Forrester eCommerce
AUGUST 21, 2024
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action.
My Wife Quit Her Job
AUGUST 21, 2024
Today I have my friend, Yoni Mazor back on the show. In this episode we dive into the latest Amazon updates and uncover what might be Amazon’s sneakiest fee increase yet—decide for yourself if the e-commerce giant is pulling a fast one on sellers. What You’ll Learn Amazon’s new refund and reimbursement policy The hidden costs on selling on Amazon Click here to join Getida and get $400 in free reimbursements Sponsors SellersSummit.com – The Sellers Summit is the ecommerce
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Retail TouchPoints
AUGUST 20, 2024
In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S. can now easily sign up for YouTube Shopping’s affiliate program through the “Google & YouTube” app on Shopify, enabling thousands of eligible creators to showcase those me
Groove
AUGUST 19, 2024
Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Retail TouchPoints
AUGUST 21, 2024
GU (pronounced “gee-you”), a sister brand of apparel retailer Uniqlo , will make a splashy, multi-channel entrance into the U.S. next month with the simultaneous debut of its ecommerce site and a 10,225-square-foot NYC flagship. The two -story location in the trendy SoHo neighborhood will offer men’s and women’s clothing as well as shoes, bags and accessories.
Forrester eCommerce
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
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Groove
AUGUST 23, 2024
Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h
Retail TouchPoints
AUGUST 23, 2024
The 2024 Verizon Data Breach Investigations Report notes that there were 725 known data breach incidents in the retail sector for the year ending in late October 2023. An estimated 369 of those resulted in confirmed data disclosure. From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service.
Forrester eCommerce
AUGUST 19, 2024
Get an inside look at the enterprise architecture strategies of this year’s EA Awards winner, Scotiabank, and learn which firms were runners-up.
Salsify
AUGUST 20, 2024
An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are low-key vibing quite as hard as Duolingo’s adored, sassy-meets-snarky mascot, Duo the Owl.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Groove
AUGUST 22, 2024
Did you know that email marketing remains one of the most successful and cost-effective ways to reach customers? Though formulating an email strategy can be tough at first, it’ll be worth it when you see a return on investment. Groove Commerce is a Diamond HubSpot Partner Agency and a Klaviyo Partner Agency c ommitted to delivering a white-glove level of service to all of our customers.
Retail TouchPoints
AUGUST 19, 2024
The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes and the lingering effects of the pandemic would negatively impact spending, consumption rates have remained surprisingly high. This counterintuitive trend has sparked debate among economists, analysts and retail executives about the sustainability of current spending patterns.
Forrester eCommerce
AUGUST 22, 2024
The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point. Fortunately, Forrester provides a blueprint of the steps needed to rapidly create a tech strategy outlined in our recently published research on how to Build Your IT Strategy.
My Wife Quit Her Job
AUGUST 17, 2024
About 20 years ago, I went back home to visit my Mom over the summer and I happened to run into an old classmate from high school. And back in the day, this classmate of mine wasn’t known to be the brightest guy in school. I remember one time, a group of us were chatting and taking turns sharing our SAT scores and when it came to his turn, he said that he got a 700.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Groove
AUGUST 19, 2024
More than just a live chat tool, Gorgias Chat is a comprehensive helpdesk solution that integrates with various eCommerce platforms, helping to streamline your team’s workflow. Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.
Retail TouchPoints
AUGUST 19, 2024
Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that will allow the drones to work efficiently alongside human workers in distribution centers. By integrating this new system into fulfillment spaces, Ikea’s operations will “run continuously,” the company shared in an announcement. Ikea initially adopted drone technology in 2021 when it partnered with AI and robotics company Verity to develop an autonomous drone solution for warehouses.
Forrester eCommerce
AUGUST 22, 2024
Personas are a seemingly foundational and simple tool, yet deceptively challenging. At Forrester, we’ve fielded numerous client requests to better understand how to create, evolve, and operationalize personas.
RetailDive
AUGUST 21, 2024
The offering for Fulfillment by Amazon users helps them avoid fees by simply having customers keep items, the company said.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Groove
AUGUST 19, 2024
Customers note which brands are responsive and engage with them throughout the shopping process. They appreciate the companies that genuinely care about their experiences and can help answer any questions that might arise during a purchase. This positive customer service builds brand reputations and encourages customers to return. Gorgias was built to help eCommerce companies answer these needs.
Retail TouchPoints
AUGUST 21, 2024
Online wholesale marketplace Bulletin has launched a Shopify sales channel app, enabling merchants to more easily integrate their product listings and better manage orders to grow their brands via wholesale partnerships. [Editor’s note: Both Bulletin and Retail TouchPoints are subsidiaries of live event and media company Emerald.] Through the new integration, merchants can now bulk import their product listings from Shopify to Bulletin, and any updates made in Shopify will be automatically synce
Forrester eCommerce
AUGUST 20, 2024
Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain.
RetailDive
AUGUST 20, 2024
Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to innovate high heels.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Groove
AUGUST 19, 2024
Providing excellent customer service is vital to keeping your eCommerce customers coming back. Responding to customer inquiries regarding shipping issues, order status, returns, and product inquiries using Gorgias’ AI agent frees up your support team to handle more complex issues. In the fast-paced eCommerce industry, on-the-fly personalized service is paramount.
Retail TouchPoints
AUGUST 21, 2024
Consumers are changing how they shop and who they shop with, and now brands are taking notice. Traditionally, retail spaces have been associated with social interaction and shared experiences, serving as bustling hubs for family outings and social gatherings among friends. However, the rise of digital technology (where a customer can purchase something easily and quickly on their own), coupled with the impact of the COVID-19 pandemic, has shifted consumer expectations and needs, sparking a great
Forrester eCommerce
AUGUST 19, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.
lateshipment
AUGUST 20, 2024
Most of us who are unaware of a package’s delivery journey, assume that a package gets shipped out from the warehouse and then gets delivered to the customer, right? Having this assumption is not wrong. After all, this is what we’ve seen happening on that front. But on the back end, there are a lot of things that happen between “shipped” and “delivered”.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
RetailDive
AUGUST 23, 2024
With more people shopping on mobile devices, a “tipping point” is on the horizon with consumer behavior, according to Adobe Analytics.
Retail TouchPoints
AUGUST 21, 2024
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from InMarket found that grocery was the most susceptible category for losing customers to dollar stores for a national mass merchant. The “Value Wars” competition has forced both sides to adapt in order to attract and retain customers across all income levels, with dollar store chains launching higher ticket items and leaders like Walmart and Target d
Forrester eCommerce
AUGUST 19, 2024
I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!
A Better Lemonade Stand
AUGUST 20, 2024
In late January of this year, I stood in a room with a projector, in front of the founders of Pixel Dreams , a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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