Forrester eCommerce
AUGUST 21, 2024
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action.
My Wife Quit Her Job
AUGUST 21, 2024
Today I have my friend, Yoni Mazor back on the show. In this episode we dive into the latest Amazon updates and uncover what might be Amazon’s sneakiest fee increase yet—decide for yourself if the e-commerce giant is pulling a fast one on sellers. What You’ll Learn Amazon’s new refund and reimbursement policy The hidden costs on selling on Amazon Click here to join Getida and get $400 in free reimbursements Sponsors SellersSummit.com – The Sellers Summit is the ecommerce
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Retail TouchPoints
AUGUST 20, 2024
In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S. can now easily sign up for YouTube Shopping’s affiliate program through the “Google & YouTube” app on Shopify, enabling thousands of eligible creators to showcase those me
Groove
AUGUST 19, 2024
Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
AUGUST 21, 2024
GU (pronounced “gee-you”), a sister brand of apparel retailer Uniqlo , will make a splashy, multi-channel entrance into the U.S. next month with the simultaneous debut of its ecommerce site and a 10,225-square-foot NYC flagship. The two -story location in the trendy SoHo neighborhood will offer men’s and women’s clothing as well as shoes, bags and accessories.
Forrester eCommerce
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
AUGUST 23, 2024
Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h
Retail TouchPoints
AUGUST 23, 2024
The 2024 Verizon Data Breach Investigations Report notes that there were 725 known data breach incidents in the retail sector for the year ending in late October 2023. An estimated 369 of those resulted in confirmed data disclosure. From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service.
Forrester eCommerce
AUGUST 22, 2024
The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point. Fortunately, Forrester provides a blueprint of the steps needed to rapidly create a tech strategy outlined in our recently published research on how to Build Your IT Strategy.
lateshipment
AUGUST 20, 2024
Most of us who are unaware of a package’s delivery journey, assume that a package gets shipped out from the warehouse and then gets delivered to the customer, right? Having this assumption is not wrong. After all, this is what we’ve seen happening on that front. But on the back end, there are a lot of things that happen between “shipped” and “delivered”.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Groove
AUGUST 22, 2024
Did you know that email marketing remains one of the most successful and cost-effective ways to reach customers? Though formulating an email strategy can be tough at first, it’ll be worth it when you see a return on investment. Groove Commerce is a Diamond HubSpot Partner Agency and a Klaviyo Partner Agency c ommitted to delivering a white-glove level of service to all of our customers.
Retail TouchPoints
AUGUST 19, 2024
The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes and the lingering effects of the pandemic would negatively impact spending, consumption rates have remained surprisingly high. This counterintuitive trend has sparked debate among economists, analysts and retail executives about the sustainability of current spending patterns.
Forrester eCommerce
AUGUST 22, 2024
Personas are a seemingly foundational and simple tool, yet deceptively challenging. At Forrester, we’ve fielded numerous client requests to better understand how to create, evolve, and operationalize personas.
Salsify
AUGUST 20, 2024
An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are low-key vibing quite as hard as Duolingo’s adored, sassy-meets-snarky mascot, Duo the Owl.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Groove
AUGUST 19, 2024
More than just a live chat tool, Gorgias Chat is a comprehensive helpdesk solution that integrates with various eCommerce platforms, helping to streamline your team’s workflow. Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.
Retail TouchPoints
AUGUST 21, 2024
Online wholesale marketplace Bulletin has launched a Shopify sales channel app, enabling merchants to more easily integrate their product listings and better manage orders to grow their brands via wholesale partnerships. [Editor’s note: Both Bulletin and Retail TouchPoints are subsidiaries of live event and media company Emerald.] Through the new integration, merchants can now bulk import their product listings from Shopify to Bulletin, and any updates made in Shopify will be automatically synce
Forrester eCommerce
AUGUST 20, 2024
Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain.
A Better Lemonade Stand
AUGUST 20, 2024
In late January of this year, I stood in a room with a projector, in front of the founders of Pixel Dreams , a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Groove
AUGUST 19, 2024
Customers note which brands are responsive and engage with them throughout the shopping process. They appreciate the companies that genuinely care about their experiences and can help answer any questions that might arise during a purchase. This positive customer service builds brand reputations and encourages customers to return. Gorgias was built to help eCommerce companies answer these needs.
Retail TouchPoints
AUGUST 19, 2024
Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that will allow the drones to work efficiently alongside human workers in distribution centers. By integrating this new system into fulfillment spaces, Ikea’s operations will “run continuously,” the company shared in an announcement. Ikea initially adopted drone technology in 2021 when it partnered with AI and robotics company Verity to develop an autonomous drone solution for warehouses.
Forrester eCommerce
AUGUST 19, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.
Salsify
AUGUST 22, 2024
At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look highlights some critical core distinctions.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Groove
AUGUST 19, 2024
Providing excellent customer service is vital to keeping your eCommerce customers coming back. Responding to customer inquiries regarding shipping issues, order status, returns, and product inquiries using Gorgias’ AI agent frees up your support team to handle more complex issues. In the fast-paced eCommerce industry, on-the-fly personalized service is paramount.
Retail TouchPoints
AUGUST 21, 2024
Consumers are changing how they shop and who they shop with, and now brands are taking notice. Traditionally, retail spaces have been associated with social interaction and shared experiences, serving as bustling hubs for family outings and social gatherings among friends. However, the rise of digital technology (where a customer can purchase something easily and quickly on their own), coupled with the impact of the COVID-19 pandemic, has shifted consumer expectations and needs, sparking a great
Forrester eCommerce
AUGUST 19, 2024
I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!
Practical eCommerce
AUGUST 20, 2024
Generating text from images accelerates accessibility, SEO, social media captions, language translation, and more. The post 7 Image-to-Text Tools, AI-powered appeared first on Practical Ecommerce.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
RetailWire
AUGUST 22, 2024
Foot Locker Inc. has unveiled its newly redesigned flagship store at 112 W 34th St., introducing the Foot Locker "Home Court," a cutting-edge basketball shopping destination created in collaboration with Nike and Jordan Brand.
Retail TouchPoints
AUGUST 21, 2024
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from InMarket found that grocery was the most susceptible category for losing customers to dollar stores for a national mass merchant. The “Value Wars” competition has forced both sides to adapt in order to attract and retain customers across all income levels, with dollar store chains launching higher ticket items and leaders like Walmart and Target d
Forrester eCommerce
AUGUST 19, 2024
The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.
TalkingRetail
AUGUST 21, 2024
Skip, the first British-made cold-pressed active CBD drinks brand, has been launched. Each 250ml can contains 5mg of cold-pressed active CBD (below the most recent FSA guidance of 10mg/day) as well as fruit juices and botanicals and no soya lecithin.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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