Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Why Every Seller Should Consider Multi-Platform Analysis

Algopix

In the fast-paced world of e-commerce and digital marketplaces, sellers are constantly seeking ways to gain a competitive edge and maximize their profits. One strategy that has become increasingly important in this pursuit is multi-platform analysis. This approach involves evaluating and selling products on multiple online marketplaces, such as Amazon, eBay, Shopify, and more.

eCommerce 116
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7 proven Cyber Monday email examples & tips to succeed in 2023

Omnisend

Reading Time: 7 minutes The Black Friday Sale is huge with steep discounts. Cyber Monday follows this weekend and this might make you feel that it wouldn’t get the sort of attention after a heavy weekend of sales. But that’s far from the truth. In fact, Cyber Monday sales figures in 2022 were slightly higher than the 2021 numbers. And the best part here is that the number of orders generated through marketing channels like email, SMS, and push notifications increased last year.

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Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester eCommerce

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 413
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The Amazon Automation Scam – Here’s What You Must Know!

My Wife Quit Her Job

An Amazon automation scam involves agencies falsely promising six-figure profits in exchange for a share of your earnings. They claim they can manage every aspect of your business without you having to do anything. But are any of these Amazon automation companies legit? Or are they all scams? In this post, I’ll share everything you need to know about Amazon automation, including ways to automate your Amazon store, common scam tactics, and how to protect yourself from getting ripped off.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The importance of Estimated Delivery Date during the holidays

lateshipment

Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes 45% of customers abandon their carts because of unsatisfactory delivery options.(hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. What is estimated delivery date? 46% of e-commerce customers prefer to know the ETA of their package before they place their order (timesofIndia) An estimated delivery date is the exact date o

eCommerce 130
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Unusual Shopping Behaviors: Drunk and Midnight Shopping | Salsify

Salsify

“You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness — and call it love.

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Building holistic strategies to meet the digital shopper | Profitero

Profitero

Profitero continued our “Building Your Digital Acceleration Engine” EMEA webinar series with the latest installment featuring guest speaker Charlotte Bailey-Sane , Digital & eCommerce Director at ADM Protexin. Charlotte joined us to dive into the importance of creating holistic eCommerce strategies to meet today’s digital shoppers.

Webinar 78
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Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Forrester eCommerce

Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario.

B2B 445
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504: Creative And Practical Applications Of AI That No One Is Talking About With Toni Herrbach

My Wife Quit Her Job

Many of you listening to this podcast probably don’t know that I run a completely different podcast with my partner Toni called Profitable Audience. Unlike the My Wife Quit Her Job Podcast where I interview other successful entrepreneurs, the Profitable Audience Podcast is just Toni and I riffing about what we’re up to with our own online businesses.

Other 296
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 325
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Copyright and Brand Considerations in the New World of AI Everything

Fastr

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, many are already anointing artificial intelligence as a bona fide game changer for those within the sector.

Games 147
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The deadly effects of high concentration risk

Forrester eCommerce

Organizations have experienced a surge in cyberattacks, with attackers using more sophisticated methods to exploit vulnerabilities. Increasing cybersecurity guidelines and regulations stem from breaches with a high impact on society and bringing more focus on themes such as supply chain risk.

Supplies 432
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8 Branding Storytelling ideas during the holiday season

lateshipment

Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many reasons. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want.

eCommerce 130
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The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 million, which is a 15% increase since 2020. In response, 51% of organizations plan to increase cybersecurity spending this year.

Retail 305
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Join FastSpring at Web Summit 2023!

FastSpring

Looking to join founders, tech enthusiasts, and world leaders who are discussing ways to redefine the tech industry? If so, join FastSpring at the Web Summit November 13-16th! We’d love to talk with you in person at booth E474 in Pavilion 4! Situated in Parque das Nações, Feira Internacional de Lisboa and Altice arena are the homes for Web Summit 2023 in Lisbon.

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Tremors Originating From A California Ripple In The Enterprise Browser Market

Forrester eCommerce

Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser. In Forrester’s 2022 report on browser security, we discussed enterprise browsers — a solution that Talon Cyber Security delivers, along with an extension, for protecting this modern endpoint.

Marketing 417
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16 ways to improve Average Order Value during the holidays

lateshipment

Is average order value important? Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? If a customer spends a lot on your website, it means that the customer trusts you, believes in your brand, and enjoys the experience that they’ve been re

X-cart 130
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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Amazon vs. Walmart: Where Should You Sell?

Algopix

In the world of e-commerce, two giants stand head and shoulders above the rest: Amazon and Walmart. These retail behemoths have revolutionized the way we shop and have become synonymous with online retail. For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Each platform offers unique advantages and challenges, and in this comprehensive guide, we will dive deep into the decision-making process to help you determine whether you should

eCommerce 121
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Self-Aware AI Is Here – Just Not How You Imagine

Forrester eCommerce

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI.

Mobile 417
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Introducing LateShipment.com’s E-commerce Shipping Insurance — Smart, Simplified, and Automated

lateshipment

Everything That Is In Control And That Isn't As an e-commerce merchant, you put in a lot of effort to meticulously curate the stage of the customer journey that is under your control to motivate them to click that “BUY” button, make a successful sale, and bring in profits. However, at this critical juncture, the reins of control slip from your grasp.

eCommerce 130
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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media.

Retail 298
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Creating Google Ads Scripts with ChatGPT

Store Growers

Last Updated on November 8, 2023 Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation that aren’t available in the standard interface. But they involve code, which is a barrier for many advertisers. My own experience with Google Ads scripts is limited to using existing scripts and modifying them slightly.

Article 113
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Consumer Spending Expectations — Holiday Edition

Forrester eCommerce

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumer 416
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How Correcting Failed Codes Reduces Checkout Abandonment

UpSellIt

Coupon incentives are a tried-and-true strategy for ecommerce stores looking to motivate shoppers toward checkout and increase conversions. However, what happens when this strategy backfires and pushes shoppers away? When coupon codes fail, it frustrates shoppers and leads to abandoned carts. Enter UpSellit’s Coupon Corrector, a groundbreaking solution designed to not only salvage those potentially lost sales but also prevent customers from abandoning their carts due to coupon-related disappoint

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Mirakl CEO: Marketplaces are ‘Arming the Rebellion’ of Traditional Retail Against Big Tech

Retail TouchPoints

Not too long ago, marketplaces were something of a joke among the ranks of legacy retailers, easily brushed off as the naïve fancy of tech upstarts who didn’t understand true retailing. But in the last few years, marketplaces have slowly moved from “passing fancy” into the realm of “transformative innovation.” Giving heft to this shift have been the names steadily joining the ranks of marketplace operators — retail heavyweights like Hudson’s Bay , Macy’s , Simon Property Group and Kroger all hav

Books 298
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

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What The SEC Missed, But The NYDFS’s Cybersecurity Rule Got Right, About Third-Party Risk

Forrester eCommerce

Regulations are like Marmite — you either love them or hate them. Last year, when the SEC published its proposed rule on cybersecurity risk management, I was in love!

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AI Tools for Better Social Media Profiles

Practical eCommerce

Done well, social media profiles entice followers and drive website engagement. The post AI Tools for Better Social Media Profiles appeared first on Practical Ecommerce.

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Organized Retail Crime is on the Rise, but AI Can Stop This Troublesome Trend

Retail TouchPoints

Organized retail crime (ORC) has been on the rise recently, with retailers like Nordstrom , Macy’s, and Old Navy falling victim to major shoplifting cases. In addition, Target recently announced that theft and ORC were drivers in its $500 million year-over-year decrease in profits. These publicized reports and incidents have alerted more retail leaders to the very real business threat that ORC poses.

Retail 297
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt