Sat.Jul 18, 2020 - Fri.Jul 24, 2020

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Case Study: Scale Your Affiliate Program with Targeted Incentives

UpSellIt

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple , a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together to create a new case study. .

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Designing for Dark Mode: The Latest Challenge in Email Design

Optimizely

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read. But for Marketers, especially for those working with emails, it’s a new hurdle. With its inverted color scheme, dark mode is another variable for which Marketers have to account in email design.

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Why You Can’t Ignore Marketing for Manufacturers

BigCommerce

Let’s be honest.

Marketing 421
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How Has The Pandemic Impacted Influencer Marketing?

Forrester eCommerce

Is it tone-deaf to continue investing in influencer marketing — or is it actually an ideal time? Get insights in our video.

Marketing 107
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363
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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 328

More Trending

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2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

Forrester eCommerce

We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession“). Due to the coronavirus and resulting recessions, tech spending in Germany, France, and the UK will decline by 5% to 7% in […].

Marketing 405
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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you.

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Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Value Stream Management Tools Unlock Agile-Plus-DevOps’ Potential: Takeaways From The Forrester Wave™

Forrester eCommerce

Application development and delivery (AD&D) leaders focusing on velocity and cadence are finding there’s more to software delivery than going fast. These leaders are realizing that shifting their focus from outputs to outcomes can provide greater insight than velocity alone. Using value stream management (VSM) tools, AD&D leaders gain better insight into their organization’s processes […].

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As Aldi Passes 2,000-Store Mark, Retailer Plans 70 More Locations In 2020

Retail TouchPoints

The coronavirus pandemic has done little to slow Aldi ’s growth: the low-price supermarket chain has opened its 2,000 U.S. store, and it plans to open 70 more brick-and-mortar locations in 2020. Four of those new stores will be in the greater Phoenix area, representing a new market for Aldi , as well as its first locations in Arizona. In 2021, Aldi plans to open stores in its 38th state, Louisiana, and will break ground on a new regional headquarters and distribution center located in Loxley, Al

Retail 260
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[COVID-19] Everything you need to know about eCommerce Parcel Shipping During the Pandemic

lateshipment

The COVID-19 pandemic has had an enormous impact on the retail landscape. It has led retailers to accelerate their efforts towards digitizing their businesses and improving their eCommerce channels. Undoubtedly, one of the main spurs behind this push has been consumers’ widespread adoption of online shopping that has led to a massive spike in eCommerce sales and home deliveries.

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The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Optimizely

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Container Adoption Is On The Rise: How Can Security Keep Up?

Forrester eCommerce

Adopting containers has become increasingly popular — consider that, as of 2019, 33% of global developers indicated that their development organizations currently use containers, and another 25% said they want to do so over the next 12 months. These numbers are not surprising when we consider the value containers offer, such as scalability, agility, and […].

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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the pandemic. Perhaps more important, it will help businesses and brands of all sizes showcase their products and close sales without shoppers ever having to leave Facebook or Instagram. The potential is enormous. Facebook Shops is offering businesses the chance to tap into a community of 2.6 billion people, engage them with relevant content and lead them quickl

eCommerce 254
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Wix Pricing (June 2020): Everything You Need to Know

Ecommerce Platforms

Unsure about Wix pricing? You’re in the right place. Wix is one of the better known site builders on the market today. Offering one of the best ways for business owners to launch their presence online, Wix has captured the attention of companies around the world. Currently, Wix is the driving force behind millions of websites, and you don’t even need a bunch of tech skills to use it.

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314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

My Wife Quit Her Job

Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads. He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising.

eCommerce 156
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Help us understand what industrial IoT platforms mean to your business

Forrester eCommerce

We're running a survey to understand what you expect from an industrial IoT platform.

Customer 339
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Dollar Tree Promotes Witynski To CEO

Retail TouchPoints

In a planned leadership transition, Michael Witynski has been named CEO of Dollar Tree. Gary Philbin, the company’s CEO since September 2017, is retiring but will serve as a member of the board through September 23, 2020. In December, Witynski was promoted from President and COO to a newly created position of Enterprise President. Witynski, who joined Dollar Tree as SVP of Stores in 2010, became COO in 2015.

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Reading Time: 6 minutes. Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers. With what we know about the value returning customers have, it’s important to recognize when they’re about to churn and how we can win them back.

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How Ascena went bankrupt

RetailDive

The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic.

Clothing 143
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Insights From Forrester’s US Retail Recovery Heat Maps (April – July 2020)

Forrester eCommerce

Over the last three months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […].

Retail 334
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Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail

Retail TouchPoints

Consumers today want to know exactly what they’re buying — and many of them want to know how it was sourced, made, packaged, distributed and will be disposed. People are increasingly interested in contributing to a more sustainable, circular economy by choosing products that align with their personal values. They have become savvy enough to look beyond slogans and taglines for evidence to support product claims, and may even have specific criteria in mind when considering a product’s sustainabil

Supplies 244
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13 Smart Ways to Implement Loyalty Reward Points for eCommerce Customers

MakeWebBetter

Loyalty Programs aren’t any new concepts for the people in business and similarly, you must also be aware of its benefits. Your competitors have already implemented a loyalty program. Hence, how you plan to launch your loyalty reward points program to deal with customers’ interest is the point of consideration. 58.7% of internet users believe […]. The post 13 Smart Ways to Implement Loyalty Reward Points for eCommerce Customers appeared first on MakeWebBetter.

eCommerce 143
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Nike shuffles leadership structure, details layoffs

RetailDive

As part of an effort to streamline its organization, the athletics retailer will cut jobs, resulting in up to $250 million in termination costs.

Retail 139
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Microsegementation: The Missing Piece In Your Customer-obsession Puzzle

Forrester eCommerce

What is the first thing you do to solve a jigsaw puzzle? You separate the similar pieces. This could be by color, border edges, and even piece size. B2B marketers can learn a thing or two from all the folks filling the empty hours at home working on puzzles. (It seems puzzle makers are having […].

B2B 312
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Lovesac Curates Internal Communications To Keep Employees Focused During Pandemic

Retail TouchPoints

When the staff in Lovesac ‘s Stamford, Conn. headquarters and 91 retail showrooms began to work from home under COVID-19 shelter-in-place orders, people had many things on their minds, but they didn’t have to worry about how to easily and efficiently communicate within the organization. “I think they went home feeling very comfortable that they had an information conduit that gave them the ability to continue business as much as was necessary,” said David Jensen, CIO/CTO at Lovesac in an i

eCommerce 240
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Ecommerce Return Policies 101

ecomdash

Want better sales? Fix your return policy. Here's how to create an ecommerce returns process that drives sales. The post Ecommerce Return Policies 101 appeared first on Ecomdash.

eCommerce 135
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Are subscription services viable across retail broadly?

RetailDive

With the possibility of new lockdown orders as COVID-19 cases surge, the model may help boost sales online. But it may not be a silver bullet for every sector.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.