Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Why Every Seller Should Consider Multi-Platform Analysis

Algopix

In the fast-paced world of e-commerce and digital marketplaces, sellers are constantly seeking ways to gain a competitive edge and maximize their profits. One strategy that has become increasingly important in this pursuit is multi-platform analysis. This approach involves evaluating and selling products on multiple online marketplaces, such as Amazon, eBay, Shopify, and more.

eCommerce 116
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7 proven Cyber Monday email examples & tips to succeed in 2023

Omnisend

Reading Time: 7 minutes The Black Friday Sale is huge with steep discounts. Cyber Monday follows this weekend and this might make you feel that it wouldn’t get the sort of attention after a heavy weekend of sales. But that’s far from the truth. In fact, Cyber Monday sales figures in 2022 were slightly higher than the 2021 numbers. And the best part here is that the number of orders generated through marketing channels like email, SMS, and push notifications increased last year.

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Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester eCommerce

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 413
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The Amazon Automation Scam – Here’s What You Must Know!

My Wife Quit Her Job

An Amazon automation scam involves agencies falsely promising six-figure profits in exchange for a share of your earnings. They claim they can manage every aspect of your business without you having to do anything. But are any of these Amazon automation companies legit? Or are they all scams? In this post, I’ll share everything you need to know about Amazon automation, including ways to automate your Amazon store, common scam tactics, and how to protect yourself from getting ripped off.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The importance of Estimated Delivery Date during the holidays

lateshipment

Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes 45% of customers abandon their carts because of unsatisfactory delivery options.(hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. What is estimated delivery date? 46% of e-commerce customers prefer to know the ETA of their package before they place their order (timesofIndia) An estimated delivery date is the exact date o

eCommerce 130
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How AI is changing the game for ecommerce translations 

Talkoot

How AI is changing the game for ecommerce translations Lizzie Davey Writer If you’re selling across borders, you’re likely pumping a lot of money into content localization. Our guess is you’re either doing this with the help of regional teams or external agencies, but things are about to change. There’s a meteor on the horizon and it comes in the form of AI.

Games 78

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Unusual Shopping Behaviors: Drunk and Midnight Shopping | Salsify

Salsify

“You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness — and call it love.

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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

Malls have been gathering places for moviegoers, mall walkers and of course shoppers for decades. As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. The pandemic did change shopper behavior, with many sticking with buying goods online and impacting physical stores once it subsided. However, there is some good news for brick-and-mortar retail and malls: Coresight Research recently reported that foot traffic at top-tier malls was up 12% o

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Building holistic strategies to meet the digital shopper | Profitero

Profitero

Profitero continued our “Building Your Digital Acceleration Engine” EMEA webinar series with the latest installment featuring guest speaker Charlotte Bailey-Sane , Digital & eCommerce Director at ADM Protexin. Charlotte joined us to dive into the importance of creating holistic eCommerce strategies to meet today’s digital shoppers.

Webinar 78
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Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Forrester eCommerce

Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario.

B2B 445
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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504: Creative And Practical Applications Of AI That No One Is Talking About With Toni Herrbach

My Wife Quit Her Job

Many of you listening to this podcast probably don’t know that I run a completely different podcast with my partner Toni called Profitable Audience. Unlike the My Wife Quit Her Job Podcast where I interview other successful entrepreneurs, the Profitable Audience Podcast is just Toni and I riffing about what we’re up to with our own online businesses.

Other 296
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 325
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Join FastSpring at Web Summit 2023!

FastSpring

Looking to join founders, tech enthusiasts, and world leaders who are discussing ways to redefine the tech industry? If so, join FastSpring at the Web Summit November 13-16th! We’d love to talk with you in person at booth E474 in Pavilion 4! Situated in Parque das Nações, Feira Internacional de Lisboa and Altice arena are the homes for Web Summit 2023 in Lisbon.

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The deadly effects of high concentration risk

Forrester eCommerce

Organizations have experienced a surge in cyberattacks, with attackers using more sophisticated methods to exploit vulnerabilities. Increasing cybersecurity guidelines and regulations stem from breaches with a high impact on society and bringing more focus on themes such as supply chain risk.

Supplies 432
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Top Amazon Marketing Strategy Tips for Sales Growth | Salsify

Salsify

Here are eight steps for building an Amazon marketing strategy that will help you boost your sales.

Marketing 158
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The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 million, which is a 15% increase since 2020. In response, 51% of organizations plan to increase cybersecurity spending this year.

Retail 305
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More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

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Predictions 2024: The Global Public Sector Addresses Seismic Political And Technology Changes

Forrester eCommerce

Imminent challenges at home and abroad will require continued bold action. Read our predictions for the public sector and government.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Copyright and Brand Considerations in the New World of AI Everything

Fastr

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, many are already anointing artificial intelligence as a bona fide game changer for those within the sector.

Games 147
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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

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AI Tools for Better Social Media Profiles

Practical eCommerce

Done well, social media profiles entice followers and drive website engagement. The post AI Tools for Better Social Media Profiles appeared first on Practical Ecommerce.

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What The SEC Missed, But The NYDFS’s Cybersecurity Rule Got Right, About Third-Party Risk

Forrester eCommerce

Regulations are like Marmite — you either love them or hate them. Last year, when the SEC published its proposed rule on cybersecurity risk management, I was in love!

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Shoppers spent record $76.8B online in October: Adobe

RetailDive

Data shows that consumers are being strategic in managing their holiday budgets and taking advantage of early deals, according to a new report.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media.

Retail 298
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16 ways to improve Average Order Value during the holidays

lateshipment

Is average order value important? Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? If a customer spends a lot on your website, it means that the customer trusts you, believes in your brand, and enjoys the experience that they’ve been re

X-cart 130
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Tremors Originating From A California Ripple In The Enterprise Browser Market

Forrester eCommerce

Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser. In Forrester’s 2022 report on browser security, we discussed enterprise browsers — a solution that Talon Cyber Security delivers, along with an extension, for protecting this modern endpoint.

Marketing 417
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

RetailDive

The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

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Mirakl CEO: Marketplaces are ‘Arming the Rebellion’ of Traditional Retail Against Big Tech

Retail TouchPoints

Not too long ago, marketplaces were something of a joke among the ranks of legacy retailers, easily brushed off as the naïve fancy of tech upstarts who didn’t understand true retailing. But in the last few years, marketplaces have slowly moved from “passing fancy” into the realm of “transformative innovation.” Giving heft to this shift have been the names steadily joining the ranks of marketplace operators — retail heavyweights like Hudson’s Bay , Macy’s , Simon Property Group and Kroger all hav

Books 298
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8 Branding Storytelling ideas during the holiday season

lateshipment

Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many reasons. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want.

eCommerce 130
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Self-Aware AI Is Here – Just Not How You Imagine

Forrester eCommerce

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI.

Mobile 417
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.