the Commerce Department, retail sales, comprising sales at stores,
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade. During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […].
Add To Calendar. Jason Goldberg believes COVID-19 is a time machine. It has made us travel five years into the future, accelerating trends and business imperatives as a result. What does that mean, exactly, and how can retailers best adapt and respond? Well, according to the Chief Commerce Strategy Officer at Publicis, it’s complicated. Join this Retail Reset conversation to learn how to break down what separates the “urgent” from the “important” and how specific tr
How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.
Google Shopping Actions puts your listings a click away from Google’s main search page — but not without a price. So exactly how much does it cost to use Google Shopping Actions? Let’s dive in. The platform lets shoppers buy products from multiple companies, sites, or brands from the same universal cart. Users do a Google search for the products they need — leather jacket, PS4 controller, scented candles — and can buy them all without leaving Google’s website.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
In Europe, we need to rethink the meaning of a “job.” Europe is standing at a crossroads. If invested smartly, the COVID-19 stimulus packages could help Europe to regain some competitive standing. If Europe wastes this crisis, it will slip further down the path of global irrelevance. Central to this scenario is how Europe’s businesses […].
As our economies re-open post-pandemic, consumers are experiencing more queues and limits than ever before related to store and service interactions. The stores are just so happy to be open, and focused on ensuring they meet regulations relating to social distancing, that most are completely ignoring their queue experience (QX). They are seeing it as something functional as opposed to experiential, missing opportunity and causing negative customer experiences.
In this episode, I will teach you how to make money with no money in a sustainable way that can eventually lead to a profitable online business. This tutorial will assume that you are starting from complete scratch with no audience, no connections and no prior business experience at all. What You’ll Learn. How to make your first 1000 dollars without paying a dime.
Ray Kurzweil predicts that computers will have human-level intelligence until 2029. It means we’ll be able to have a meaningful. The post 5 inspirational examples of chatbots in e-commerce appeared first on ECOMMERCE GROWTH Blog.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles. UX is all about use in context Creating […].
Albertsons is planning to raise up to $1.3 billion in an initial public offering that could value the grocery retailer at $11.6 billion. The company plans on offering 65.8 million shares at a price range of $18 to $20 per share. Albertsons is backed by Cerberus Capital Management LP, and the listing would create an opportunity for Cerberus to exit the company should it choose to do so, according to Reuters.
Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.
Published July 1, 2020. Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists. These might include global corporate pricing agreements and distributor prices.
For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or a viable, valuable engagement and sales touch point. However, recent announcements from Amazon, Apple and Google regarding their efforts to help manage the COVID crisis , coupled with heightened interest in contactless commerce, have renewed excitement around the potential of the spoken word.
Check out the latest features and improvements for the FastSpring app! Invoice Refresh – We updated the look and feel of our invoices to provide a simple and modern buyer experience. Improvements include: More intuitive layout. New font styling. Clear “Pay Now” button on unpaid invoices. New download button to easily turn an invoice into a PDF.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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