RetailMinded
APRIL 12, 2023
Content marketing is the best bet for you when you are a student entrepreneur or blogger looking to promote your site. This form of advertising doesn’t require investing a lot of money into it. Besides, you can engage in it yourself. Content marketing isn’t too complicated when you have a solid strategy. Of course, creating one takes a lot of time. As a student, you might lack it.
Wiser
APRIL 10, 2023
As a retailer, getting shoppers into your store is the first big hurdle, but then comes an even more complex beast— getting them to make a purchase. One essential component of this is using the best retail assortment strategy for your store. For some retailers, simply offering a wide variety of items is the key, even if they’re somewhat unrelated.
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Forrester eCommerce
APRIL 12, 2023
Find recommendations for how to best prioritize journeys and discover our Customer Journey Prioritization Tool for doing the prioritization work.
Salsify
APRIL 13, 2023
Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
APRIL 12, 2023
Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.
Retail TouchPoints
APRIL 12, 2023
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales. Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned properties as well as offsite media channels including social, display and video.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Fastr
APRIL 13, 2023
You know that having a fast and reliable ecommerce website is essential. However, have you ever considered the impact that website performance can have on your bottom line? It can be tempting to avoid website updates when your budget is tight, but that is actually the very best time to invest in your site. In this blog post, we'll explore why you should invest in performance and how Zmags Performance Services can help.
Forrester eCommerce
APRIL 11, 2023
It’s hard to avoid the hype that ChatGPT and similar generative AI tools will change everything — including customer experience (CX). But scratch the surface of the click bait headlines about AI and CX and you’ll find that writers have conflated CX with customer service or marketing.
Retail TouchPoints
APRIL 12, 2023
As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store footprints, especially in shopping malls. In fact, results from Retail TouchPoints’ latest Store Design & Experience Survey revealed that 58% of respondents plan to remodel and/or renovate a minimum of 11% of their store footprint through 2024.
Fabric
APRIL 11, 2023
Fashion and apparel storefronts always need fresh supplies of trendy clothes. But today’s clothing retailers are feeling the pinch. Labor pressures, inflation, and general market volatility are stunting growth and profitability across retail. For some companies, these issues have threatened their very existence. At the same time, consumer behavior is changing.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
GetElastic
APRIL 11, 2023
The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. Headless commerce is a method of dividing the front-end and back-end aspects of an eCommerce platform. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment.
Forrester eCommerce
APRIL 14, 2023
Medicaid redetermination has kicked off bringing the challenges of member engagement broadly into the spotlight. This blog offers three key ways insurer's can improve member engagement.
Retail TouchPoints
APRIL 14, 2023
American Eagle Outfitters and ThredUp have launched RE/AE, a resale shop for secondhand and exclusive vintage American Eagle clothing, located at ae.thredup.com, curated by American Eagle and powered by ThredUp’s Resale-as-a-Service (RaaS). Additionally, American Eagle has partnered with Snapchat for a pop-up shoppable AR Lens showcasing select styles from an inaugural 200 -piece RE/AE collection.
Fabric
APRIL 13, 2023
The post fabric Teams Up with AWS to Reinvent the Next Generation of E-Commerce Technology appeared first on Headless E-Commerce Platform | fabric.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Experience is the keyword here. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand.
Forrester eCommerce
APRIL 14, 2023
Salesforce has recently announced the launch of its Hyperforce EU Operating Zone, working with the Hyperforce cloud platform. Thanks to this move, Salesforce can now sell its products, along with customer and technical support, using only EU delivery resources and data storage.
Retail TouchPoints
APRIL 13, 2023
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. To accomplish this effectively, wine brands need a holistic, omnichannel marketing strategy that ladders up to full-funnel goals: Establish emotional connection and awareness
Salsify
APRIL 11, 2023
Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a wild ride.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Ecommerce Platforms
APRIL 9, 2023
In today’s Shopify Dawn theme review, we’re looking at one of the most popular beginner-friendly themes for Shopify store owners. If you’re familiar with Shopify, you’ll know the platform offers a host of free and premium theme options, designed to enhance the look and feel of your store. The Dawn theme is one of the handful of free themes any user on Shopify can access and customize to their specific needs.
Forrester eCommerce
APRIL 11, 2023
The Problem: Digital Touchpoint Choice Architecture Brands are shaped by the experiences that they provide, and today’s experiences are overwhelmingly digital. As consumers interact with a brand in a multitude of ways (chat, voice, augmented reality, etc.), how does a company decide which digital touchpoints to make available?
Retail TouchPoints
APRIL 12, 2023
UK-based urban streetwear brand SikSilk saw a 25% increase in ecommerce purchases from on-site search and a 36% drop in site exits from its search pages after implementing AI-powered site search technology. The retailer partnered with solution provider Nosto to help it keep the products that appear in search results in line with inventory levels, while also increasing relevancy and preventing “dead-end” searches for which no products or an incomplete list of products are shown.
RetailDive
APRIL 11, 2023
While the effects are finally settling out, industry experts say the last three years have seen an uptick in “ships in own container” packaging as well as changes in design.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Ecommerce Platforms
APRIL 8, 2023
The Shopify Debut theme was once one of the most popular free themes available to store owners on the Shopify platform. However, as of 2023, the option has disappeared completely from the Shopify theme marketplace, leaving many new store owners wondering what happened. While there are still a variety of themes to choose from on the Shopify marketplace at the time of writing (11 free and 114 paid), the Debut theme is no longer accessible.
Forrester eCommerce
APRIL 11, 2023
How effective are CX measurement programs? To answer this question, we fielded our State Of VoC And CX Measurement Practices Survey among CX professionals responsible for measurement or VoC at their organization.
Retail TouchPoints
APRIL 10, 2023
Alibaba is reportedly looking for partner companies to test its Tongyi Qianwen AI chatbot, according to Reuters. A formal launch is expected on April 11, when Daniel Zhang, CEO of Alibaba Group, is scheduled to speak at an Alibaba Cloud event. Alibaba has not responded to media requests for comment, though a person familiar with the matter told Reuters the chatbot is a large language model (LLM) targeted at business users.
Algopix
APRIL 10, 2023
The metaverse is an emerging concept that has been gaining popularity in recent years. It is a virtual world where people can interact with each other and with digital objects in a simulated environment. E-commerce is the buying and selling of goods and services online. The Rise of the Metaverse The concept of the metaverse has been around for decades, but it is only now that we are starting to see its true potential.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
RetailDive
APRIL 12, 2023
Walmart has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.
Forrester eCommerce
APRIL 10, 2023
B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer lifecycle.
Retail TouchPoints
APRIL 11, 2023
Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.
Store Growers
APRIL 13, 2023
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. Even if you go for Remarketing audiences, where data on your website visitors is used to create a list of users, your input into audience creation isn’t limited, but the outcome is.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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