Sat.Oct 03, 2020 - Fri.Oct 09, 2020

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Department stores' decade of decline

RetailDive

The coronavirus pandemic has worsened an existential crisis that deepened over the last 10 years.

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How Does Google Shopping Work?

SellBrite

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually work?

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Build an Ecommerce Website That Keeps Up With Evolving Customer Expectations

BigCommerce

The internet impacts every area of our lives. We use it for socializing, entertainment, working, and research.

Customer 397
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Finding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right

Forrester eCommerce

B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because they share a requirement for the same type of offering. But every customer has a different idea of what price is “just right.”.

B2B 491
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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IBM iSeries Integration: Streamlining Operations For A BigCommerce Client

Groove

B2B eCommerce businesses often run into problems when it comes to accurately tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom integration to help the company modernize their website and upgrade the user experience. IBM iSeries Integration With BigCommerce. Curtain Call is a B2B retailer that sells dance class wear and costumes for recitals.

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The Best Conference Call Services (In-Depth Review)

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.

Webinar 363

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A Look Ahead: What Sales Operations Leaders Must Prepare For In 2021

Forrester eCommerce

Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.

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eCommerce User Experience: How We Helped This Client Reduce Buyer Friction

Groove

With modern expectations on the rise among online shoppers, many stores must adjust their website design and development to fulfill their customers' needs. In this blog, we're sharing how we helped one client enhance their BigCommerce design and improve the overall eCommerce user experience. eCommerce User Experience: Reducing Buyer Friction. G&M Crabcakes is one of Maryland's most-trusted seafood brands.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.

Marketing 363
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325: Alex Beller On How To Do SMS Marketing The Right Way

My Wife Quit Her Job

Today I’m thrilled to have Alex Beller on the show. Alex is the founder of Postscript.io which is the SMS platform that I’m currently using for my ecommerce store. In just 6 short months, SMS marketing with Postscript has become one of my top 5 revenue drivers! Today, we’re going to talk about the ins and outs of SMS marketing from someone who lives and breathes it.

Marketing 296
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Fall Is The Best Time For Planting Seeds And Planning For Growth

Forrester eCommerce

Portfolio marketing teams can play a key role in annual planning efforts by analyzing new markets and new buyers for growth opportunities.

Marketing 435
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Dollar General Dives Into Rotating Seasonal Products with New Pop-Up Store Concept

Retail TouchPoints

Dollar General has launched the popshelf store concept — smaller locations focusing on on-trend seasonal goods, with 95% of items priced at $5 or less. The first two popshelf locations will open in Hendersonville and Clarksville, Tenn. in fall 2020. Each popshelf will occupy approximately 9,000 square feet and continually refresh merchandise across categories including health and beauty, cleaning supplies and party goods.

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.

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Ride the Wave of CBD Business Opportunities: 20 Ideas + Tips to Get Started

BigCommerce

Who would have thought that one tiny, plant-derived chemical could become one of the most sought-after ingredients in 2020?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Employee mental health must be front and center for every employer

Forrester eCommerce

Mental health has become the focus of the discussion when it comes to employee benefits. As an organization, whether you have remained open, or are planning for “return to work” in an office setting, or will continue to keep your workforce remote indefinitely – you need an employee mental health strategy. To set the stage: […].

Customer 367
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Staples Enables Contactless Returns in 1,000+ Stores

Retail TouchPoints

Staples will launch contactless returns for online purchases in more than 1,000 of its stores across the U.S. The retailer has partnered with Optoro , which will deploy its contactless Express Returns system that gives retailers access to a nationwide network of unpackaged return drop-off points. The offering allows retailers to seamlessly process their own in-store returns using a simple QR code, enabling customers to avoid lines and providing a safer experience for associates.

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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.

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FedEx Rate Increase for 2021: How Your eCommerce Business Can Cope

lateshipment

FedEx has announced its General Rate Increase (GRI) for 2021. As in almost every year, the average increase is 4.9%, although the increase is not uniform across all service types and parcel sizes. This article will unpack the latest rate increase, its various nuances, and what it might mean for your business in particular. According to FedEx “These rate changes enable FedEx to continue investing in service enhancement, fleet maintenance, technology innovations, and other areas to serve cus

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Twenty Technologies Underpin Application Security

Forrester eCommerce

When I was working at @stake in the early 2000s, most of my client engagements were in application security. I did a number of code reviews that actually involved people handing me stacks of paper to go through. ‘Grep’ was an important security tool. When I was involved in application penetration tests, we used a […].

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RFID Journal Award Honors Brazilian Cosmetics Retailer Grupo Boticário

Retail TouchPoints

Grupo Boticário was named a winner in the category of Best RFID Retail Implementation as part of the 14th annual RFID Journal Awards. The recognition is in honor of an RFID solution Grupo Boticário deployed to boost traceability and address other challenges in its supply chain. The RFID Journal Awards, which were announced last week during the RFID Journal Virtually LIVE!

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How to Choose The Right Conversion Rate Optimization Agency

Kissmetrics

Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.

eCommerce 363
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Ecommerce Machine Learning: AI’s Role in the Future of Online Shopping

BigCommerce

Once you’ve been in ecommerce for a while, you’ll know the industry’s symbiotic relationship with technology.

eCommerce 300
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15

Forrester eCommerce

They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […].

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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

With the COVID-19 pandemic escalating the adoption of online shopping across all categories, the home goods sector in particular has seen a notable spike in ecommerce. Even as stores begin to slowly reopen, ecommerce demand remains elevated. To take its online presence to the next level and meet shoppers’ needs in the virtual world, CITY Furniture overhauled its ecommerce approach by building its own headless platform, designed to integrate with modular partner solutions as needed.

Payments 264
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How to Meet ADA Website Compliance

Kissmetrics

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters.

SEO 362
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How This Custom eCommerce Integration Streamlines This Client's B2B Operations

Groove

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom eCommerce integration to help the company modernize their website and upgrade the user experience. eCommerce Integration: Improving B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals.

B2B 196
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Six Opportunities For Demand And Account-Based Marketing Leaders In 2021

Forrester eCommerce

This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the moment by focusing on these six areas.

Marketing 300
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Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time. Walmart+ may be poised to grow even further in the near future: 53% of those polled had at least heard of the program, and another 27% were considering joining soo

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Best Remote Access Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world.

Mobile 358
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Email Blast Best Practices And The Right Way To Segment Your List

My Wife Quit Her Job

Once you’ve built up a sizable email list, you might be tempted to send an email blast to all of your subscribers. After all, if you’re paying an email marketing provider to store your subs, you may as well email everyone every time right? Wrong! Intuitively, you might think that sending a monolithic email blast to everyone on your list is the best way to maximize your reach.

Marketing 177
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt