Forrester eCommerce
AUGUST 21, 2024
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action.
My Wife Quit Her Job
AUGUST 21, 2024
Today I have my friend, Yoni Mazor back on the show. In this episode we dive into the latest Amazon updates and uncover what might be Amazon’s sneakiest fee increase yet—decide for yourself if the e-commerce giant is pulling a fast one on sellers. What You’ll Learn Amazon’s new refund and reimbursement policy The hidden costs on selling on Amazon Click here to join Getida and get $400 in free reimbursements Sponsors SellersSummit.com – The Sellers Summit is the ecommerce
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Retail TouchPoints
AUGUST 20, 2024
In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S. can now easily sign up for YouTube Shopping’s affiliate program through the “Google & YouTube” app on Shopify, enabling thousands of eligible creators to showcase those me
Groove
AUGUST 19, 2024
Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction.
Speaker: Jennifer Wright and Nick Barron
Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.
Retail TouchPoints
AUGUST 21, 2024
GU (pronounced “gee-you”), a sister brand of apparel retailer Uniqlo , will make a splashy, multi-channel entrance into the U.S. next month with the simultaneous debut of its ecommerce site and a 10,225-square-foot NYC flagship. The two -story location in the trendy SoHo neighborhood will offer men’s and women’s clothing as well as shoes, bags and accessories.
Forrester eCommerce
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
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Groove
AUGUST 19, 2024
More than just a live chat tool, Gorgias Chat is a comprehensive helpdesk solution that integrates with various eCommerce platforms, helping to streamline your team’s workflow. Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.
Retail TouchPoints
AUGUST 19, 2024
The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes and the lingering effects of the pandemic would negatively impact spending, consumption rates have remained surprisingly high. This counterintuitive trend has sparked debate among economists, analysts and retail executives about the sustainability of current spending patterns.
Forrester eCommerce
AUGUST 22, 2024
The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point. Fortunately, Forrester provides a blueprint of the steps needed to rapidly create a tech strategy outlined in our recently published research on how to Build Your IT Strategy.
lateshipment
AUGUST 20, 2024
Most of us who are unaware of a package’s delivery journey, assume that a package gets shipped out from the warehouse and then gets delivered to the customer, right? Having this assumption is not wrong. After all, this is what we’ve seen happening on that front. But on the back end, there are a lot of things that happen between “shipped” and “delivered”.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Groove
AUGUST 19, 2024
Customers note which brands are responsive and engage with them throughout the shopping process. They appreciate the companies that genuinely care about their experiences and can help answer any questions that might arise during a purchase. This positive customer service builds brand reputations and encourages customers to return. Gorgias was built to help eCommerce companies answer these needs.
Retail TouchPoints
AUGUST 21, 2024
Consumers are changing how they shop and who they shop with, and now brands are taking notice. Traditionally, retail spaces have been associated with social interaction and shared experiences, serving as bustling hubs for family outings and social gatherings among friends. However, the rise of digital technology (where a customer can purchase something easily and quickly on their own), coupled with the impact of the COVID-19 pandemic, has shifted consumer expectations and needs, sparking a great
Forrester eCommerce
AUGUST 22, 2024
Personas are a seemingly foundational and simple tool, yet deceptively challenging. At Forrester, we’ve fielded numerous client requests to better understand how to create, evolve, and operationalize personas.
Salsify
AUGUST 20, 2024
An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are low-key vibing quite as hard as Duolingo’s adored, sassy-meets-snarky mascot, Duo the Owl.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
A Better Lemonade Stand
AUGUST 20, 2024
In late January of this year, I stood in a room with a projector, in front of the founders of Pixel Dreams , a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make.
Retail TouchPoints
AUGUST 21, 2024
Online wholesale marketplace Bulletin has launched a Shopify sales channel app, enabling merchants to more easily integrate their product listings and better manage orders to grow their brands via wholesale partnerships. [Editor’s note: Both Bulletin and Retail TouchPoints are subsidiaries of live event and media company Emerald.] Through the new integration, merchants can now bulk import their product listings from Shopify to Bulletin, and any updates made in Shopify will be automatically synce
Forrester eCommerce
AUGUST 20, 2024
Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain.
Salsify
AUGUST 22, 2024
At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look highlights some critical core distinctions.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
A Better Lemonade Stand
AUGUST 20, 2024
Over the last few months, we’ve had many subscribers ask questions about customs and importing product from overseas. It can be a confusing topic and since so many people had similar questions, we decided to write a blog post on it. Instead of us answering your questions, however, we went straight to the source and interviewed Pacific Customs Brokers.
Retail TouchPoints
AUGUST 21, 2024
Walmart has sold its shares in Chinese ecommerce player JD.com , ending its direct investment in the Alibaba rival after more than eight years. The relationship began when Walmart sold its China ecommerce operations to JD.com in June 2016 , taking a 5% stake in the company as part of the deal. By February 2017 , Walmart had increased its investment to 12.1% , and in August 2018 Walmart and JD.com invested $500 million in Chinese grocery delivery company Dada-JD Daojia.
Forrester eCommerce
AUGUST 19, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.
RetailDive
AUGUST 21, 2024
The “Home Court” space is the result of a “shared vision” between the athletics retailer and Nike, but it still features other major brands.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
RetailWire
AUGUST 22, 2024
Foot Locker Inc. has unveiled its newly redesigned flagship store at 112 W 34th St., introducing the Foot Locker "Home Court," a cutting-edge basketball shopping destination created in collaboration with Nike and Jordan Brand.
Retail TouchPoints
AUGUST 19, 2024
Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that will allow the drones to work efficiently alongside human workers in distribution centers. By integrating this new system into fulfillment spaces, Ikea’s operations will “run continuously,” the company shared in an announcement. Ikea initially adopted drone technology in 2021 when it partnered with AI and robotics company Verity to develop an autonomous drone solution for warehouses.
Forrester eCommerce
AUGUST 19, 2024
I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!
RetailDive
AUGUST 19, 2024
Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
TalkingRetail
AUGUST 22, 2024
Spar and Marie Curie are encouraging people to bake their favourite cakes, hold a tea party and raise vital funds to help ensure more people, whatever their illness, get the end of life care they urgently need.
Retail TouchPoints
AUGUST 22, 2024
What comes to mind when you think of secondhand goods? Is it pre-owned cars, vintage clothing or refurbished furniture? These items have been popular in the secondhand market for years, but now there is another consumer good taking the spotlight in the “recommerce” market: mobile phones. Recommerce, the practice of buying and selling previously owned, gently used products, has existed for centuries.
Forrester eCommerce
AUGUST 19, 2024
The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.
RetailDive
AUGUST 21, 2024
The offering for Fulfillment by Amazon users helps them avoid fees by simply having customers keep items, the company said.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
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