Sat.Oct 12, 2024 - Fri.Oct 18, 2024

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The Truth About B2B Sales And Marketing Alignment

Forrester eCommerce

I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns that amount to a precarious future for alignment between these two functions.

B2B 221
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How to Choose the Right Shipping Insurance For Your Business

lateshipment

Despite state-of-the-art tracking systems and parcel protection strategies, there’s always the possibility of your customers’ packages getting lost, damaged in transit or stolen. This is where shipping insurance comes in — to protect your bottom line from unexpected losses. But with so many options out there, how do you choose the right insurance that suits your e-commerce business?

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The Key to Connecting with Gen Z: Plug into Their Fandom

Retail TouchPoints

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. (From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY.

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Nearly half of holiday shoppers plan to shop in stores

RetailDive

While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.

Mobile 124
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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AI Support for Demand Forecasting and Inventory Planning | Salsify

Salsify

Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show recommendations from your favorite streaming service. What started as a scientific curiosity now forms the foundation of business chatbots and powerful tools like ChatGPT.

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How to Effectively Combine Price Intelligence and Customer Ratings for Better Pricing Decisions

Wiser

Technology has made today’s market hyper-competitive, and pricing decisions can make or break a business. Companies that excel in pricing typically harness the power of both price intelligence and price optimization, relying on data such as customer ratings and reviews. Price intelligence provides data-driven insights into competitor pricing and market trends, while customer feedback provides a deeper understanding of how customers perceive value and what they are willing to pay.

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New Books to Grow (or Sell) a Business, Fall 2024

Practical eCommerce

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more. The post New Books to Grow (or Sell) a Business, Fall 2024 appeared first on Practical Ecommerce.

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Defend your brand market share from private label growth

Profitero

In the last year, private label (also known as store brand) market share hit an all-time high, commanding 22% of the share of sales in the United States and an even higher 52% of value sales in the UK.

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Our Bold New Plan to Suck Less

Steve Dennis

“If you do not change direction, you might end up where you are heading.” Lao Tzu It’s a crisp fall day in 2002, and I’m enjoying my second cup of coffee in my office at Sears’s sprawling corporate campus outside of Chicago. The last eighteen months have been exhausting for me and my team, but on this particular morning, I’m feeling pretty good.

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Izola Turns One — And It’s Just Getting Started

Forrester eCommerce

We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.

Customer 417
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How to Build a Winning B2B eCommerce Strategy

Groove

Introduction: Why a Strong B2B eCommerce Strategy is Essential The digital marketplace has made it easier for businesses to engage with leads and customers regardless of geographical location. However, it has also opened up the market, so businesses have to compete with other companies across the country and around the world for the attention of customers.

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Why Luxury Brands Should Consider Making Each Store Unique

Retail TouchPoints

For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look, feel and customer experience in each and every physical location has been a prerequisite for expansion, brand-building and economies of scale. Rich Johnson, Odyssey Retail Advisors However, in the luxury retail sector, it’s advantageous to use the available space and the geographic location to create a unique design concept for each brick-and-mortar store, according to Rich Johnson, Prin

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News: Judge Issues Injunction With Details of How Google Must Open Up Android App Store to Competition in US

FastSpring

After Google was warned in August by U.S. District Judge James Donato that the court is “going to tear the barriers down,” the judge’s injunction was issued on Monday, Oct. 7 detailing what exactly that would mean for Google. The company must make several changes regarding its Play Store for Android apps according to AP News , after a jury found in Dec. 2023 that Google Play and Google Play Billing represent an illegal monopoly run by Google.

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Forrester’s 2024 Enterprise Architecture Award Winner And Finalists For APAC

Forrester eCommerce

What does excellence in enterprise architecture look like? Learn more about the enterprise architecture strategy that won Contact Energy, a New Zealand electricity generator and retailer, this year’s EA Award for the APAC region.

Retail 417
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Understanding eCommerce Website Management Services: Performance, CRO, Accessibility

Groove

For eCommerce stores, no tool is more crucial for success than a high-quality website. But it isn't enough to just design an attractive website and leave it at that. If you want to make the most of your site's potential, it will need ongoing management and optimization. This is where eCommerce website management services come into the picture. By leveraging the expertise and cutting-edge solutions offered by eCommerce managed services like Groove Commerce, you can free up time in your schedule w

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom

Retail 277
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Inclusive Design Products 101 | Salsify

Salsify

From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages it can also provide your business.

eCommerce 119
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If You Are A Business Resilience Pro, We Need You To Answer A Few Questions!!

Forrester eCommerce

Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resilience. We examine different topics in business resilience such as disaster recovery, but this time it’s all just business resilience.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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eCommerce Managed Services: What They Are and When You Need Them

Groove

From digital marketing to inventory management and order fulfillment, eCommerce store owners have a lot of different responsibilities. But the good news is that you don't have to handle all of them alone. With managed services for eCommerce websites, store owners can enjoy end-to-end expert management of their sites. The services include things like conversion rate optimization, security updates, technical support, and more.

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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. The significance of that move was evident at the fourth annual Unboxed conference for Amazon advertisers, which was dominated by sizzle reels of Prime Video content, appearances by the stars of that content and, most importantly, lavish repetition of the wor

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BuyBuy Baby to close all stores less than a year after relaunch

RetailDive

The company said the move will allow it to transform "into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience.

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Is Keeping Your Commerce Tech Vendor The Right Fit For You?

Forrester eCommerce

To retain or replatform your commerce technology solution? Forrester's latest research guides leaders on how to answer this burning question.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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How B2B Digital Commerce Is Transforming the Way Businesses Buy & Sell

Groove

Introduction: The Rise of B2B Digital Commerce Businesses in the B2B space have increasingly noticed the importance of digital commerce in their sales cycles. When potential buyers see an issue or pain point they want to address, they start to do their own research and explore their options. Brands that build a digital presence to engage these users can position themselves to bring in more leads and close more sales.

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NRF Predicts up to 3.5% Increase in Holiday Spending Despite Economic Headwinds

Retail TouchPoints

The National Retail Federation predicts that this year’s holiday spending will increase by 2.5% to 3.5% over 2023 despite continued concern about a consumer pullback. This would equate to between $979.5 billion and $989 billion in total holiday spending from Nov. 1 to Dec. 31, compared to the $955.6 billion spent during the same period last year. Image courtesy NRF A number of factors have given analysts and retailers cause for concern about this year’s crucial holiday period, including a shopp

Consumer 271
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Kohl’s adds digitally native cashmere brand Naadam to its assortment

RetailDive

The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.

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From Emerging Tech to AI: My New Forrester Mission

Forrester eCommerce

Meet Brian Hopkins who is starting his new role as VP, Emerging Technology & Principal Analyst at Forrester, where I'll focus on the transformative impact of artificial intelligence within our Data, AI, and Analytics service. This journey begins with insights from our upcoming report on investment strategies, aimed at helping organizations navigate the complexities of AI to drive real, measurable value.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.

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Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership

Retail TouchPoints

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in o

Games 263
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Walgreens to close 1,200 stores

RetailDive

The drugstore retailer’s plans reverse its expansion ambitions from a few years ago, when the company attempted to merge with rival Rite Aid.

Retail 130
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Board of Clients Book+Media list, 2024

Forrester eCommerce

Every year for the last 26 years, Forrester has convened its Board of Clients — a group of clients (pic to the left) who advise us on our strategy, new products, and research agenda.

Books 221
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.