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I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns that amount to a precarious future for alignment between these two functions.
Despite state-of-the-art tracking systems and parcel protection strategies, there’s always the possibility of your customers’ packages getting lost, damaged in transit or stolen. This is where shipping insurance comes in — to protect your bottom line from unexpected losses. But with so many options out there, how do you choose the right insurance that suits your e-commerce business?
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. (From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY.
While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show recommendations from your favorite streaming service. What started as a scientific curiosity now forms the foundation of business chatbots and powerful tools like ChatGPT.
Technology has made today’s market hyper-competitive, and pricing decisions can make or break a business. Companies that excel in pricing typically harness the power of both price intelligence and price optimization, relying on data such as customer ratings and reviews. Price intelligence provides data-driven insights into competitor pricing and market trends, while customer feedback provides a deeper understanding of how customers perceive value and what they are willing to pay.
7-Eleven has recently released its financial reports for the most recent quarter, and in a surprise move, has decided to close hundreds of its store locations in North America.
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7-Eleven has recently released its financial reports for the most recent quarter, and in a surprise move, has decided to close hundreds of its store locations in North America.
Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more. The post New Books to Grow (or Sell) a Business, Fall 2024 appeared first on Practical Ecommerce.
In the last year, private label (also known as store brand) market share hit an all-time high, commanding 22% of the share of sales in the United States and an even higher 52% of value sales in the UK.
“If you do not change direction, you might end up where you are heading.” Lao Tzu It’s a crisp fall day in 2002, and I’m enjoying my second cup of coffee in my office at Sears’s sprawling corporate campus outside of Chicago. The last eighteen months have been exhausting for me and my team, but on this particular morning, I’m feeling pretty good.
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Let’s take a look at what you need to know to calculate AOV, improve AOV, and more. What Is AOV? As an eCommerce business owner, you may find yourself searching for things like, “average order value definition” or “what is AOV in eCommerce?
We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.
The eCommerce landscape is fiercely competitive, and effective pricing strategies can make or break a retailer’s success. For one rapidly growing pure-play retailer, staying ahead of the competition meant rethinking their approach to pricing. Faced with challenges like inaccurate competitor matches and incomplete data from their previous solution, they turned to Wiser for a more robust solution – and it transformed their business.
Fraud has plagued retailers for quite some time, but the issue is now getting its time in the spotlight due to the increased use of AI within the industry, as well as consumers’ general awareness of the trend. In fact, a recent survey found that 87% of consumers are concerned about identity theft or fraud – a 24% increase from 2023 findings, when only 63% of consumers reported feeling this same type of concern.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
From digital marketing to inventory management and order fulfillment, eCommerce store owners have a lot of different responsibilities. But the good news is that you don't have to handle all of them alone. With managed services for eCommerce websites, store owners can enjoy end-to-end expert management of their sites. The services include things like conversion rate optimization, security updates, technical support, and more.
What does excellence in enterprise architecture look like? Learn more about the enterprise architecture strategy that won Contact Energy, a New Zealand electricity generator and retailer, this year’s EA Award for the APAC region.
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in o
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
For eCommerce stores, no tool is more crucial for success than a high-quality website. But it isn't enough to just design an attractive website and leave it at that. If you want to make the most of your site's potential, it will need ongoing management and optimization. This is where eCommerce website management services come into the picture. By leveraging the expertise and cutting-edge solutions offered by eCommerce managed services like Groove Commerce, you can free up time in your schedule w
Sephora UK is set to continue its expansion across the country with the announcement of a new store opening in Liverpool ONE in Spring 2025. This latest addition follows the brand’s successful launches in the North-East, including stores in Newcastle’s Eldon Square and Gateshead Metrocentre. The Liverpool ONE store will be the eighth in Sephora UK’s growing physical portfolio.
The National Retail Federation predicts that this year’s holiday spending will increase by 2.5% to 3.5% over 2023 despite continued concern about a consumer pullback. This would equate to between $979.5 billion and $989 billion in total holiday spending from Nov. 1 to Dec. 31, compared to the $955.6 billion spent during the same period last year. Image courtesy NRF A number of factors have given analysts and retailers cause for concern about this year’s crucial holiday period, including a shopp
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” Here, we’ll explore everything that you need to know. Click-through rate—or CTR— is an important metric that measures the effectiveness of your eCommerce marketing efforts by showing you the percentage of people who click on your link compared to the total number of people who see it.
Every year for the last 26 years, Forrester has convened its Board of Clients — a group of clients (pic to the left) who advise us on our strategy, new products, and research agenda.
South Kensington Estates has signed a long-term deal with Italian design brand Baxter for a flagship store in London’s Brompton Estate, part of the renowned Brompton Design District. The handcrafted furniture brand will occupy a 3,313 sq ft space at 232-236 Brompton Road, under a 20-year lease agreement. This new flagship store will serve as a design gallery, providing a spacious and immersive environment for visitors to explore Baxter’s unique collection of luxury furniture.
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint, nachos, BarcaLoungers — but beauty products aren’t necessarily one of them. Still, female viewership of the NFL is on the rise (and it’s not all just the Taylor Swift halo effect) — the 2024 Super Bowl brought a record-breaking 58.8 million female viewers who made up 47.5% of the total audience.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages it can also provide your business.
Selecting the right partner can be the difference between success and failure for technology-driven initiatives. Businesses and institutions make dozens or hundreds of technology and service provider selections every year. Most don’t follow a rigorous process or involve all the right people in the decision.
Frasers Group has opened its latest FRASERS store at Fremlin Walk Shopping Centre in Maidstone, continuing the brand’s expansion across the UK. The 70,000-square-foot store is spread over two floors and includes Sports Direct , Sofa.com, USC, Evans Cycles, GAME, and Jack Wills. This new addition has created over 40 jobs, furthering the group’s investment in local communities.
Walgreens Boots Alliance will close 1,200 stores in the next three years, including 500 closures during its 2025 fiscal year, which will end in August 2025, according to the company’s release discussing its FY 2024 performance. In June 2024 Walgreens had outlined turnaround plans that would include the closure of a “significant number of underperforming stores,” according to CEO Tim Wentworth.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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