Sat.Jun 20, 2020 - Fri.Jun 26, 2020

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. His content expertise helps clients scale both organic and paid traffic acquisition through online advertisement strategies and on-page content management.

Customer 195
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How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. At face value, it’s an investment well-worth the effort: 43% of consumers say they research products online via social networks and 27% discover brands and products via ads on social for discovery.

Channel 195
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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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4 BigCommerce Site Speed Solutions

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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What Is Adobe Commerce Cloud and Is It the Right Choice for Your Business?

BigCommerce

In the spring of 2018, the multinational software giant Adobe announced they had entered into an agreement to buy the…

More Trending

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The Pandemic Recession Demands a Digital Response

Forrester eCommerce

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].

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The Future of Retail, Reimagined

Retail TouchPoints

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.

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How ‘Buy Now, Pay Later’ is Transforming Online Shopping

BigCommerce

If your business is online, a big chunk of your target audience is likely made up of Millennials.

eCommerce 410
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New Updates To Our BigCommerce & HubSpot Integration

Groove

What Is The BigCommerce & HubSpot Integration? The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. The integration is available for download in the BigCommerce App Store. Sync order data into deals, and sync customer data from orders into contacts.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester eCommerce

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545
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Amazon Launches Global Anti-Counterfeiting Team

Retail TouchPoints

Amazon has unveiled its Counterfeit Crimes Unit, a global, multi-disciplinary team that includes former federal prosecutors, experienced investigators and data analysts. The negative impacts of counterfeiting are high: counterfeit products are estimated to have cost the global economy $323 billion in 2018. The new Counterfeit Crimes Unit, which will investigate cases where a bad actor has tried to evade Amazon’s systems by listing a counterfeit product, will mine Amazon’s data; cull information

eCommerce 312
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Critical Magento Security Vulnerabilities and the Implications of Magento 1 End of Life

BigCommerce

In 2015, cybersecurity firm RiskIQ first began tracking card skimming attacks perpetrated by a “loose confederation of online credit card…

Magento 302
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[COVID-19] How to Boost eCommerce Sales and Overcome Operational Challenges

lateshipment

As lockdown restrictions are lifted in various parts of the world, people are showing increased enthusiasm toward coming out and spending their money, which is good for the global economy. This is particularly true in the case of Europe, where even the worst-hit countries like Italy and Spain are gradually easing restrictions. Although the COVID-19 pandemic has not gone away for good, according to the latest report released by the Commerce Department, retail sales, comprising sales at stores,

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester eCommerce

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade. During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […].

B2B 482
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Patagonia Joins REI And The North Face In Facebook Ad Boycott

Retail TouchPoints

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in a boycott of Facebook and Instagram advertising scheduled to last through July. The retailers are supporting the #StopHateForProfit initiative, which has partners including the Anti-Defamation League , the NAACP , Sleeping Giants , Color of Change , Free Press and Common Sense.

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310: How To Make Money When You Have No Money With Steve Chou

My Wife Quit Her Job

In this episode, I will teach you how to make money with no money in a sustainable way that can eventually lead to a profitable online business. This tutorial will assume that you are starting from complete scratch with no audience, no connections and no prior business experience at all. What You’ll Learn. How to make your first 1000 dollars without paying a dime.

Books 156
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How to Buy an Ecommerce Business: 7 Expert Tips

ecomdash

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

eCommerce 158
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The COVID-19 Crisis Sets The Direction For Europe’s Job Market

Forrester eCommerce

In Europe, we need to rethink the meaning of a “job.” Europe is standing at a crossroads. If invested smartly, the COVID-19 stimulus packages could help Europe to regain some competitive standing. If Europe wastes this crisis, it will slip further down the path of global irrelevance. Central to this scenario is how Europe’s businesses […].

Marketing 476
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GNC To Enter ‘Pre-Packaged’ Chapter 11 Bankruptcy Process

Retail TouchPoints

GNC Holdings has filed a “prepackaged” Chapter 11 bankruptcy plan that will speed up the closure of at least 800 to 1,200 stores. Harbin Pharmaceutical Group Holding Co. will acquire the retailer for $760 million as part of the plan, which has backing from 90% of GNC’s creditors. GNC also has secured approximately $130 million in liquidity, which will allow it to maintain normal operations during the bankruptcy proceedings.

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What is Shop Pay and How does it Work? (June 2020)

Ecommerce Platforms

Looking for a payment solution that allows you to take credit card payments on Shopify and do something good for the environment? Shop Pay has you covered. The ultimate solution for Shopify customers, Shop Yay transforms your ecommerce strategy, while simultaneously making the world a better place. Shop Pay, otherwise known as Shopify Pay, is all about guiding potential customers through their path to purchase and generating more sales.

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5 inspirational examples of chatbots in e-commerce

Omniconvert

Ray Kurzweil predicts that computers will have human-level intelligence until 2029. It means we’ll be able to have a meaningful. The post 5 inspirational examples of chatbots in e-commerce appeared first on ECOMMERCE GROWTH Blog.

eCommerce 148
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester eCommerce

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles. UX is all about use in context Creating […].

Mobile 476
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Retail Strategy 2.0: Separating Urgent From Important

Retail TouchPoints

Add To Calendar. Jason Goldberg believes COVID-19 is a time machine. It has made us travel five years into the future, accelerating trends and business imperatives as a result. What does that mean, exactly, and how can retailers best adapt and respond? Well, according to the Chief Commerce Strategy Officer at Publicis, it’s complicated. Join this Retail Reset conversation to learn how to break down what separates the “urgent” from the “important” and how specific tr

Retail 299
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How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy

Omnisend

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

Marketing 148
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Published July 1, 2020. Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post.

Marketing 147
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester eCommerce

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists. These might include global corporate pricing agreements and distributor prices.

B2B 474
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Lining Up For Success: The Psychology Of The Queue

Retail TouchPoints

As our economies re-open post-pandemic, consumers are experiencing more queues and limits than ever before related to store and service interactions. The stores are just so happy to be open, and focused on ensuring they meet regulations relating to social distancing, that most are completely ignoring their queue experience (QX). They are seeing it as something functional as opposed to experiential, missing opportunity and causing negative customer experiences.

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How Much Does It Cost to Use Google Shopping Actions?

SellBrite

Google Shopping Actions puts your listings a click away from Google’s main search page — but not without a price. So exactly how much does it cost to use Google Shopping Actions? Let’s dive in. The platform lets shoppers buy products from multiple companies, sites, or brands from the same universal cart. Users do a Google search for the products they need — leather jacket, PS4 controller, scented candles — and can buy them all without leaving Google’s website.

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FastSpring Release Notes: June 25, 2020

FastSpring

Check out the latest features and improvements for the FastSpring app! Invoice Refresh – We updated the look and feel of our invoices to provide a simple and modern buyer experience. Improvements include: More intuitive layout. New font styling. Clear “Pay Now” button on unpaid invoices. New download button to easily turn an invoice into a PDF.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt